CALGARY, Alberta, March 07, 2018 (GLOBE NEWSWIRE) -- Calgarians are invited to experience popular quick service restaurant Edo Japan (Edo) in a whole new way, as the eatery unveils its new in-store concept: Edo Japan Fresh Take. The Alberta-based franchise will launch the new concept in Calgary at its recently renovated Shawnessy location.
This evolution of the Edo brand is the first step in propelling it towards a number of new store openings, inviting a new demographic of customers to enjoy updated offerings. The Fresh Take concept includes a revitalized store design and layout; refreshed branding; on-trend menu evolution; and a grab and go market wall with sushi, salads and Japanese-inspired snacks and treats; and more. Moving forward, new stores will feature the Fresh Take layout and in-store offerings, while existing franchise locations will begin to incorporate key elements of the new design and branding. Well-loved dishes like Edo’s Teriyaki Chicken and Sukiyaki Beef will remain as mainstays on the menu, while new offerings such as the Noodlefull and Chop Chop Bowls, imported snacks, and other items will bring even more convenience, choice and variety to customers.
“As a Calgary-based business, we are proud to be introducing our new concept to the city that has nurtured tremendous growth for Edo over the years,” said David Minnett, President and CEO, Edo Japan. “We are excited to share Fresh Take with Calgary as an extension of our vision to keep the Edo brand consistent with the values that have led to our success, while providing our growing customer base with a contemporary experience.”
The new concept was developed following an extensive research process, which provided key insights into the main demographic driving today’s restaurant spend: the millennial consumer. Additional market research also provided further understanding about changing restaurant design, dining and menu trends. Ultimately, Fresh Take was created with the intention of targeting millennials, while continuing to appeal to the wide range of customers who dine at Edo. The Fresh Take concept will fulfill the needs of the modern consumer as a health-conscious and high-quality alternative to fast food with a variety of fresh and healthy options in meals and beverages, and a focus on transparency when it comes to ingredients and meal preparation.
Edo’s Shawnessy location is one of the first two stores to feature the new concept, with over 120 locations across Western Canada set to eventually follow its lead. The first Fresh Take location opened at North Town Centre in Edmonton earlier this year. With plans for expansion in Eastern Canada also in place, new locations in Manitoba and Ontario will incorporate the Fresh Take concept as they begin to open later in 2018 and beyond.
“Edo’s ongoing success in Western Canada, combined with our revitalized design and ongoing menu evolution, is intended to help us accelerate growth as we introduce Edo Japan to new markets throughout the country,” added Minnett.
To mark the launch of Fresh Take in Calgary, the Shawnessy store will be hosting a grand opening event all day on Saturday, March 17 with half priced Teriyaki meals, face painting, the Edo Ninja mascot, and the chance to enter to win one of two gift Edo baskets. Guests are invited to attend the celebration at the newly renovated location at 120, 296 Shawville Boulevard SE. Hours of operation are 10 a.m. to 10 p.m. Monday to Sunday. For more information please visit http://www.edojapan.com.
About Edo Japan
Established in 1979 in Calgary, Alberta, Edo Japan was designed to bring the freshness of hot Japanese Teppan-style cooking to suburban shopping centres and food courts across Canada. Offering the highest quality, freshly prepared food in the quick service restaurant industry, Edo Japan has quickly become a popular alternative with more than 120 locations across Canada, serving more than eight million meals annually. For more information, please visit www.edojapan.com.
Twitter: @edo_japan
Instagram: @officialedojapan
Facebook: https://www.facebook.com/edojapan
YouTube: http://www.youtube.com/user/edojapaninc
For further information please contact:
Erica Morgan
Brookline Public Relations
Tel: 403-538-5641 ext. 106
Cell: 403-478-1357
Email: emorgan@brooklinepr.com
Two photos accompanying this announcement are available at http://www.globenewswire.com/NewsRoom/AttachmentNg/29592db0-b221-42da-82f7-1cd866a89eab and at http://www.globenewswire.com/NewsRoom/AttachmentNg/68b0fa39-f907-40ef-90a5-a0062b3f6049