NEW YORK, Feb. 22, 2018 (GLOBE NEWSWIRE) --
SmartMetric, Inc. (OTCQB:SMME) – Consumers want it. Credit Card Issuers need it. Now consumer research shows consumers are willing to pay for a new credit card device that helps protect them from fraud. According to an independent consumer survey commissioned by SmartMetric it was revealed that nearly 2 in 3 credit card users would pay $69.95 for a biometric credit. The research shows the willingness of consumers to pay for a better more secure credit card with built in-side biometric security is fueled by consumers' concern over fraud.
“What we have created is a paradigm shift in the multi-billion dollar credit card industry. The SmartMetric developed biometric card has turned the simple credit card into a new high-tech biometric secured device," said today SmartMetric’s President & CEO, Chaya Hendrick.
Sales revenues for SmartMetric and Banks, for the new biometric credit card device with only 5 million cards sold, could be in excess of $250 million. There are over 6 billion Chip Cards that the SmartMetric product is designed for, in use around the world.
From the U.S. CONSUMER PAYMENT STUDY by TSYS, “We know many consumers are concerned about card security. Although those of us in the industry recognize the security features which are in place with cards, we were interested in consumers’ perceptions and how they rank rewards compared to security. We were rather surprised at the response: 74 percent ranked security and fraud protection as their priority, with 26 percent preferring rewards.
Shopping for a New Card: Rewards or Security
26% Ranked #1 for rewards offered
74% Ranked #1 for security and fraud protection" (1)
"This research is in line with our own independently commissioned research which shows 80% of a major brand's credit card holders are concerned with credit card and identity fraud," said today SmartMetric’s President and CEO, Chaya Hendrick.
SmartMetric has developed a fingerprint biometric credit card that uses the card holder's fingerprint to unlock the card as they insert the card into a retail point of sale card reader or ATM.
One of the features of the biometric card developed by SmartMetric is that it has a rechargeable battery inside which in turn allows the card to be used at both standard retail card readers as well as ATM’s. This is an important product feature since while many credit card users may infrequently use their credit card in an ATM being able to do so is important for card customers. Discussions with leading card issuing banks has confirmed that they would not be happy issuing a credit card that did not allow their customers to be able to use it in an ATM if they chose to, said Chaya Hendrick.
SmartMetric biometric cards are available to Banks in the United States through SmartMetric’s industry distributor, PROTEC Secure Card. PROTEC Secure Card (PSC), based in New Jersey, has years of experience in the Credit Card industry both in the USA and Latin America. PSC is an established Visa, MasterCard and Discover certified credit card manufacturer that specializes in advanced high-quality credit card production for card issuing Banks in the United States along with Central and Latin America. The company is a leader using the most updated equipment and technologies in their secure production facility.
For more information concerning the new biometric secured credit and security card from PSC please contact Tracey Breckenridge at traceyb@protecsecurecard.com.
For sales in South America contact HOGIER GARTNER & CIA S.A. Alvaro Gartner Valencia at alvaro.gartner@hogier.com.
SmartMetric is a leading company in the field of biometrics using fingerprint scanning. It manufacturers a super thin fingerprint reader that fits inside credit card thin cards, for payments and security.
To find out more about the SmartMetric biometric card solution please visit the company site at www.smartmetric.com.
To view the SmartMetric Biometric Card please follow this link - Video of the SmartMetric Biometric Card
(1) https://www.tsys.com/Assets/TSYS/downloads/rs_2016-us-consumer-payment-study.pdf
Safe Harbor Statement: Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Also such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, among others, if we are unable to access the capital necessary to fund current operations or implement our plans for growth; changes in the competitive environment in our industry and the markets where we operate; our ability to access the capital markets; and other risks discussed in the Company's filings with the U.S. Securities and Exchange Commission, including our Annual Report on Form 10-K, which filings are available from the SEC. We caution you not to place undue reliance on any forward-looking statements, which are made as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable laws. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements. Investors and security holders are urged to carefully review and consider each of SmartMetric Inc. public filings with the SEC, including but not limited to, if applicable, Annual Reports on Form 10-K, proxy statements, Current Reports on Form 8-K and Quarterly Reports on Form 10-Q.
Contact Information:
USA REPRESENTATIVE
Protec Secure Card
80 Corbett Way
Eatontown, NJ 07724
Tracey Breckenridge
Tel. +1-732-542-0700 x 223 / 221/ 206/ 207 (English)
+1-732-542-0700 x 241 (Spanish)
traceyb@protecsecurecard.com
SOUTH AMERICA REPRESENTATIVE
HOGIER GARTNER & CIA. S.A.
Alvaro Gartner Valencia
Gerente Comercial & Financiero
Carrera 65, No. 80-16
Bogota D.C. 11121, Colombia
Tel: +57. (1) 4378484
Alvaro.gartner@hogier.com
SmartMetric, Inc.
3960 Howard Hughes Parkway
Las Vegas, NV 89169
+1.702.990.3687 (West Coast Time)
+1.702.727.8811 (East Coast Time)
info@smartmetric.com
www.smartmetric.com