Implementation of Enterprise SaaS Solution Provides Powerful Multi-touch Attribution, Advanced Analytics and Real-Time Lead Monetization Capabilities
NEWPORT BEACH, Calif., Oct. 11, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that a leading national mortgage lender has selected Journey by CAKE to quickly and easily analyze marketing performance that aligns with the company’s business objectives. Unifying marketing analytics into a single platform, Journey is an enterprise cloud-based solution that delivers actionable insights on formerly siloed data. Additionally, Journey’s programmatic lead management technology seamlessly combines traffic and cost data with revenue.
Committed to serving their clients and helping them achieve the dream of homeownership, the mortgage lender is recognized as an industry leader and also ranks high in terms of charitable contributions, plus employee and customer satisfaction. Prior to choosing Journey, the organization leveraged a proprietary system to manage and route its large number of incoming leads. However, the solution was disjointed and provided no insights into which sources drove in new, qualified leads. With Journey, marketing information – from granular user-level data from the channel and campaign, to cost data and performance is now collected and unified on a single analytics dashboard and the company is enabled to route leads to specific partners based on lead data criteria. This programmatic approach streamlines routing leads in real-time, enhances workflows and drives improved return on advertising spend.
According to ABA Bank Marketing, 95% of buyers use online tools during their home search. Thus, companies need to not only intelligently handle their digital marketing resources to effectively reach customers, they also need to maximize and monetize qualified leads once they’re captured.
“We understand that every dollar and minute matters in the mortgage industry and that it’s a challenge to determine which marketing channels are driving a return on investment,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE offers the only programmatic lead management technology that seamlessly merges traffic and cost data with revenue. By unifying this rich data, our solution simplifies and streamlines the process of investing marketing dollars to leverage multi-touch attribution, and truly understand which channels and campaigns are most effective at bringing in new business.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the benefit and impact of Journey by CAKE, the growth of online tools in home searches and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.