Dentists Launch Grassroots Movement #DentalER as a Call to Action for Dentists Throughout the United States

Campaign urges patients to go to their dentists for dental emergencies to preserve capacity at hospital ERs during COVID-19 pandemic


Irvine, CA, April 03, 2020 (GLOBE NEWSWIRE) -- A group of concerned dentists have launched a grassroots social media movement #DentalER in response to the Novel Coronavirus. This new campaign urges dentists throughout the United States to get involved in their communities by providing emergency and essential dental care for patients. For more information about the #DentalER movement, click HERE.

How dentists and others can join the movement: 

  1. Record a short (10-30) video urging patients to see a dentist for dental emergencies
  2. Post the video to their social media channels
  3. Include #DentalER, #COVID19 and hashtags of any preferred dental associations or other interested parties  

“If you have a dental emergency, please save the precious PPE resources at the hospital ERs and urgent care centers and we’ll take care of your dental emergencies in the dental office,” said Dr. Sudhakar “Sonny” Chokka, DDS, the owner of Rialto Dental Group and Orthodontics in California. “My sister is an ICU nurse, dealing directly on the front lines with patients with COVID-19. We have an urgent need for patients with dental emergencies to go to their dentists and stay away from hospitals. During these unprecedented times, it’s important to reinforce the critical role dentists play within the healthcare system.”

Since the launch of the campaign, hundreds of dentists, emergency room workers, businesses and concerned citizens have joined in posting their support of this important message on social media. Within the dental profession, this campaign has brought together clinicians from academia, large group practices, dental support organizations and independent practice owners. Evidencing the global reach of social media, the campaign has also attracted the attention of dentists in countries outside of the United States.

According to an analysis by the American Dental Association, on average, every 14 seconds a patient in the U.S. visits a hospital emergency room for dental conditions. Moreover, in 2016, 2.2 million U.S. patients visited hospital ERs for dental conditions. Now more than ever, it’s important for patients with dental emergencies to go to their neighborhood dental office for treatment.

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About Pacific Dental Services®

Founded in 1994, Pacific Dental Services (PDS) is one of the country’s leading dental support organizations, providing supported autonomy that enables dentists to concentrate on clinical excellence and the highest levels of cost-effective comprehensive patient care. PDS originated the Private Practice+® model to enable dentists to focus on their passion: serving patients. PDS also pioneered the concept of Modern Dentistry so that dentists are equipped to combine advances in the latest technology with the best operational practices and procedures, highly skilled support staff and a commitment to ongoing training and education. PDS continues to grow, with over 800 supported dental offices across the United States and plans to expand into several new markets. PDS has been on the Inc. 5000 list of the fastest growing private companies in America 14 times. PDS supported dentists aim to be the provider of choice in all the markets they serve and to develop Patients for Life™.

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