NEW YORK, April 26, 2018 (GLOBE NEWSWIRE) -- Horizon Media, a global leader in data and marketing insights, announced today that it had been awarded Agency of Record (AOR) media duties for TriHonda, the Honda dealership advertising association comprised of 61 dealerships across one of Honda’s most important sales regions, covering New York, New Jersey and Connecticut.
The announcement comes after a three-month competitive review managed by R3 consultants that included holding company contenders. The agencies were challenged to bring an ROI mindset and cross-channel approach to one of Honda’s most important markets. Horizon differentiated itself throughout the process by leveraging its retail expertise, a unique perspective of the consumer journey, by providing a more insightful approach to multicultural marketing and by elevating the conversation around data and insights. Ultimately, Horizon’s shared commitment to an entrepreneurial mindset and relentless pursuit of a better way delivered for TriHonda an insightful and fully transparent approach to maximizing every aspect of their paid, owned and earned media to drive unit sales.
“The TriHonda Dealer Association is comprised of a group of incredibly strategic, thoughtful and driven entrepreneurs. Beyond the tools, systems, processes and resources that every agency possesses, I think the TriHonda team saw in Horizon a similar entrepreneurial spirit,” said Stan Fields, EVP Chief Client Officer at Horizon. “We go further to develop insights driven by data and a deeper understanding of consumer needs, wants, values and motivations. We strive harder to link this knowledge to more efficient, engaging and effective media environments. And we don’t stop until we have modelled every scenario to build a holistic strategy capable of evolving to marketplace feedback.”
“The automotive category is notoriously competitive, and Horizon brought an ROI mindset, transparency and accountability to a potentially daunting assignment. We are judged by results on a daily basis,” said Rob Sabbagh – President of TriHonda Dealer Association. “Our dealers tasked us with bringing on marketing leadership who could have an immediate positive impact on sales. We are an association of hardworking entrepreneurs who want every dollar of our marketing budget to have a singular focus of driving our businesses to the next level. We met with some very impressive agencies but, more than anybody else, Horizon was quite simply more heavily invested in our success and will help us to harness every insight and every hard-earned dollar in the advancement of Honda unit sales.”
Horizon currently manages the North Texas Honda Dealer Association andhas handled the Southern California Dealer Advertising Association business for the past 12 years during which time it has helped the SoCal Honda dealers become the highest performing Honda dealer association in the country by volume sales. This proven track record and expertise translates well into the Tri-state area which, like Southern California, is one of the nation’s most diverse audiences. The TriHonda dealer association will rely upon the leadership of Horizon’s dedicated multicultural teams, along with Horizon’s unparalleled knowledge and insight of the local New York, New Jersey and Connecticut markets. Together, this will enable TriHonda to enhance creativity and effectiveness across all of its local market campaigns and capture every ounce of opportunity in translating awareness into sales.
About Horizon Media
Horizon Media, Inc. is a global leader in data and marketing insights. The company was founded in 1989, is headquartered in New York with offices in Los Angeles and Toronto. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been recognized as U.S. Media Agency of the Year by Adweek and AdAge, and Independent Media Agency of the Year by Mediapost. Renowned for its incredible culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Bill Koenigsberg served as the Chairman of the 4A’s Board of Directors from 2014 to 2017, and currently serves as Vice Chair of the 4A’s Board of Directors. Bill was the first person from a media agency to hold this prestigious position in the 100-year history of the 4As, the marketing industry’s leading trade association. Horizon Media is the third largest US media agency (COMvergence Agency Report 2017), with estimated billings of $8 billion and over 2,000 employees.
For further information please contact
Horizon Media
Stephen Hall
(212) 220-1744
shall@horizonmedia.com