NEW YORK, NY, March 01, 2018 (GLOBE NEWSWIRE) -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, today announced select weekly estimates for the week ending February 25th, 2018, as compiled by the company’s proprietary measurement services.
PeerLogix is the established standard for tracking non-subscription based over-the-top viewership data of television, movies, and listeners of music around the world. Reports of on-going usage and specific shows and media are available directly from the company and made available to partners upon engagement.
Walt Disney’s “Thor Ragnarok” was first as the top streamed movie with a leading 343 thousand hours streamed across al major and mid-major markets, with Walt Disney’s “Coco” in second with 294 thousand hours streamed. A24’s “Lady Bird,” “The Disaster Alert” and Paramount’s “Daddy’s Home 2,” round out the top five with 270, 247 and 242 thousand hours streamed, respectively.
| Rank | Movie | Distribution Co. | Hours Streamed (000) |
| 1 | Thor Ragnarok | Walt Disney Studios | 343 |
| 2 | Coco | Walt Disney Studios | 294 |
| 3 | Lady Bird | A24 | 270 |
| 4 | The Disaster Artist | A24 | 247 |
| 5 | Daddy's Home 2 | Paramount | 242 |
Trends in binge-watching continue to be a more prominent part of consumers’ video consumption habits and represent the most engaged viewers amongst audiences. Looking at binge watching results is important as it represents an evolution in viewing habits away from the weekly cadence of traditional linear television – providing an alternative standpoint by which to assess advertising decisions as binge-watched content is often in ad-free environments.
NBC’s “The Blacklist,” tops our Binge Watched viewership chart this week with 58 thousand hours streamed, while The CW’s “The Flash” came in second with 41 thousand hours streamed. AMC’s “The Walking Dead,” ABC’s “Modern Family” and Fox’s “Lucifer,” round out the top 5 with 34, 28 and 25 thousand hours streamed, respectively.
| Rank | Programming | Network | Hours Streamed (000) |
| 1 | The Blacklist | NBC | 58 |
| 2 | The Flash | The CW | 41 |
| 3 | The Walking Dead | AMC | 34 |
| 4 | Modern Family | ABC | 28 |
| 5 | Lucifer | Fox | 25 |
Usage rates by country are an important gauge of both overall digital media adoption and the growing demand for American media in international markets and can serve to guide investment decisions for both the Media and Information Technology Industries.
Looking across the Atlantic to the European market, we find that ABC’s “Modern Family” is tops for total streaming hours for all television content in Europe while The CW’s “Riverdale” is another popular selection. It should be noted that Modern Family was also a top selection in the domestic USA market, while Riverdale has yet to appear as a top watched series in the USA – continuing to highlight the diversity shown in consumers’ media preferences across markets.
About PeerLogix
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.