Vancouver, BC, Sept. 04, 2019 (GLOBE NEWSWIRE) -- Today Yulu Public Relations, Canada's first communications agency to become B Corp certified, was recognized by B Lab with the honorary agency title of “Best For The World: Changemaker.” B Corps that earn the designation of a B Corp “Changemaker” set a gold standard for not only how they run their businesses, with social and environmental impact as a driving force, but also for how they’re advancing their industry’s standards over time through the execution of their daily work – for challenging and changing the status quo.
Yulu PR is the driving force behind Impact Relations, a growing global network of communicators passionate about learning and sharing best practices for developing powerful campaigns where impact is assessed, measured, and always evolving. Founded in 2011 by Melissa Orozco as one of the first purpose-driven PR firms in North America, Yulu specializes in B Corp PR, social enterprise PR, nonprofit communications and corporate social responsibility communications. Yulu partners with global brands and socially innovative organizations to amplify their impact and leverage their stories to inspire systemic change. The company has garnered multiple awards for its work with groundbreaking environmental innovations such as Carbon Engineering; nonprofits and social enterprises such as F-Cancer, the Clinton Foundation and World Housing; and has also led the Impact Relations strategies for global brands such as ALDO, Red Bull, and Live Nation.
"Joining the B Corp family four years ago turned out to be one of my proudest decisions as CEO of Yulu. This community gives and gives, and B Lab continues to innovate and recognize industry leaders. We are beyond grateful to be among the few selected for this honor. B Lab helped us distinguish ourselves from other PR and communications agencies by inspiring us to use our agency as a force for good, and for each of us to be the change we seek," said Orozco. "It was when we began our certification process that we made the conscious decision to exclusively work with organizations to identify their social purpose and champion social innovation by sharing their impactful stories. This client mandate and service discipline eventually led Yulu to start Impact Relations, which B Lab has helped scale through its community. Today Impact Relations continues to grow with a professional network of 200+ pledged communicators, nine pledged agencies, and is practiced in more than six countries."
Best For The World recognition is administered by B Lab, the global nonprofit that certifies and supports Certified B Corporations, which are for-profit companies dedicated to using business as a force for good. Today there are 3,000 Certified B Corporations across 64 countries and 150 industries, unified by one common goal: to redefine success in business. B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
“We’re incredibly proud of this year’s Best For The World honorees,” says Anthea Kelsick, Chief Marketing Officer of B Lab. “These inspiring companies represent the kinds of business models and impact-driven business strategies that are building a new economy—one that is inclusive, regenerative, and delivers value to all stakeholders, not just shareholders. To that end, B Corps like Yulu PR are redefining capitalism and showing that it actually can work for everyone.”
The 2019 Best For The World honorees Yulu proudly stands beside include Patagonia, Beautycounter, Dr. Bronner’s, TOMS, Seventh Generation, and Greyston Bakery. The 2019 Best For The World honorees are determined based on the verified B Impact Assessments of Certified B Corporations. The full lists are available on https://bcorporation.net/.
About Yulu Public Relations Inc.
Yulu Public Relations is an international social impact communications and sustainability PR agency, headquartered in Vancouver BC, with a satellite office for New York public relations. Yulu was the first certified B Corp PR firm nationally – an Impact Relations agency dedicated to championing social innovation by sharing stories that matter. Yulu has been ranked among the top PR agencies for CSR and is the driving force behind Impact Relations: a communications discipline, practice, and professional service, aimed to use communications strategies, messaging, campaigns, and storytelling to influence positive social and environmental impact.
About B Lab
B Lab is a nonprofit that serves a global movement of people using business as a force for good. B Lab’s initiatives include B Corp Certification, administration of the B Impact Management programs and software, and advocacy for governance structures like the benefit corporation. B Lab’s vision is of an inclusive and sustainable economy that creates a shared prosperity for all. To date, there are 3,000 Certified B Corps in over 150 industries and 64 countries, and over 50,000 companies use the B Impact Assessment. For more information, visit https://bcorporation.net/