LAS VEGAS, Dec. 17, 2018 (GLOBE NEWSWIRE) -- VITALIBIS, INC. (OTC: VCBD), a technology based formulator of premium, full spectrum phyto-cannabinoid rich hemp products with naturally occurring cannabidiol (CBD), along with safe personal care and nutritional products, announced its first social media influencer campaign with over 50,000 engagements. The Company also began providing demos of its proprietary technology back-end, which will soon be offered as a Software as a Service (SaaS) platform.
Vitalibis engaged 350 Instagram Influencers in late October / early November as a test of its social media program and marketing strategies. The campaign received over 50,000 engagements, while also generating sales and adding new brand Ambassadors. The marketing and survey data has been analyzed for valuable learning related to the Vitalibis business model, products and brand.
Studies show nano influencers have 6x the engagement of 100,000+ influencers because their followers are real and not inflated by fake followers and bots. This strategy also plays into the proximity principle that those closest via relationships are more influential in purchasing decisions.
The Instagram Influencer campaign also allowed Vitalibis to further test several features of its technology platform, including processing sales, enrolling Ambassadors and compensation features. The close of November marks two successive months of increasingly successful business activity on the Vitalibis platform. As a result, the Vitalibis team booked and executed several technology platform demos for potential SaaS opportunities.
Steven Raack, CEO and Co-Founder of Vitalibis stated, “What worked in the 1990’s to build brands does not work today. What worked in 2015, doesn’t work today, either. Activating micro- and nano-influencers to authentically share content with their network is a key engagement strategy. Then rewarding them with sales commissions further builds long-term, trusted relationships. Our robust technology platform was developed to facilitate these strategies and scale with growth. We’ve recently reached a significant technology milestone. Our platform is now ready as a SaaS to enable other brands to develop stronger Customer and Ambassador relationships. And we aren’t done building yet. 2019 will see more proprietary technology development and innovation.”
About Vitalibis, Inc.
Vitalibis is a socially conscious brand focused on people, products and the planet. We are a technology based formulator of premium, full spectrum phyto-cannabinoid rich hemp products with naturally occurring cannabidiol (CBD), along with safe personal care and nutritional products. Our Ambassador program combines the best elements of social selling, ecommerce and affiliate marketing into one innovative program - empowering our people and social mission driven ecosystem.
For additional information, http://www.vitalibis.com
Contact:
Vitalibis Inc.
702-944-9620
info@vitalibis.com
FORWARD LOOKING STATEMENTS
This news release includes forward-looking statements that reflect Vitalibis Inc.'s current expectations about its future results, performance, prospects and opportunities. Vitalibis, Inc. has tried to identify these forward-looking statements by using words and phrases such as "may", "will", "expects", "anticipates", "believes", "intends", "estimates", "should", "typical", "we are confident" or similar expressions. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties and other factors that could cause the Company's actual results, performance, prospects of opportunities for the remainder of 2018 and beyond to differ materially from those expressed in, or implied by, these forward-looking statements.