Digital Marketing Expert to Lead iPR Software’s Digital Asset Management Sales
LOS ANGELES, June 28, 2018 (GLOBE NEWSWIRE) -- iPR Software, the industry leader in online PR and Marketing software and services, has added seasoned Digital Marketer Michael Romero to their team. Serving as Vice President of Integrated Solutions, Romero will use his decades of experience to continue iPR Software’s proven position in the Digital Asset Management (DAM) arena and serving at the forefront of the digital marketing and public relations industry.
With work on enterprise digital campaigns like Netflix, FX, and Coachella, Romero’s experience with architecting long term strategic marketing initiatives is sure to be an asset to the iPR Software team.
"Mike is an innovative leader with a proven track record of success and I’m excited to add him to our successful sales team, bringing his vast digital asset experience to our company,” said JD Bowles, President and CEO of iPR Software. “Having worked with Mike at PR Newswire, I am confident he will continue transforming the enormous earned media value of iPR Software’s digital asset platform."
A native of Los Angeles and graduate of California State Polytechnic University-Pomona, Romero has spent over 20 years in the digital marketing space. He has spent the last 10 years focused on building and managing teams whose success has led to his leadership roles as Managing Director and Partner at two agencies, one of which resulted in the acquisition by M&C Saatchi in 2015.
“The digital marketing space evolves in a manner where adapting to change is paramount,” says Romero. “I’m excited to be joining the iPR Software team and hope my expertise and experience in entertainment and in the agency arena will add to their impressive portfolio of industry leading clients.”
Recently named by CIO Review as one of the 20 Most Promising Media & Entertainment Companies, iPR Software was chosen by top notch decision makers, CEOs, CIOs and CTOs from the Media and Entertainment industry and CIO Editorial Board. iPR Software’s Digital Asset Management(DAM) solution provides a web-based software platform for Marketing and Public Relations professionals, customized for small businesses to Fortune 500 companies. Anchored in the latest integrated digital offerings, iPR Software’s proprietary PR & Marketing software allows teams to store, share, distribute, measure, and engage targeted audiences from one place, backed by award-winning, experienced 24/7 technical support.
For more information on iPR Software’s DAM offerings, contact iPR Software today at 800.514.1897 or visit http://www.iprsoftware.com/
About iPR Software
iPR Software Inc., http://www.iprsoftware.com/, provides PR and Marketing Software solutions to the world’s most respected companies and organizations including NVIDIA, Northrop Grumman, Edison International, Dunkin’ Donuts, Xerox, American Heart Association, UCLA, and many others. With decades of PR, Marketing, Media and Software as a Service (SaaS) experience, iPR’s software publishes, hosts, shares and distributes millions of news and multimedia pages to corporate websites, social media channels, newswires, search engines, mobile devices, and traditional media outlets.