NEW YORK, NY, March 06, 2018 (GLOBE NEWSWIRE) -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, today announced the release of the following letter to shareholders from CEO Ray Colwell:
Dear Fellow Shareholders,
I wish to take this opportunity to first thank all our shareholders for your continued support and commitment. We are pleased to report on our expansive progress achieved during 2017 and lay out our vision for 2018 and beyond. PeerLogix is the established standard for tracking Over-the-Top (“OTT”) engagement data of television programming, movies, and listeners of music on non-subscription services around the world. As a leading provider of actionable data for digital advertisers, recording and entertainment studios, we provide incomparable viewership and listenership data solutions that enable our customers to accurately recognize more consumers, define key audience segments and better manage their customer acquisition and retention efforts. PeerLogix empowers the best understanding of consumers because it has immediate access to their watching and listening behaviors, which translates into deeper audience relationships and improved marketing effectiveness across all channels.
2017 was a standout year for PeerLogix in terms of executing on our strategy to refine raw OTT data into an exchangeable asset that the adtech community could recognize, place value on and purchase. Our goals encompassed enabling clients to advertise to one of the largest components of the $62 Billion OTT market, embrace individuals who prefer streaming services to linear TV, maximize content decisioning engines for existing streaming services and measure real-time popularity of media content globally. I am pleased to report that we have succeeded in our efforts to fine tune our offerings and infrastructure to turn our goals into today’s reality.
What is truly exciting for us as a company and for all of our stakeholders is our position as a pioneer in capturing real time Over-the-Top (OTT) data using our proprietary patent-pending platform. Over-the-Top (“OTT”) data vastly improves the targeting and efficiency of the Global Big Data Technology and Services industry and permits real-time analysis of media consumption patterns, integrating extensive demographic, economic, and other databases for further filtering. We represent a real first mover advantage as sole source of ~3.5 years historical OTT data captured, with a low fixed cost, non-capital-intensive business model. Moreover, we are capitalizing on the rapid growth of over 2.5 Billion records of consumers’ video and audio consumption with collected media behavior data made up of a global audience of more than 170 Million households. Our competitive advantage is not merely defined by our market position, it is embodied in our proprietary technology and the capabilities it inspires.
Let me help shape the trajectory of our future with a review of our past accomplishments. Our vision for tomorrow is best framed in the accomplishments that brought us here.
In 2016, we completed taking our raw data and associating it with digital content viewership activity, creating highly sought-after audience segments which are updated daily. Example: Households who watched the latest episode of Modern Family; extremely significant because the data now has audience behavior associated with households. Our next key accomplishment was to associate household IP address viewership with cookies and mobile device IDs in the household. This milestone established PeerLogix as a market leading source of individual household member data who now have cookies and mobile devices associated with them, thus creating the ability to target specific individuals based on their preferences. We evaluated various partners to aid in accomplishing this and ultimately chose Neustar, a proven leader in identity resolution.
We then set into motion our channel partner development strategy, identifying and partnering with leading channel partners who sell data. Throughout the second half of 2017, we strategically partnered with a diverse and complementary blend of Channel partners who now include Lotame, a large independent Data Management Platform company, which is populating their OTT segments with our data and selling it as Lotame product. We also partnered with Nielsen Data Cloud because of the Nielsen brand and because they are populating their OTT segments with our data and selling it as Nielsen product. We also partnered with LiveRamp, an Acxiom Company, the industry standard for linking data partners’ audiences and facilitating the use of data through a unique ID for buyers and sellers in the digital ad space. Their data store, which we are in, is easily accessible by thousands of buyers. Additionally, we partnered with adsquare with a leading presence in 14 countries in Europe as well as in North America. Adsquare's store enables us to monetize our international data asset, which is equally as expansive as our domestic North American audience. We are also excited to have recently announced contracting with Analytics IQ, who will combine their data with ours to create unique segments through LiveRamp. This is significant for PeerLogix because with other data providers we can combine our data sets and create unique data associated with a single unified individual creating a 1+1=3 scenario for us and the other data providers we work through. We are also in discussions with one of the largest DMPs in the world who is evaluating directly ingesting our household IP data so they can build an OTT audience targeting product using our data directly, thus creating strong opportunity for PeerLogix for margin expansion. In addition, Salesforce has completed the process of ingesting our data from LiveRamp into their commercial DMP, enabling them to sell/represent our data in the marketplace. With Salesforce’s recent purchase of Krux, they immediately became relevant in the DMP space through which their 100s of thousands of customers can now prospect for new business and communicate more efficiently through the use of all types of data, including ours.
With our Channel Partner strategies well in place and evolving, we have set our sights for 2018 on creating end client demand. In January 2018, The Trade Desk, the top ranked global demand side technology platform for buyers of advertising, now has access to our data through LiveRamp, providing a fast, easy and low tech overhead way for clients to get our data and be up and running quickly. With a $2b market cap, The Trade Desk represents a significant endorsement of our position in the OTT space.
On the operations and infrastructure development front, PeerLogix accomplished a great deal in 2017 that culminated with our recent move to the OTC QB Venture Marketplace with plans for our eventual uplisting to a National Exchange coming into view. In 2017, we successfully raised $900k gross financing for operations and working capital. 2018 is off to an exciting start as we recently announced the U.S. Patent and Trademark Office has awarded PeerLogix our patent which enables our tracking and collection of Over-the-Top consumer data on streaming and downloading internet content such as movies, television series and music. This is a crucial aspect of Peerlogix’ strategy as the patent anchors and protects our company’s technology and gives us exclusive license for regulating the tracking, monitoring of consumers’ streaming OTT media amongst a multitude of streaming media applications using peer-peer technologies. We are preparing to launch our dedicated sales efforts into this expansive market and establish additional channel partnerships which will ensure our data is leveraged by some of the most prominent and well established big data organizations in existence.
In closing, PeerLogix is exceptionally well positioned to capitalize on its strident accomplishments in 2017 and leverage its leading market-serving position to enable advertisers to make real-time marketing decisions to improve marketing strategies; provide contextually relevant content for customers through any channel, online or offline; tailor customer experience management to gradually improve; increase customer satisfaction and loyalty throughout the entire life cycle; align inbound and outbound marketing initiatives with corporate strategies; provide authentic individualized, one-to-one interactions with every customer; and over time, automatically learn the messages and channels that perform the best with each of your customers.
We look forward to continuing to report on our upcoming milestones and corporate developments and thank you again for your continued support.
Sincerely,
Ray Colwell
About PeerLogix
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.