SAN FRANCISCO, March 23, 2021 (GLOBE NEWSWIRE) -- Women In Revenue today announced the publication of its annual survey findings, confirming the challenges women face and the support they seek to be successful in revenue leadership positions. Conducted from December 2020 through February 2021, data was gathered from over 725 women in revenue-facing roles (marketing, sales, operations, customer success), nearly 66% of whom are in leadership and executive positions. The stress of the COVID-19 pandemic has increased diversity challenges specifically around compensation. Improving the transparency and equity around compensation was the top challenge for women, while having healthier work-life balance was next. Mentorship and leadership development opportunities were a recurring need in helping women achieve revenue success, and only 31% of respondents cited having a current mentor.
When it comes to attracting and retaining female leaders, employers should take note: top health care, flexible work hours, and work from home options were the formal benefits most sought after by more than 50% of respondents. Ongoing training and diversity and inclusion programs were also highly ranked. But beyond formal benefits, there are a few critical elements that female leaders seek out at a company. They include direct access to executives, and strong female representation on executive teams and advisory boards. And when it comes to compensation, transparency is key. 42% of leaders surveyed said transparent compensation information is critical or extremely helpful when deciding whether to take a new job.
A copy of the full report is available here.
The mission of Women in Revenue, a non-profit founded in 2018 by Shari Johnston and a supporting group of female sales & marketing executives, is to empower current and future women leaders in sales, marketing, and other revenue-impacting roles with education, support, and networking opportunities. In just two years its global community has grown to over 5,000 active members, with local chapters in San Francisco, CA and Austin, TX. For more information or to become a member, please visit www.womeninrevenue.org.
Contact:
Julia Stead, Senior Founding Member
juliastead@gmail.com