New Jersey, NJ, Oct. 21, 2019 (GLOBE NEWSWIRE) -- Rising concern for food safety with growing demand for processed food containing active ingredients and consumer preferences for tastier and additive-free food is the major reason for boosting up the demand of global non-thermal pasteurization market. The global non-thermal pasteurization market is expected to grow from USD 1.02 billion in 2017 to USD 4.68 billion by 2025 at a CAGR of 20.9% during the forecast period from 2018-2025, according to the new report published by Fior Markets.
The non-thermal pasteurization is also known as cold pasteurization and is defined as a substitute for food processing technology which involves highly sustainable and well-organized processes to convert raw food items into products suitable for human consumption. In this process, food products are exposed to high frequency radiation treatment that leads to the breakdown of the cells of microorganisms. The non-thermal processing technology (NTP) is increasingly used in the food industry at a rapid rate. The use of less heat in this technology provides numerous benefits such as the sensory and nutritional qualities of the product remains unaffected, which helps in providing better quality products compared to traditional processing methods. The need for preservation of nutrients and sensory attributes in food have boosted up the non-thermal processing market. Many R&D activities have been undertaken to enhance the process and make it better for various food applications. In January 2018, Bosch launched an innovative ultrasonic cutting technology for better packaging of food products. This new technology exposes the products to less stress and pressure, maintaining their quality.
The dominance of convenience food industry, especially in the processed meat sector, has been a major factor driving the market. Consumer preference for tastier and additive-free food products with extended shelf life, natural color & texture are increasing the sales of luxury & cold pressed juices, thereby, increasing the demand for the technique. In addition to this, growing consciousness for food safety with rising demand for processed food containing active ingredients may fuel the market demand. But it involves high cost of capital investment which may hamper the growth of the market. However, government initiatives in establishing the food processing machinery & equipment may boost the market in the coming years.
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Key players operating in the global non-thermal pasteurization market include Bosch, Emerson, Bühler, Hiperbaric España, Avure Technologies, Chic Freshertech, Elea Technology, Pulsemaster, Nordion, Gray*Star, Dukane, Symbios Technologies, CHIC Foods Co. Ltd., Avure Technologies, Hormel Foods Corporation, Hain Celestial Group and American Pasteurization Company. To enhance their market position in the global non-thermal pasteurization market, the key players are now focusing on adopting the strategies such as product innovations, mergers & acquisitions, recent developments, joint venture, collaborations, and partnership.
- For instance, in January 2018, Bosch launched an innovative ultrasonic cutting technology for better packaging of food products. This new technology exposes the products to less stress and pressure, maintaining their quality.
- For instance, in October 2017, Avure Technologies launched a scalable HPP machine-AV-M which is featured with easy upgradation from 20M to 30M to 40M and increases the capacity up to 180%.
The Pulse Electric Field (PEF) segment is growing rapidly with the highest CAGR of 23.4% in the forecast period
The techniques segment is classified into High Pressure Processing (HPP), Pulse Electric Field (PEF), Microwave Volumetric Heating (MVH), ultrasonic, irradiation, others. The Pulse Electric Field (PEF) segment is growing rapidly in the non-thermal pasteurization market with the highest CAGR of 23.4% in the forecast period. The Pulse Electric Field (PEF) helps to meet up the consumer demand for fresh and less processed foods, by adding no preservatives or additives to products.
Beverages segment held the largest market share of 58.70% in 2017
Application segment includes food, beverages and pharmaceuticals & cosmetics. Food segment is divided into meat, poultry, and seafood, fruits and vegetables, dairy products and ready meals. Beverages segment is further categorised as alcoholic and non-alcoholic. Beverages segment has dominated the market in 2017. Increased adoption of non-thermal pasteurization techniques in processing fruit & vegetable juices, wine, sugar syrups, beer, milk, and processed coconut water has raised the demand of the segment.
Food and packaging segment valued around USD 683.14 Million in 2017
Food form segment is divided into segments such as solid form and liquid form. Solid segment has dominated the market in 2017. Non-thermal pasteurization techniques are mostly used in solid food products like, jellies, jam, processed food, cheese meat products, jam, etc.
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Regional Segment Analysis of the Non-Thermal Pasteurization Market
- North America (U.S. , Canada, Mexico)
- Europe (Germany, France, U.K., Italy, Spain, Rest of the Europe)
- Asia-Pacific (China, Japan India, Rest of APAC)
- South America (Brazil and Rest of South America)
- Middle East and Africa (UAE, South Africa, Rest of MEA)
North America region dominated the global non-thermal pasteurization market with USD 434.26 Million in 2017 where as the Europe region held the second dominant position in the market. North America is dominating the non-thermal pasteurization market because of rising health consciousness and change in lifestyle among people related to food product. To meet the rising consumer preference, the manufacturers have to adopt and implement non-thermal pasteurization in the required food products. The Europe region has observed substantial growth due to increase in use of meat and beverage products in Spain, the UK, and other countries, which attracts various food companies to adopt non-thermal processing technology so as to produce clean and natural products with no added preservatives.
About the report:
The global non-thermal pasteurization market is analysed on the basis of value (USD Million). All the segments have been analyzed on global, regional and country basis. The study includes the analysis of more than 30 countries for each segment. The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The study includes porter’s five forces model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor position grid analysis, distribution and marketing channels analysis.
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