AI-expert Glasswing Ventures leads investment, joins Board of Directors
CAMBRIDGE, Mass., Oct. 30, 2018 (GLOBE NEWSWIRE) -- Zylotech, a leader in AI-driven customer analytics for marketers, today announced it has secured a $5.5M funding round. Leading the investment is Glasswing Ventures, with additional participation from Geekdom Fund, Revel Partners and Rubicon Ventures. The investment will be used to expand the company’s sales, marketing and development. The company also announced that Rudina Seseri, Founder and Managing Partner of Glasswing Ventures, has joined Zylotech’s Board of Directors.
Zylotech enables marketers to engage their customers on a deeper and more personal level. Since its MIT spinout and launch in 2017, dozens of enterprises rely on Zylotech to help them attract and retain customers. The company has been recognized by Gartner and other leading analyst firms as a key player in the fast-growing Customer Data Platform (CDP) space.
According to Gartner, marketers continue to embrace real-time interactions: “Customer analytics is the No. 1 planned technology investment to transform the customer experience. Artificial intelligence (AI) provides new opportunities and challenges for data and analytics leaders to innovate on customer intimacy.”*
“We are addressing the challenge of extracting insights from siloed data head-on by using AI to provide marketers with the timely intelligence they need for 1:1 personalization at scale,” said Abhi Yadav, Founder and CEO of Zylotech. “We are honored to have the opportunity to work closely with Rudina, Glasswing Ventures and their exclusive advisors, and know their guidance and expertise in AI, Martech and data analytics will be instrumental in our continued success.”
Enterprises use Zylotech for customer lifecycle automation, B2B account-based intelligence, customer ad-targeting, personalization, cross-selling and up-selling. After providing data unification, cleansing and enrichment, Zylotech uses prediction and recommendation engines to develop customer profiles for micro-segmentation, with rich integrations across all information platforms, including Salesforce, Shopify, Adobe, Magento, Eloqua, Marketo, and others.
“The intersection of AI, marketing and customer intelligence is a heated battleground and we are championing Zylotech because they are positioned to win,” said Rudina Seseri, Founder and Managing Partner at Glasswing Ventures. “Zylotech uses AI marketing and automated machine learning to apply hyper-personalization and integration across massive amounts of data and devices – delivering actionable information to the hands of marketers so they can truly understand their prospects and customers.”
About Zylotech
Zylotech is a self-learning customer data platform that keeps your customer data live and enriched for 1:1 personalization, cross/up-selling and retention marketing. Powered by automated machine learning, the platform continuously unifies data, and enables ongoing micro-segmentation and recommendations, which can be activated through a variety of martech tools. Zylotech’s cross-industry clients have reported up to a 6x increase in customer lift. To get started, visit: www.zylotech.com/.
About Glasswing Ventures:
Glasswing Ventures is an early-stage venture capital firm dedicated to investing in the next generation of AI and frontier technology startups that enable the rise of the intelligent enterprise. For more information about the firm please visit: http://glasswing.vc/.
*Gartner, “Shape the Future of Customer Experience With Customer Analytics” Melissa Davis, 3 August 2018.
Media Contacts:
Abhi Yadav, CEO, Zylotech
www.zylotech.com
Cambridge, MA
LinkedIn URL: https://www.linkedin.com/in/abhi123/
Twitter URL: @abhishekyd
John Reed, Media Relations
Elevator Communications, LLC
Tiburon, CA
(415) 846-4862 - cellular
jreed (at) elevatorpr.com
Ilona Mohacsi, Media Relations
PenVine for Glasswing Ventures
(631) 764-3729
Ilonam@penvine.com