Enterprise Marketing Technology SaaS Provider Helps Inspirelabs Solutions Company Collect, Measure and Manage Digital Campaigns Across Multiple Channels and Clients
NEWPORT BEACH, Calif., Oct. 25, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that India-based e-commerce pioneer GrabOn, an Inspirelabs Solutions Private Limited company, has deployed CAKE’s cloud-based digital marketing solution. Connecting Indian consumers with more than 3,000 top e-commerce brands, GrabOn is leveraging CAKE to track, manage and elevate its partner marketing campaigns across multiple channels, clients and geographic locations.
CAKE’s enterprise SaaS platform enables GrabOn to easily manage and onboard new merchants, execute campaigns, structure payouts and track conversions – all from a single dashboard. The company also plans to take advantage of CAKE’s advanced analytics to better measure and understand a variety of performance metrics, including average order value by location, channel, device and traffic source.
“As a performance-focused business, our company needs to ensure that we are delivering maximum return on ad spend for our clients,” said Sahil Singhani, Vice President of Affiliate Marketing for Inspirelabs Solutions. “CAKE empowers us to track campaigns and address issues in real-time, plus ensure that we are targeting the right traffic sources in the right geo-locations. In terms of tracking, accessibility, user interface and 24x7 dedicated support, the CAKE platform is simply better than the other solutions on the market.”
According to eMarketer, India’s e-commerce market continues to surge, with retail e-commerce sales expected to reach $32.7 billion this year. This expansion is fueled by growing Internet and smartphone use, as well as rapid extension into new retail sectors from some of India’s largest e-commerce providers.
“In markets throughout Southeast Asia, smartphones are becoming a huge driver of e-commerce sales – a trend that is certainly contributing to the ongoing growth of our international customer base,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “For performance marketers like GrabOn, who are managing multiple traffic sources, campaigns, channels and merchant relationships, CAKE provides a comprehensive solution for optimizing campaigns and maximizing return on advertising spend.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the impact and benefit of its enterprise SaaS platform, the growth of India’s e-commerce market and smartphone usage, the growth of its international customer base and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.