NEW YORK, NY, Aug. 09, 2018 (GLOBE NEWSWIRE) -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, today announced select weekly estimates for the week ending August 5, 2018, as compiled by the Company’s proprietary measurement services.
PeerLogix captures consumer streaming behavior – from movies to television programming – and makes this data available to marketers for targeting in the programmatic ecosystem. With over half of US households streaming OTT content daily (source: comScore), the Company’s rich OTT segments empower advertisers to extend reach of entertainment advertising at a conventional CPM typical of most targeted advertising campaigns, on all devices, including web, mobile and streaming video.
Additionally, product placement value of the top films streamed was contributed by Concave Brand Tracking, a London based market research company which tracks and analyzes brands in entertainment content.
Walt Disney’s “Avengers: Infinity Wars” was first having been streamed by over 299 thousand households worldwide, with Warner Brother’s “Ready Player One” in second streamed by over 287 thousand households. Warner Brother’s “Rampage,” Lionsgate’s “Overboard” and Netflix’s “Extinction,” round out the top five streamed by 254, 176 and 168 thousand households worldwide, respectively.
| Rank | Movie | Distribution Co. | HH Streamed (000) | Monthly PP Value | top brand | |
| 1 | Avengers Infinity Wars | Walt Disney | 299 | $86,316.52 | Dita | |
| 2 | Ready Player One | Warner Brothers | 287 | $229,122.43 | Dell | |
| 3 | Rampage | Warner Brothers | 254 | $259,355.84 | Samsung | |
| 4 | Overboard | Lionsgate | 176 | $579,905.57 | Seattle Seahawks | |
| 5 | Extinction | Netflix | 168 | n/a | n/a | |
Notably, the top-5 movies generated approximately $1.15 million of unmonetized product placement value over the last month for brands featured prominently within the films. Select brands, such as Dita, Dell and Samsung, appear in multiple movies featured in our rankings for this week. Beyond the advertising value generated, the combination of viewership and product placement data also presents exciting possibilities from an online marketing point of view: to target viewers who have seen a brand in movies and hence will be more primed for a purchase.
Trends in binge-watching continue to be a more prominent part of consumers’ video consumption habits and represent the most engaged viewers amongst audiences. Looking at binge watching results is important as it represents an evolution in viewing habits away from the weekly cadence of traditional linear television – providing an alternative standpoint by which to assess advertising decisions as binge-watched content is often in ad-free environments.
Starz’s “Power” tops our Binge Watched viewership chart this week having been streamed by over 165 thousand households worldwide, while Hulu’s “The Handmaid’s Tale” came in second streamed by over 123 thousand households. Fox’s “Gotham,” The CW’s “Supernatural” and AMC’s “Better Call Saul,” round out the top 5 with 112, 95 and 74 thousand households streamed, respectively.
| Rank | Programming | Network | HHs Streamed (000) |
| 1 | Power | Starz | 165 |
| 2 | The Handmaid's Tale | Hulu | 123 |
| 3 | Gotham | Fox | 112 |
| 4 | Supernatural | The CW | 95 |
| 5 | Better Call Saul | AMC | 74 |
About PeerLogix
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
About Concave Brand Tracking
Concave Brand Tracking is a London based product placement market research company that operates a syndicated data collection of all brands in global movies, TV shows and music videos. Concave also offers in-depth analysis of product placements including competitor comparisons, quality of exposure, demographics of users, context of portrayal and advertising value. This information can then be used by an array of clients including product placement agencies, content producers, product placement brands, advertisers and academics. For more information visit www.concavebt.com or contact info@concavebt.com.
Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.
Contact:
William Gorfein
PeerLogix, Inc.
646-598-4640
info@peerlogix.com