IRVINE, Calif., April 26, 2021 (GLOBE NEWSWIRE) -- To promote the opening of Resorts World Las Vegas, the $4.3 billion, 3,500-room luxury destination in Las Vegas set to open June 24, Hooray Agency and Psyop teamed up to create an engaging virtual production, “Stay Fabulous.”
This exciting campaign debuted during The Academy Awards® broadcast on Sunday, April 25, and pioneers a new approach to technology in a large-scale commercial shoot. Referred to as “Virtual Production,” the technology merges VR and CGI to transport viewers into a new reality. These technologies are also used to build a heavily designed and stylized world which carefully blurs the line between physical and digital, never before done in a campaign on this scale.
“Stay Fabulous” also implements an LED volume to create a variety of digital worlds and features celebrity talent including Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto and Zedd each ruling over their own fabulous domain.
A link to the commercial can be found here.
“Resorts World Las Vegas is the most prominent development to come to Vegas in the last decade,” said Steven Seghers, CEO, Hooray Agency. “To match the groundbreaking nature of this announcement, we wanted to create a campaign that pushed the boundaries of how campaigns are made. By partnering with Psyop, we were able to leverage cutting edge technology to create an experience like no other.”
The technology used in "Stay Fabulous" was originally used in the making of The Mandalorian on Disney+, the first live-action series in the Star Wars franchise. To stay true to this Hollywood-style shoot, the "Stay Fabulous" production engaged Nant Studios, using much of the same team and cutting-edge approach from the American space western.
“We are honored to be part of the team to bring the compelling story of Resorts World Las Vegas to life,” said Chief Executive Producer, Justin Booth-Clibborn, Psyop. “Psyop’s passion is merging art and technology to create worlds, tell stories, and capture hearts and minds. The Resorts World team clearly shares that passion, so to collaborate with them, leveraging our expertise in design, real time CG technology and live action production, and push the creative possibilities, was literally fabulous.”
To meet the demands of this innovative commercial production, the large technical and creative team developed evolutionary workflows, allowing filmmakers to make never before creative changes in real time during the shoot including lighting, colors and animation within the sets. Applied lighting and animation processes were also employed to drive both practical and virtual light fixtures for immediate creative changes enabling production crews to see their scenes unfold as they are composed and captured on set.
“Stay Fabulous” will continue to roll out across digital and social platforms in the coming weeks.
Creative Credits:
CREDITS:
Agency of Record: Hooray Agency, Orange County
Client: Resorts World Las Vegas
CEO: Steven Seghers
Executive Vice President: Randy Stuck
Chief Creative Officer: Eric Stein
Creative Director: Christopher Leon
Creative Producer: Kevin Johnston
Creative Director/ Copywriter: Ted Trautwein
Agency Producer: Angela Castaneda
VP Marketing: Katelyn Raman
Account Director: Tracey McRae
Editor: Nelson Acosta (:30):
Storyboard Artist: Bart Bus
Production Company: Psyop Director/Founding Partner: Marco Spier
Chief Executive Producer: Justin Booth-Clibborn
Executive Producer: Noah Goldsmith
Head of Production: Andrea Panda
Line Producer: Saul Germaine
Director of Photography: Matthew Jensen
1st Assistant Director: Scott Harris
Production Supervisor: Kevan Dirinpour
Production Coordinator: Phoenix Lawton
Talent Coordinator: Kim Seko
Production Designer: Jeffrey Higinbotham
Art Director: Mike Martella
Art Coordinator: Nicki Nevlin
Costume Designer: Cris Araujo
Key Costumer: Andrea Peraza
Key Makeup: Stella Tzanidakis
Key Hair (Celine): Deanna Amore Marti
Key Makeup (Celine): Justin St. Clair
Key Costumer (Celine): Pepe Munoz
Key Makeup (Carrie): Melissa Schleicher
Key Costumer (Carrie): Emma Trask
Key Hair (Katy): Jesus Guerrero
Key Makeup (Katy): Michael Anthony
Key Costumer (Katy): Heather Picchiottino
Groomer (Luke): Paula Turner
Key Costumer (Luke): Lee Moore
Groomer (Zedd): Jaime Maloney
Post/Editorial: Psyop Producer: Jodi Kraushar
Virtual Production Supervisor: Lawrence Jones
Technical Producer: Kristin Carey
CG Supervisor: Pakorn Bupphavesa
2d Lead: Sang Lee
Flame Artist: Brandon Sanders
Editor: Loren Christiansen
Color: Marla Colour
Grading Colorist: Fernando Lui
Virtual Production Partner and Stage: Nant Studios
Gary Marshall: Director Of Virtual Production
Juan Nader: Supervisor Of Virtual Production Engineering
Fernando Rabelo: Virtual Production Technical Director
Julia Lou: Unreal Developer
Bryan Brown: Real Time Content Lead
Adolfo Sanchez: Stage Manager
Keaton Heinrichs: Operations Director
Unreal Engine Workflow Optimization and Creative Services : Extended Reality Group
Executive Producer: Evan Glantz
Producer: Zack Kingdon
Cg Supervisor: Patrick Beery
Sr. Tech Artist: Darron Granieri
Sound Design & Music: Squeak E. Clean Studios
Creative Director: Zac Colwell
Composers: Josh Hoisington & Zac Colwell
Sound Designer: Stuart St Vincent Welch
Final Mix Engineer: Stuart St Vincent Welch
Additional Recording: Stuart St Vincent Welch
Producers: Nicholas Doering & Danielle Toporoff
About Psyop
Psyop is a creative production studio with a simple mission: to Persuade, Change and Influence audiences by crafting content that they seek out and share.
Celebrated for nearly two decades of groundbreaking work and heralded by AdAge as "the Pixar of Commercials,” Psyop specializes in telling iconic stories that blur the lines of advertising and entertainment.
With studios in New York and Los Angeles, and a global network of creative talent, Psyop works seamlessly across teams, disciplines and technologies to create memorable narratives and design with meaning across all screens and mediums. For more information, visit: https://www.psyop.com/
About Hooray
A Southern California-based full-service marketing firm, Hooray Agency specializes in omni-channel branding campaigns, marketing and advertising. The company's ideas are expressed in myriad forms, via both traditional and emerging platforms – including websites, e-commerce systems, digital advertising and branded content, customized programming and a robust presence throughout social media. From its inception more than 25 years ago, Hooray's approach to communications has been and remains global, crafting messaging that transcends international boundaries and resonates with cultures across more than sixty countries.
Media Contacts:
For Hooray:
Katie Burger
katie.burger@digennaro-usa.com
For Psyop:
Jillian Morabito/Leila Wolf
jillian.morabito@scenariopr.com / leila.wolf@scenariopr.com