TARRYTOWN, NY, Oct. 03, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE - Nightfood, Inc. (OTC: NGTF), the company pioneering the projected multi-billion dollar nighttime snacking category, continues to grow their brand ambassador team with a number of impactful new additions.
A team of well-known athletes spanning a wide variety of audiences will help raise consumer awareness and also play an important role in successfully securing significant retail distribution for Nightfood ice cream in major accounts during sales meetings this quarter.
“Teaming with sports heroes in key strategic markets helps the category manager see a path to faster consumer trial and sales,” remarked Nightfood’s Jim Christensen. “On top of our unique positioning and fantastic ice cream, this is just one more reason for each chain to add the product.”
Each athlete is compensated with Nightfood restricted common stock. Some also received an option to invest directly into the company, acquiring additional shares of restricted stock below market, as is customary.
“The Company has now established access to a very deep pool of friendly capital,” stated CEO Sean Folkson. “These wealthy and high-profile individuals are each true fans of the brand. As we roll out the ice cream over the next several months, there can be big changes not just on the income statement, but also the balance sheet.”
Joining NFL stars Tyler Eifert of the Bengals, and Jarvis “Juice” Landry of the Browns on the Nightfood team are:
- Bobby Portis, a first-round draft pick of the Chicago Bulls in 2015, is coming off a breakout season in which he established himself as an efficient offensive threat, ranking 50th in the NBA in points-per-minute.
- Rocco Mediate, a six-time winner on the PGA Tour, and winner of the 2016 Senior PGA Championship, is perhaps best known for his classic duel with Tiger Woods in a dramatic 19-hole playoff in the 2008 U.S. Open.
- Angela Stanford, an LPGA Tour standout since 2001, won her first Major Championship just three weeks ago at the Evian Championship in France.
- Ty Montgomery, a 2013 Consensus All-American wide receiver at Stanford was drafted in 2015 by the Green Bay Packers and converted to running back, wearing the unconventional #88.
- Jordan Jenkins, a starting linebacker for the New York Jets, starred for four years at Georgia before being selected in the third round of the 2016 draft. He reports that his mother frequently enjoys ice cream at night, and is excited she will soon have a better option.
At 55 years old, very active on the Champion’s Tour, and the father of a preschooler, Mediate needs all the energy he can muster. After hearing about Nightfood, he reached out for some samples.
“These guys nailed it,” exclaimed Mediate. “Not just the products, which are amazing….but the vision. I see Nightfood bars and ice cream fitting in with my lifestyle and for millions of other night snackers.”
“When we’ve finished building the team, we expect our ambassadors to own between 1 and 2 percent of the Company,” offered Nightfood’s Adam Elbendary. “We’ve been very efficient throughout this process, only working with true believers who see the billion-dollar potential that can make their equity stakes quite valuable. As expected, we have had some athletes request a cash component as part of the relationship, but that does not fit our philosophy. As a result, we’ve turned away some very big names.”
About Nightfood Holdings:
Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc. and MJ Munchies, Inc.
Nightfood, Inc, “The Nighttime Snack Company”, is introducing its line of eight delicious and sleep-friendly ice cream flavors to major regional and national retailers in October, 2018.
Market research giant Mintel recently released a report identifying nighttime specific food and beverages as one of their most “compelling and category changing” trends for 2017 and beyond.
According to IRI Worldwide, 44% of snack consumption occurs at night, representing a consumer spend of over $1B weekly on nighttime snacks. Ice cream is the second most popular night snack choice, behind only “salty snacks” (chips, popcorn, pretzels).
The Company has developed a dynamic infographic at http://NightSnacking.com as a definitive consumer and media resource clearly illustrating the size and scope of the largely untapped nighttime snack category.
MJ Munchies, Inc. was recently formed as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces. The Company intends to market some of these new products under the brand name “Half-Baked”. Munchies is currently preparing a patent application with the USPTO for a proprietary ingredient to be used in Half-Baked snacks that Management believes will give it a unique and defensible competitive advantage against other recreational edible brands. The Company believes tremendous opportunities currently exist to launch successful and legally compliant products in this space, and that such opportunities will continue to grow over time.
For more information, visit http://ir.Nightfood.com and http://Nightfood.com
Questions can be directed to investors@Nightfood.com
Forward Looking Statements:
This current press release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to, any products sold or cash flow from operations.
Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with distribution and difficulties associated with obtaining financing on acceptable terms. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the Securities and Exchange Commission.