ATLANTA, Feb. 27, 2019 (GLOBE NEWSWIRE) -- Aureus, Inc. (OTC PINK: ARSN), a food brand development company focused on acquiring and growing well-established food brands, announced today that it will release its new High Protein lite ice cream late spring.
This new product line of Yuengling’s Ice Cream has been in development for a few years. The two flavors that will be initially introduced (Vanilla and Chocolate) won a Gold and Bronze respectively in the 2017 in the Los Angeles International Dairy Competition.
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This award-winning ice cream opens up the multibillion-dollar lite ice cream market to Yuengling’s. In 2017, lite ice cream sold more pints that any other ice cream in the US, even surpassing Ben and Jerry’s. (According to Business Insider)
Yuengling’s will initially launch its two fully developed flavors, Chocolate and Vanilla. This line up with expand over the coming months. The basic nutritional breakdown is as follows (per serving):
- 90 Calories
- 8 grams of protein
- 5 grams of sugar
- 1 gram of fat
- Gluten free
- Lactose free
- Enriched with vitamins and minerals
“The addition of lite ice cream represents another huge step for our newest acquisition, Yuengling’s Inc Cream. The team has once again, demonstrated exceptional attention to detail in developing a healthy ice cream that tastes great and is recognized by the prestigious LA International Dairy Competition,” stated Everett Dickson, CEO of Aureus, Inc. “It will be exciting to see the growth of this portion of the brand. We understand there is another new product in the pipe that is as exciting...stay tuned.”
David Yuengling was quoted as saying “The high protein lite ice cream market is experiencing a huge expansion. We developed our products to address that need and improve on the taste of the choices currently offered in the segment.”
About Aureus, Inc.
The management and ownership recently changed hands. The new focus in on acquiring specific assets in and related to the food industry.
About Yuengling’s Ice Cream
Developed by American businessman, Frank D. Yuengling, as a dairy business to help support the Yuengling family brewery during the 1920s Prohibition period, Yuengling’s Ice Cream has a strong tradition of making exceptional gourmet ice cream products in central Pennsylvania. The fan-favorite brand continues advancing its legacy and its renowned dairy quality, by using locally sourced dairy ingredients that contain no added hormones. Yuengling’s is currently in approximately 500 stores in Pennsylvania, New Jersey, Maryland, New York, Delaware, Texas, Illinois, Indiana, and Michigan, these include Weis, Acme and Central Markets and some other major chains we aren’t allowed to mention.
David Yuengling and Rob Bohorad revived the brand in 2014 and an American classic was reborn. In 2018, positioned for the brands next stage of development, Yuengling’s Ice Cream forged a partnership with YIC - Online Distributors, to distribute the iconic ice cream brand online. Today, Yuengling’s Ice Cream is delivered directly to the doorsteps of its consumers across the nation.
The Yuengling’s Ice Cream Corporation- as it’s been since 1935- and YIC- Online Distributors LLC are stand alone, and separately owned and run companies from D. G. Yuengling and Sons, Inc Brewery.
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For More Information
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