NEW YORK, Sept. 30, 2019 (GLOBE NEWSWIRE) -- Leading global businesses including Salesforce, Adobe and Oracle already use Bombora’s intent data to triple their return on marketing and ad spend. Now smaller companies seeking to accelerate growth can gain access to a concentrated version of that same data at an accessible price, Bombora announced today.
Bombora, the leading provider of B2B Intent data, uses advanced data science and machine learning to measure content consumption by businesses across the B2B web. When a company’s content consumption on a topic or topics increases - compared to a historical baseline - it signals the “buying committee” research activity that takes place prior to a major purchase. By using this Company Surge© data, major B2B brands have aligned sales and marketing activities based on what prospects and customers are actually interested in, achieving improved results and generating tens of millions of dollars in new revenue.
Bombora for Growth uses the same cooperatively sourced data to tell sales and marketing teams what content businesses are consuming across the web, rather than just their own websites. The new package, costing less than half of Bombora’s typical entry price, is suited for companies in the 100- to 1,000-employee range. Bombora for Growth is “portable” into existing sales and marketing tools and workflows, including Salesforce, Marketo, HubSpot, LinkedIn, and DiscoverOrg, as well as all major data platforms (LiveRamp, Oracle Data Cloud) and CDPs (Lattice, Leadspace, EverString).
“Understanding the lifecycle and research journey of a buyer is critical and allows hyper-growth companies like Aerospike to adopt focused inbound and outbound efforts,” said Claudia Ring, Director of Demand Generation, Aerospike. “Bombora’s data improves our marketing and sales efficiency by providing us with the key signals that a buyer is ready to engage, and we see huge opportunity there to shorten our cycle times while increasing pipeline. Bombora is a reliable partner, and we couldn't be happier with their support.”
Along with Bombora for Growth, the company also released Company Surge© Alerts, a public Account-Based Sales and Marketing tool for people to try intent data free of cost and risk. Sales reps, account managers, marketers and executives can now set up their own personalized Company Surge© Alert account, by uploading their own target list or using Bombora’s company database. A weekly email will alert them to which companies are interested in the topics most relevant to what they sell. The free Company Surge© Alerts tool is located at www.bombora.com.
“Our vision is a world in which people actually value sales and marketing outreach for its helpfulness, timeliness and relevance, as opposed to the interruptive approach that is all too common today,” said Bombora Founder and CEO Erik Matlick. “Our intent data become a core piece of the strategies of the leading B2B brands on the planet. Now we are thrilled to deliver similar value to those companies that need it the most - the small and mid-sized firms striving for growth.”
About Bombora
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. Businesses can get a personalized and free weekly intent data alert at www.bombora.com.
Media contact:
WIT Strategy, for Bombora
Rich Cherecwich
rcherecwich@witstrategy.com