MISSISSAUGA, Ontario, May 11, 2018 (GLOBE NEWSWIRE) -- Iconic plumbing brand, American Standard, is diving into the 2018 baseball season alongside Toronto Blue Jays centre-fielder Kevin Pillar in a newly-announced partnership.
“This year, we’re taking our partnership to the next level and we couldn’t be more thrilled to welcome Kevin Pillar on board for the 2018 season,” says Valerie Malone, General Manager of LIXIL Canada Inc. “Kevin’s consistent display of epic performance on the field, paired with his truly authentic, family-driven personal life, aligns perfectly with the American Standard brand. Using the foundation of our Toronto Blue Jays sponsorship, we’re setting the stage for a very successful year.”
“When approached by the American Standard brand, I knew this was a partnership I could stand behind. As a new dad, I’ve come to realize how important the kitchen and bathroom spaces are in our everyday life. I’m happy to support the American Standard brand’s priority on high performance this summer,” said Kevin Pillar.
Fans and consumers will see the American Standard brand and Kevin Pillar partner up in a “Welcome To The Big Leagues” campaign, including a video series, exclusive marketing materials, social media presence, and at special events.
With its second season as a proud partner of the Toronto Blue Jays well underway, LIXIL Canada Inc., the organization under which American Standard, GROHE, and DXV operate, plans a full year of robust initiatives and activations with Canada’s Team™. In addition to the Pillar partnership, home game attendees will see the American Standard brand amplified both digitally and in-stadium.
The GROHE and DXV brands also take their place in the partnership with in-stadium presence and product build-outs in the Rogers Centre’s premium suites.
“We’re more than happy to have the LIXIL brands back on board and expanding their presence with us for the 2018 season,” said Mark Ditmars, Vice President, Corporate Partnerships, Toronto Blue Jays. “The American Standard brand values high performance above all else, which is something we expect of our team every day.”
Contact:
Kristin Sawyer, Flying Camel
For LIXIL Canada Inc.
American Standard, DXV, GROHE
(519) 756-2709 x225
kristin@flyingcamel.com
ABOUT AMERICAN STANDARD
American Standard makes life healthier, safer and more beautiful at home, at work and in our communities. For more than 140 years, the brand has innovated and created products that improve daily living in and around the bathroom and kitchen for residential and commercial customers. It has been recognized with more than 35 product innovation and design awards in the past five years. American Standard is part of LIXIL, a global leader in housing and building materials products and services. Learn more at http://www.americanstandard.ca/, or follow us at Facebook.com/amstandardca, Twitter.com/amstandardca, Pinterest.com/amstandardca, and Instagram.com/amstandardca/.
ABOUT GROHE
GROHE is the world’s leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE’s commitment to creating exceptional experiences and to delivering “Pure Freude an Wasser”. With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality “Made in Germany”, ultimately strengthening the customers’ confidence in the brand. Over the past ten years alone, the success of GROHE has been confirmed by more than 280 design and innovation awards. GROHE is part of LIXIL, a global leader in housing and building materials products and services.
Learn more at https://www.grohe.ca/en_ca/, or follow us at facebook.com/groheCanada, twitter.com/grohe_Canada, instagram.com/grohe_canada, youtube.com/user/GroheAmerica.
ABOUT DXV
DXV is a portfolio of luxury bath and kitchen products that celebrates the distinguished 140-plus-year heritage of American Standard. DXV reimagines the most influential design movements during that time: Classic (1890-1920), Golden Era (1920-1950), Modern (1950-1990), and Contemporary (1990-Present). DXV is part of LIXIL, a global leader in housing and building materials products and services. Learn more at www.dxv.com, or follow us at facebook.com/dxvcanada, twitter.com/DXVCanada, youtube.com/DXVLuxury, pinterest.com/dxvcanada, instagram.com/dxvcanada.
ABOUT LIXIL
LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM, as well as specialty brands such as DXV. Over 70,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.
LIXIL is part of the LIXIL Group Corporation (TSE Code: 5938), the listed holding company for LIXIL’s portfolio of businesses.
™TORONTO BLUE JAYS, CANADA’S TEAM, bird head, and all related marks and designs, and the player photo are trademarks and/or copyright of Rogers Blue Jays Baseball Partnership, used under licence. ROGERS CENTRE is a trademark of Rogers Communication Inc., used under licence.
A photo accompanying this announcement is available at http://resource.globenewswire.com/Resource/Download/64e436bc-8d26-4348-89b4-2e9a570ab965