Boston, MA, May 09, 2018 (GLOBE NEWSWIRE) -- Reputation leaders among domestic and foreign companies in China will be revealed next week at an event in Beijing. Reputation Institute, the world’s leading reputation management research and advisory firm, has partnered with Racepoint Global, an integrated communications agency specializing in entry into and expansion out of the China market. The two companies will host an event at the Kerry Hotel Beijing to officially unveil China’s 2018 reputation rankings, based on extensive in-market research. Speakers from both companies, as well as from top-ranking corporations featured in the study, will discuss the findings from this year’s research — based on over 29,500 individual ratings, and will share insights on how companies can improve reputation in China.
The study will reveal an understanding of what is takes to win on corporate reputation:
- There is a global erosion of confidence in companies – how does that impact corporate reputation in China?
- What’s important in driving reputation in China, and how has this changed over time?
- What are the similarities and differences in what domestic vs. multi-national companies need to do to earn strength of reputation?
- How do perceptions of leadership and quality products play into driving corporate reputation? Does innovation matter?
- Overall, who is the most reputable company in China? Which Chinese companies feature most prominently?
The event is open to senior executives, marketing professionals, and corporate communications leaders from Chinese and multi-national companies. Register online to reserve your place: English | Chinese
Location: Kerry Hotel, Beijing, China
Date: Tuesday, May 15th
Agenda and Speakers:
- 2:00 – 2:40 How to Win on Reputation in China: Understanding Chinese vs. Multi-National Companies
~ Nicolas Georges Trad, Executive Partner, Reputation Institute
- 2:40 – 3:00 Impactful Brand-building through Data-driven Campaigns
~ Peter Prodromou, CEO, Racepoint Global
- 3:00 – 3:15 Networking break
- 3:15 – 4:00 Panel Discussion: Best Practices in Reputation Management in China
- 4:00 – 4:30 Awards Ceremony – Most Reputable Companies in China
About Reputation Institute
Reputation Institute is the world’s leading reputation management research and advisory firm. Reputation Institute’s RepTrak® model is the gold standard for corporate reputation metrics and the largest companies around the world use it for KPIs and input for strategy. Reputation Institute owns the world’s largest normative reputation benchmark database, based on RepTrak® investment research done every year on the reputation of companies, institutions, countries, cities, and business leaders.
About Racepoint Global
Racepoint Global combines the power of worldwide reach with personal attention. Our clients expect everything to be bigger, better and bolder. They also want access to the brightest minds at all times. We have the necessary DNA to do both. We challenge our clients to do more to stay ahead and demand that they challenge us to be accountable. We drive communications that are strategically sound and strive to forge personal relationships, breakthrough results and lasting impact.
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