With an advanced algorithm and a database of registered websites, Fastbase analyses billions of website visitors each month. But it was not possible without the HPE Apollo servers from Hewlett Packard Enterprise (NYSE:HPE)
Big Data Analytics requires high performance servers that can handle a large amount of data. Hewlett Packard Enterprise (HPE) has one of the world’s broadest server, storage, and network portfolios. And the HPE Apollo Server line-up offers an architecture optimized for Big Data Analytics.
“The Apollo line is designed for large computing and data centers, to be used by larger universities, for example, that need a lot of computing power to handle large amounts of data,” said Martin Jacobsen, Sales Manager, HPE Denmark. Online analytics company, Fastbase, offers web visitor and customer insights for business. Fastbase has just reached one million companies using their service with HPE Apollo servers at the foundation of their infrastructure.
High traffic and computing power
Fastbase has chosen to standardize on HPE's Apollo servers, which are designed to have a high volume of both computer memory and storage, ideal for use-cases like Fastbase. Martin Jacobsen explained, “For High Performance Computing (HPC), Big Data, and Cloud performance and density are paramount.”
“No matter what online service is offered, it is crucial to choose a solution that does not create bottlenecks for you. In Fastbase's case, it is a server that has room for a lot of IO cards that can handle large amounts of traffic. And, at the same time, a server that has a high computing power (CPU) and memory footprint,” Martin Jacobsen said.
“Since HPE's Apollo servers are designed for "data heavy" tasks, companies like Fastbase can have a system that’s scalable to several petabytes while delivering a very high storage performance. Because of this, companies can avoid having to invest in expensive external storage systems that add more complexity and longer response times for users on the other end,” added Martin Jacobsen.
For Fastbase, the Apollo server contains a database and runs specially designed algorithms. It’s important that the server handles the high traffic (approx. 7 billion website visitors) that Fastbase analyzes each month.
"The coolest servers"
Fastbase is one of the world's five largest web analytics companies. Fastbase services Google advertisers and Google Analytics users worldwide, having analysed 3.5 billion Google Adwords clicks.
Continuing its mission to help B2B companies better understand their customers, Fastbase, led by CEO and Founder, Rasmus Refer, converts website data into actionable information with its lead identification tools.
Since 2017, Fastbase has benefited from HPE's Apollo server with Rasmus Refer enthusing, “It’s been running completely smoothly, it's the coolest server - There hasn’t been so much as one crash. World class,” Rasmus Refer said.
Fastbase Inc., founded in 2015, has signed an agreement with UK's largest Corporate & Institutional Broker to take Fastbase on the London Stock Exchange.
Fastbase Inc.
140 Broadway, 46th Floor
10005 New York
United States
Phone: +1- 800 490 7454
Fastbase Inc. (Denmark)
Gamle Carlsberg Vej 16
DK-2500 Valby
Phone +45 - 212 400 40