NEW YORK, Aug. 20, 2021 (GLOBE NEWSWIRE) -- NetworkNewsAudio – Streamlytics announces the availability of a broadcast titled, “Third-Party Cookies Are Toast, First-Party Data in Demand as Consumers Clamor for Privacy.”
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To view the full editorial, please visit: https://nnw.fm/gvyVp
The days of third-party cookies, which are little packets of data that allow websites and apps to remember information about users’ visits, are becoming relics among us, owing to privacy concerns and regulatory changes. Instead, brands now must learn to employ a first-party data strategy. First-party data is exactly like it sounds — information collected directly from customers by brands for analyzation to personalize experiences and drive new customers and sales.
Streamlytics, a privately held company, is a new type of data broker/partner that focuses on working with consumers with an emphasis on small and wide data, initially in the African-American demographic, comprised of almost 47 million people in the United States and one of the largest diasporas in the country. The company’s value is undergirded by patent pending technology that unifies disparate data, an innovation in first-party data.
About Streamlytics
Streamlytics provides ethical, people-powered data from today’s fastest-growing communities across the United States spanning millions of data points. Streamlytics unlocks the power of actual usage data, reflective of how people create data today — across all types of platforms simultaneously, not by rigid panels or unethical tracking.
For more information, visit the company’s website at www.Streamlytics.co.
NOTE TO INVESTORS: The latest news and updates relating to Streamlytics are available in the company’s newsroom at https://ibn.fm/Stream
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