MINNEAPOLIS, Aug. 07, 2018 (GLOBE NEWSWIRE) -- Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced today that it will co-host a webinar with Automotive News on August 9, 2018 about marketing strategies that apply to single-point dealers and multiple stores. The live webinar, titled “Dealership Marketing Strategies: Group vs. Single Store,” features experienced speakers Amy Rothenberger, Director of Marketing & Business Development at Dream Motor Group, Courtney Titus Barr, Digital Marketing Manager at Bruce Titus Automotive Group, and Jess Johnson, Senior Dealer Success Representative at Outsell.
Single-point dealers and groups alike are looking for more modern-day techniques to market smarter and use marketing automation driven by Artificial Intelligence to create more individualized customer engagement and efficient marketing plans. AI-driven marketing automation delivers 1:1 marketing that consumers expect today and allows dealers to create lasting relationships with customers while leaving the heavy lifting to marketing automation.
This webcast will provide dealer attendees with examples of real-world tactics and an overview of the solutions they used that resulted in marketing success as well as the relevant challenges they faced throughout the process. Attendees will also learn more from an expert point of view on:
- Expert points of view on developing a modern marketing organization
- Real-life stories about what works and what doesn’t when it comes to analyzing marketing efforts
- Practical advice on how to capture the most value from dealership marketing investments
| Who: | Amy Rothenberger, Director of Marketing & Business Development at Dream Motor Group, Courtney Titus Barr, Digital Marketing Manager at Bruce Titus Automotive Group, and Jess Johnson, Senior Dealer Success Representative at Outsell. Moderated by Hannah Lutz, F&I Editor at Automotive News. |
| What: | “Dealership Marketing Strategies: Group vs. Single Store” |
| Where: | Online webcast at registration link |
| When: | Thursday, August 9, 2018 at 2:00 pm ET |
About Outsell
Outsell offers the first AI-driven marketing automation platform that empowers automotive dealerships and OEMs to create lasting customer relationships driving incremental sales and profits. Our proprietary technology harnesses massive amounts of data creating accurate and powerful consumer profiles that engage your customers and prospects exactly where they are in their individual lifecycles. That’s why Outsell is the trusted platform for over fifteen hundred dealers representing all major automotive brands. To learn more, visit www.Outsell.com or follow us at @Outsell.
Media Contact
Gina Rezendes
Big Swing Communications
gina@big-swing.com
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