The frozen juices are all natural and come in original flavors like watermelon cucumber and strawberry lemon
KEENES, Ill., Oct. 23, 2018 (GLOBE NEWSWIRE) -- Frey Farms, one of the nation’s largest growers of fresh produce, will introduce a new brand of products, Sarah’s Homegrown, named for trailblazing founder, farmer, and CEO Sarah Frey. The first retail offering will be a line of frozen aguas frescas made with real fruit and all-natural ingredients. The brand will extend to many of the existing Frey Farms fresh produce offerings as well.
Frey Farms formulates and distributes custom craft beverages and recently mainstreamed aguas frescas in partnership with Subway, by creating and nationally-testing custom craft blends made with locally and regionally-sourced farm ingredients. The bold move by the sandwich chain has not gone unnoticed as mega retailers such as Walmart will offer the branded version of Sarah’s Homegrown craft aguas frescas.
Frey was inspired by her memories of summers on her family farm when she created the Sarah’s Homegrown aguas frescas line.
“Everything we do in beverage is connected to our agrarian roots,” Frey Farms CEO and founder Sarah Frey. “Thankfully, we weren’t given the option of soda when I was growing up on the farm. My brothers and I would muddle freshly harvested fruit and blend a small amount of real cane sugar with water to create homemade refreshing beverages. This type of light fruit drink is popular throughout Mexico and parts of Latin America, however for me, aguas frescas are just as connected to my rural midwestern upbringing.”
Frey adds, “I’m proud of the steps that national restaurant chains and retailers have taken to offer authentically-sourced cleaner beverages. For too long, consumers have been held captive by giant beverage companies who control the kind of products that can be offered in these venues. There has been a dramatic shift in where people shop and eat, and it is directly connected to choice and better product offerings that extend well into beverages. Whether you are in retail or foodservice, customers demand authenticity.”
The Sarah’s Homegrown brand supports the mission of ending food waste in America and shining a national spotlight on the importance of the often-forgotten small family farm.
The Sarah’s Homegrown Aguas Frescas are a nod to the light fruit drink popular throughout Mexico and parts of Latin America. Frey’s goal was to bring this popular style of beverage to people everywhere produced with farm-fresh produce. Moreover, Frey Farms was mindful of the recent uptick in the frozen food sales, especially among millennials who value both convenience and whole foods, when they set out to develop this beverage product in a wholesome way.
“We saw an opportunity to reinvent the dying frozen canned concentrate category through the use of higher quality ingredients, creating clean label products and more convenient packaging,” says Frey Farms CEO and Founder Sarah Frey.
Sarah’s Homegrown Aguas Frescas, on sale now at Walmart, will seek to innovate the frozen juice category by combining real, wholesome ingredients in a convenient package. Consumers will simply take the package from the freezer, add water to the container, and shake to combine. The blended juice mixes are not made from concentrate.
Highlights of the Sarah’s Homegrown Aguas Frescas include:
- Made with real ingredients from our farms and farms we trust
- In portable and convenient pouches
- Five unique and on-trend flavors, including watermelon cucumber, strawberry lemon, mint lime mojito, mango pineapple and piña colada.
- Not from concentrate
- Retail at $4.98 price
Founded in 1992, Frey Farms has been expanding their beverage division in recent years, launching the cold-pressed watermelon juice brand Tsamma and growing its white label beverage custom beverage offerings. This is the first product line named for the company’s founder, who is a mom and a pioneering entrepreneur.
About Sarah’s Homegrown:
Sarah’s Homegrown launched in 2018 with a line of frozen aguas frescas in five flavors. Sarah’s Homegrown is produced and distributed by Frey Farms, a Certified Woman-Owned Business and one of the nation’s top watermelon and largest producer of fresh pumpkins, founded by Sarah Frey in 1992. The team at Frey Farms dedicates themselves to using resources wisely and finding a use for everything they grow to eliminate food waste while giving back to the land. For more information, visit https://freyfarms.com/sarahs-homegrown/ or follow Sarah’s Homegrown on Facebook and Instagram.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/89ff1515-74bd-404d-9002-13bebcbac301