SHELTON, Conn., April 09, 2019 (GLOBE NEWSWIRE) -- More than ever before, self-expression is encouraged and celebrated, and BIC is joining the movement. From the stationery world to the tattoo phenomenon, BIC is revolutionizing industries by introducing BodyMark by BIC temporary tattoo markers that allow for creative skin designs no matter the occasion.
Armed with the knowledge that one third of people regret getting a tattoo (Harris Study), BIC was inspired to innovate a new form of expression with BodyMark by BIC temporary tattoo markers. This product can make a style statement without the commitment of a permanent tattoo, whether it’s a new look for festival season or a team shout-out for the championship game.
To evoke the spirit of the tattoo movement, BIC tapped the best in the industry: Miryam Lumpini, an international tattoo artist and all-around visual creative. Serving as the Global Creative Director, Lumpini used her inspirations and expertise to shape the BodyMark by BIC brand to inspire everyone to express their personal style and experiment with fun new designs and vivid ink colors.
“Working with BIC on this product has been so uplifting for me because I believe these markers will enable everyone to express themselves in so many different ways,” said Lumpini. “There is something beautiful about people bonding over creating temporary tattoos and taking inspiration from whatever might strike them that day.”
Lumpini incorporates elements from different cultures, music, nature and more in her designs inspired from her time growing up in Sweden. Also known as “The Witch Doctor,” she uses BodyMark by BIC temporary tattoo markers at her Los Angeles studio to sketch tattoos before transforming them into a permanent expression for artists, athletes and musicians.
“Alongside Miryam, we’re starting to build a lifestyle brand, not just a stationery brand,” said Janel Lewis, Director of Stationery Marketing at BIC. “BodyMark by BIC is the first time we’ve developed a marker not designed for paper. The fact that it’s specifically for skin – and was developed in conjunction with a tattoo artist who serves as our Global Creative Director for this product – makes this a truly unconventional approach and revolutionary product for BIC.”
BodyMark by BIC temporary tattoo markers are cosmetic quality and feature a flexible felt tip for thin or broad lines of color, allowing for different ways to design a temporary tattoo. They are available in three color packs: the ‘Old School’ pack includes blue, red, and green markers, ‘New School’ features light blue, pink and purple markers, and ‘Henna Vibes’ features black, red and brown markers, in addition to a ‘Pro Collection’ that includes all eight colors. BodyMark by BIC temporary tattoo markers are sold on Amazon, Walmart, Target, CVS and Rite Aid, and at other major retailers starting for $13.99.
About Miryam Lumpini
Miryam Lumpini, also known as The Witch Doctor, is an international tattoo artist, painter and visual creative who interprets her art as a form of healing. Originally from Sweden, her resume includes creating tattoo masterpieces on some of the biggest names in the entertainment industry. She currently has her own private tattoo and art studio in the heart of Downtown, Los Angeles. Miryam is the Global Creative Director of the BodyMark by BIC line. She created the designs on the BodyMark by BIC packaging and brings them to life on-skin using BodyMark by BIC temporary tattoo markers for colorful, temporary fun!
About BIC USA
BIC is a world leader in stationery, lighters, and shavers. For more than 70 years, including 60 in the US, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication and thanks to everyday efforts and investments, BIC has become one of the most recognized brands and is a trademark registered worldwide for identifying BIC products which are sold in more than 160 countries around the world.
Contact: Erin Wronka
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