TORONTO, March 27, 2019 (GLOBE NEWSWIRE) -- PinkCherry.ca outdoor ad showing a sex toy for women claims a new record as the longest lasting sex-related billboard in North America. The ad is surviving censorship for more than a month up on a billboard located in Toronto, along one of the busiest highways, the QEW near Hwy 427.
The ad promotes Womanizer, one of PinkCherry’s best selling products for women manufactured by WOW Tech Group. The message “Scream Your Own Name” was created by Canadian agency The Garden, and is being praised as potentially “the best-written” tagline in 2019 by AdWeek.
Due to the nature of the message, the ad has been both criticized and acclaimed since it went up, and has attracted global attention of many media outlets.
“Sex toys play a big role in a sexual health and wellness lifestyle, but the subject is often considered inappropriate by traditional media,” says Daniel Freedman, PinkCherry CEO. “We want to promote sex positivity. Sexual pleasure is natural - not naughty.”
About PinkCherry:
PinkCherry (www.PinkCherry.ca) offers both consumers and retailers a one-stop shop for buying a wide range of competitively priced adult novelty products for sexual health and wellness lifestyle, including sex toys for couples, women, and men ranging from discreet and portable vibrators to the more modern, high-tech sex toys, lingerie and everything in between. PinkCherry is headquartered in Canada with an Oakville, Ontario distribution centre to fulfill its Canadian orders, and a Las Vegas distribution centre for its United States orders.
For more information about PinkCherry or this Press Release please contact:
Lana Grypych, 416-317-0195, or newsroom@pinkcherry.ca
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/f2bdb1d9-1911-40e6-b42d-b0d6640d533b