LOS ANGELES and CALGARY, Alberta, March 28, 2019 (GLOBE NEWSWIRE) -- ePlay Digital Inc. (CSE:EPY) today announced a new technology integration with Twitch and Mobcrush for its upcoming release of Big Shot Basketball. The new 3D augmented reality (“AR”) solution offers live streaming of video and audio from the front and rear-facing cameras on smartphones in order for Big Shot gamers to show and tell their friends, fans, and followers about their game experience. Gamers stream their journey with optional picture-in-picture (PIP) mode to find NBA players in the real-world while explaining their strategy and Big Shot Roster picks for various daily challenges as players compete to win mini-games and NBA points challenges.
ePlay will use its new live streaming and PIP technology platform and partnerships to turn players into viewers. Esports grows in popularity and revenues as gamers become streamers. Advertisers in Big Shot know that when 100,000 people play the game, 100,000 people will see their ads and product placement. With this new feature, when 100,000 gamers stream their Big Shot experience to 10 of their friends each a resulting 1M people will be exposed to the game and advertisers’ messages. This amplification is an important marketing and revenue source.
“Our intention is to make it super easy for users to find, play, and stream Big Shot - we are turning players into streamers,” says Trevor Doerksen, CEO of ePlay Digital. “Every time a Big Shot player streams, whether it’s to 10 friends or 25 million fans and followers, Big Shot, NBA teams and players, ePlay, and brands messages are amplified creating brand new Esports revenues.”
ePlay will continue to unveil its Esports technology, partnerships, and events as the company marches towards the official launch of Big Shot Basketball.
ePlay recently announced a 3D AR advertising partnership to bring brands and physical / online retailers together with mobile gaming audiences through immersive content and gamification. This added Esports component, and others still to be announced, amplifies the impact of the game. Retailers and brands can implement ePlay’s AR AdKit with existing or new media to drive footfall traffic to retail locations, activate and measure out-of-home advertising inventory, and create interactive and immersive advertising. The advertising can be placed exclusively through ePlay and its AR AdKit partners to reach more than 10.2 billion impressions per month across thousands of mobile, desktop, and console games and apps including ePlay’s flagship game, Big Shot™ Basketball.
With this announcement, Big Shot gamers will be able to stream live to reach a potential 15 million daily active users on Twitch. The largest revenue source in Esports is advertising and sponsorship which is measured on impressions and engagement. Live streaming from Big Shot to large audiences drives new revenue models for ePlay.
eMarketer forecasted last year that digital ads will account for 50% of total eCommerce ad spending by 2020, at more than $357 billion. ePlay, through its technology platform and partnerships, is well-positioned to grow alongside the fastest growing digital platform in the world - mobile games. ePlay’s AR ADKit ads enable a consumer to match the experience of playing a video game with gamified and immersive advertising.
Brands can now request sample AR ads and demographic targeting by contacting ePlay Digital at info@eplaydigital.com or by phone in:
Los Angeles - (310) 684-3857 ext 27;
Toronto - (647) 435-3591 ext 27;
Calgary - (403) 775-9475 ext 2.
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About ePlay
ePlay Digital Inc. is a mobile game creator and publisher specializing in sports, esports and entertainment augmented reality titles, including their new flagship title Big Shot Basketball. ePlay is operated by an award-winning team of sports, gaming and esports leaders as well as broadcast and digital technology industry experts, software engineers and athletes who have brought dozens of game titles to market for companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and others.
ePlay’s wholly owned subsidiary, Mobovivo esports specializes in augmented reality, mobile game development and mobile esports streaming.
Twitch, Mobcrush, and NBA are registered trademarks of Twitch, Mobcrush, and NBA respectively in the United States and other countries. Apple, App Store, and iPhone are registered trademarks of Apple Inc. in the United States and other countries.
Further Information
Further details are available under the Company’s profile on SEDAR at www.sedar.com, and the Company’s profile on the CSE’s website at www.thecse.com/
For further media information, or to set up an interview, please contact:
ePlay Digital Inc.
(310) 684-3857
E-mail: info@eplaydigital.com
Website: www.eplaydigital.com
Canadian Securities Exchange (CSE): Symbol EPY
Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041
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