Neo Industrial Plc Press Release June 8, 2018
Reka Cables’ product launch in Norway receives promising feedback
Neo Industrial Plc’s subsidiary Reka Cables launched a new installation cable for the Norwegian market at the Eliaden Exhibition held last week in Lillestrøm. The positive feedback received at the exhibition indicates good results for Reka’s installation cable sales in the Norwegian market.
During the last year Reka Cables has invested heavily on developing new cable products, especially within the installation cable segment. Last week’s product launch is a 300/500 V installation cable designed especially for the Norwegian market, and it has excellent installation and operating properties compared to its local competitors. The feedback received at the exhibition was entirely positive: electricians and other experts in the electrical field commended the cable especially on its exceptionally good peeling and handling qualities.
In the customer survey conducted at Eliaden, the newly introduced cable received excellent ratings in all areas. Based on the survey results and other feedback, the product has good potential to succeed in the Norwegian market. "New products that are designed to meet local market requirements are important, making us more interesting as suppliers for our distribution partners and end users, as well as enabling growth of both our net sales and market share", says Niklas Enkvist, Export Sales Director of Reka Cables.
The Eliaden trade fair which is held biannually in Lillestrøm near Oslo, Norway, is one of the biggest events in the electricity industry in the Nordic countries. This year, the trade fair attracted nearly 20,000 visitors. On Reka Cables’ stand more than 300 electricians and electricity experts tested the new cable and participated in the product survey.
For more information on Reka Cables’ outlook on the Norwegian and Nordic markets:
Ralf Sohlström, CEO, Reka Cables Ltd and Neo Industrial Plc, +358 40 770 2720, ralf.sohlstrom@neoindustrial.fi
Neo Industrial's strategy is to invest mainly in industrial companies with similar synergic benefits. The aim of investments is with active ownership to develop the purchased companies and establish additional value. Returns are sought through both dividend flow and an increase in value. Neo Industrial's class B shares are listed on the main list of NASDAQ Helsinki Stock Exchange. Neo Industrial's business segment is Cable Industry.