PARIS, May 31, 2018 (GLOBE NEWSWIRE) -- Jabmo announced today that Forrester Research has named Jabmo a leader in its report, The Forrester New Wave™: ABM Platforms, Q2 2018. Jabmo received a differentiated rating in the personalization, programmatic advertising, performance assessment, and market approach criteria.
Forrester’s evaluation found that Jabmo “leads with a broad offering to identify and engage early-stage industrial buyers. Jabmo enables customers to target, retarget, and personalize site experiences at the critical early stages of a long buying process. The company’s European roots also give it particular strength in GDPR capabilities.”
“B2B buying habits have changed dramatically over the last 5 years and marketers are struggling to adapt with traditional marketing automation tools. said Nick Heys, founder and CEO of Jabmo “ABM is becoming the new way for B2B marketing and we are delighted to be recognized by Forrester as a leader.
Forrester cited Jabmo’s expertise in industrial B2B marketing, noting “Jabmo is best for targeting global industrial/manufacturing accounts. Jabmo grounds its insights in a deep understanding of the corporate hierarchies and parent/child relationships critical to engaging effectively with large diversified organizations. “
In the report, customers praised the results that Jabmo has delivered, expressed appreciation for the company’s ability to guide marketing organizations in early stages of digital maturity, and welcomed its broad range of managed services. One customer noted the effectiveness of their use of the Jabmo platform and said, “In the first 10 months we got 100% penetration of our target accounts.”
The complete Forrester New Wave report on ABM Platforms can be found here.
About Jabmo
Jabmo’s ABM platform is the industry standard for global manufacturers. Jabmo provides the whole solution for account-based marketing to capture anonymous buyer activity from target accounts and execute hyper-personalized account-based advertising strategies. Jabmo integrates with Oracle Marketing Cloud, Salesforce Marketing Cloud, Marketo and Microsoft Dynamics. Customers include Sealed Air, Schneider Electric, and Fives. Learn more at www.jabmo.com and follow us on Twitter at @JabmoABM
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