HASBROUCK HEIGHTS, N.J., Aug. 17, 2018 (GLOBE NEWSWIRE) -- Channel Marketer Report, together with sister publication, Demand Gen Report (G3 Communications brands), will host a brand new webinar series, August 20-24. #ChannelWeek - The Indirect Imperative: An Inside Look At Why & How B2B Brands Are Mastering Channel Partner Marketing will address the increasing level of attention that companies are investing in channel marketing and provide expert advice on program-boosting best practices, tools and technologies.
The increased demand for channel-focused educational content was made evident at this year's B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz., where an inaugural Channel Marketing Track made a strong debut. ChannelWeek was developed in response to that interest and is part of G3 Communications’ evolving program to expand the awareness of channel marketing best practices.
“We’re not surprised that Demand Gen Report subscribers, B2B Marketing Exchange attendees, and of course, Channel Marketer Report readers, are eager to learn more about the best practices that boost through-channel marketing programs,” said Andrew Gaffney, President of G3 Communications and Editorial Director of Channel Marketer Report and Demand Gen Report. “With as much as 70% of world trade being sold through indirect sales channels, it’s absolutely necessary for companies to optimize their partner programs. For companies that are just beginning to launch or expand indirect sales programs to drive more revenue, building them on a foundation of best-practices and the technology that enable them is crucial to driving ROI.”
During ChannelWeek, attendees will learn how:
- Channel partner marketing and incentive programs can support/supplement corporate demand gen activities;
- Dedicated channel marketing programs are vital to supporting sales generated by partner ecosystems;
- Successful through-channel marketing programs involve a variety of different strategies and tactics, often supported with purpose-built tools and technologies.
Webcasts will include:
- August 20, 12:00 pm ET: Fast-Tracking Demand Creation Via The Channel: Driving Better Engagement and Marketing Performance With Partners
- August 21, 12:00 pm ET: How a Partner-First Approach Drives Revenue & ROI
- August 21, 2:00 pm ET: Accelerate Your Partners’ Digital Transformation With Point-Based Rewards
- August 22, 12:00 pm ET: Bridging the Channel Gap: How Corporate Marketing Can Align Activities With Channel Programs
- August 23, 12:00 pm ET: 5 Stages Of The Partner Journey
- August 24, 12:00 pm ET: Tailoring New Content Models Specifically For The Channel
Professionals interested in learning more or registering for any of these sessions can sign up to access any or all of these webcasts for free by visiting the 2018 ChannelWeek Webinar Series Registration hub.
About Channel Marketer Report
Channel Marketer Report is an e-media publication reporting on the latest solutions, trends and strategies to help vendors optimize their channel sales and partner marketing programs. News articles, cases studies, research reports and video podcasts provide channel-focused marketing executives with a steady stream of information on how companies optimize strategies to market their brands to and through their partners.
About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multichannel demand generation efforts.
About G3 Communications
Founded in 2007, G3 Communications is a digital media firm specializing in B2B marketing. With an expertise in publishing content across traditional and emerging channels, G3’s brands include Demand Gen Report, ABM In Action, Retail TouchPoints, Channel Marketer Report, Marketing ID and Content4Demand. An end-to-end marketing firm, G3 Communications helps B2B organizations develop revenue-producing, comprehensive campaigns by providing content ideation, creation and distribution services. Its growing clientele includes: Oracle, Marketo, SAS, FIS, Citrix, NCR, HubSpot, Salesforce and a number of other B2B solution providers large and small.
G3 Communications is also the producer of the annual B2B Marketing Exchange (#B2BMX), which is hosted by Demand Gen Report, ABM In Action and Channel Marketer Report. #B2BMX will take place at the Hyatt Regency in Scottsdale, Arizona, February 25 – 27, 2019, and will include 6 targeted educational tracks focusing on: content marketing, demand generation, account-based marketing, channel marketing, marketing strategy and sales enablement.
Contact:
Sheri Butts
sheri@gthreecom.com
O: 201.257.8528 x248
C: 973.842.7961
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/ea1149e7-2576-4f86-b059-4dc2e182a173