According to the Gartner CMO Spend Survey 2018-19, three tried-and-true digital media categories — paid and organic search, website and email — represent 25% of the average marketing expense budget. This fact translates to over four million advertisers using Google Ads and over five million businesses advertising on Facebook each month as companies reallocate marketing dollars to where their consumers are spending time - online. Marketing leaders are spending advertising dollars where it’s effective, but also are motivated to optimize these efforts using marketing analytics data.
According to Deloitte’s most recent biannual CMO Survey, conducted by Duke University’s Fuqua School of Business, responses signal a healthy appetite for analytics: Over the next three years, spending on marketing analytics as a share of overall marketing budgets is forecast to increase by more than 200 percent. As businesses spend more advertising online, it only makes sense to invest in marketing analytics that track and measure the impact of digital marketing by linking individual purchases and leads back to a campaign. Tools such as the Google Ads Click Identifier, help companies identify the businesses that are clicking through their Google Ads campaigns in real-time. As mentioned in the Wall Street Journal report, CMOs to Double Down on Marketing Analytics, “Customers typically make instantaneous decisions these days, so companies need tools that can help them act as quickly. A sales organization for example, can build a system that enables its professionals to predict which prospects are likely to convert and which are likely to churn.”
The Ads Click Identifier was developed using Fastbase's proprietary business data, which was also used to develop the popular Add-on to Google Analytics that's used daily by over a million companies and top brands worldwide. The new tool not only reveals such detailed information as company name, address, phone number, website, contact and email information, but also identifies the exact keywords and advertisements that were clicked on by each visitor. Using the Ads Click Identifier, businesses are now able to discover new business opportunities, analyze and optimize their best performing ads, and contact the companies that have shown interest in their ads in real-time.
The Ads Click Identifier is currently free to use, but the price is expected to rise later in the year to $549USD/month. All Google Ads users with access to Google Analytics can instantly view campaign data for free at https://googleads.fastbase.com