FitLinkDNA to Provide Athletes with a Comprehensive Genetic Roadmap to Better Workouts, Endurance and Performance
Charlotte, NC, Nov. 20, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- XSport Global, Inc.(OTCQB: XSPT) (“XSport Global” or the “Company”), a leading youth and collegiate sports technology and media holding company focused on developing disruptive sports-centric technologies and related media projects around the world, today announced the rapid development of FitLinkDNA.
FitLinkDNA is newest and most technologically advanced way for athletes to train, compete and perform at their full capacity. This service will initially include a set of comprehensive digital reports, that will become the athletes’ digital blueprint—allowing them to develop a tailored, personalized, wellness regimen. FitLinkDNA is a genetic dashboard that catalogues the body’s genetic composition, allowing athletes to personalize their workouts based on their individual bodily makeup.
Genetic testing is the future. The overall global market for genetic testing is estimated to grow to over $22 billion by 2024, according to research published by Global Market Insights, Inc. As research and technology continues to advance at record-breaking paces, the market for testing will continue to grow.
Hank Duschlag, XSport Global Director and Founder of Headtrainer, stated, “Athletes must take a more personalized approach to overall fitness, health, wellness and other aspects of performance. FitLinkDNA will detail all aspects of an individual’s strength, recovery, metabolics, cardiovascular, nutrition, diet, overall endurance, muscle formation indicators and more. These reports unleash the athlete’s total performance approach, as well as expose the overall risk factors they may face.”
“By knowing your own body on the genetic level, athletes can attain peak performance,” said Robert Finigan, Chief Executive Officer of XSport Global. “FitLinkDNA is solution oriented and the most advanced technology in the space, allowing someone to tailor their workout based on their personal genetic strengths and weaknesses.”
Mr. Finigan added, “Decoding the human genome is one of the most significant undertakings that has ever been mounted in the history of science. DNA sequencing has revolutionized our understanding of the human genome and provided insights that were beyond comprehension just ten years ago. By taking it a step further and using that knowledge to provide real solutions to genetic level problems, the Company is working to monetize advanced technology and its applications in one of the most high-growth, highest-grossing global industries ever.”
To advance the technology, XSport selected a state-of-the-art laboratory, whose mission is to promote positive change in people’s lives through advanced and affordable genetic testing services. The DNA testing Lab houses the latest, cutting-edge technology in the DNA and Genetic Testing sector. All genetic testing is conducted in-house at the facility’s CLIA-certified, CAP accredited laboratory. Unlike competitors, the Lab does not outsource services, always guaranteeing the best quality and testing standards.
The service is expected to be commercially available to consumers in early 2019, and will retail for approximately $199. For more information, please visit www.xsportglobal.com
About XSport Global, Inc.
XSport Global, Inc.(OTCQB: XSPT) is a leading youth and collegiate sports technology and media holding company focused on developing disruptive sports-centric technologies and related media projects around the world, where sports industries and players are highly regarded. Backed by a roster of professional athletes and brand ambassadors, we seek to help athletes achieve their full potential through cognitive training, careers, genetics, recruiting and more. Our flagship company HeadTrainer, Inc was established to create, develop, promote, market, produce, and distribute online/mobile application cognitive training tools initially intended for the youth, millennial, and adult sports markets. The mobile platform was designed and developed in careful coordination with a team of professionals from the fields of science and medicine, and world-class athletes from a variety of sports. Visit www.xsportglobal.comand www.headtrainer.comfor more information.
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