United States, Rockville MD, July 08, 2022 (GLOBE NEWSWIRE) -- As per the latest report published by Fact.MR, a market research and competitive intelligence provider, the global Feminine Hygiene Products market is slated to reach US$ 34.53 Billion in 2022 and witness a CAGR of 4.2% between 2022 and 2032. Fact.MR keeps a tab on immense potential in the market, due to female hygiene being taken seriously all across.
The present scenario is such that quality education is available, thanks to technological advancements. As such, women have gained more awareness regarding their menstrual hygiene. In other words, they have got to know that improper sanitation of the genital areas may result in infections on temporary basis and infertility on permanent basis. There would be nothing to hold Feminine Hygiene Products market in the near future.
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Numerous non-profit organizations as well as players are making relentless efforts for helping women deal with hygiene-related crisis. Along these lines, P&G India, in May 2020, did donate sanitary pads for helping needy women as a part of “P&G Suraksha India” program. The market is expected to reach US$ 52.1 Billion by the year 2032.
Which Factors are expected to Affect Sales Growth of Feminine Hygiene Product Manufacturers?
“Favourable Government Initiatives, Rising Female Hygiene Awareness, and Increasing Number of Working Women Driving Sales of Vaginal Health Products”
For regular vaginal hygiene activities, females are increasingly using disposable sanitary pads and menstruation cups, as well as feminine hygiene washes, feminine hygiene dispensers, feminine hygiene sprays, and feminine hygiene wipes.
Consumer knowledge of menstrual hygiene is growing, as is the number of working women and their income levels. These are some of the primary drivers driving demand for vaginal health products.
Demand for budget-friendly sanitary pads is also increasing rapidly in developing regions.
“Lack of Awareness & Societal Taboos Regarding Female Hygiene May Hinder Feminine Hygiene Products Market Sales Growth”
Product recalls caused by chemicals used in the manufacture of feminine goods might have a negative impact on sales. Disposable female hygiene products are made from a variety of chemical and medical-grade components.
Societal discrimination, gender inequality, and societal taboos regarding menstruation are some of the key obstacles that stymie market growth in various underdeveloped and poor regions of the world.
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Key Segments Covered in the Feminine Hygiene Products Industry Survey
- Feminine Hygiene Products Market by Product :
- Sanitary Napkins/Pads
- Tampons
- Menstrual Cups
- Panty Liners
- Sanitary Napkins/Pads
- Feminine Hygiene Products Market by Distribution Channel :
- Hypermarkets
- Supermarkets
- Convenience Stores
- Department Stores
- Retail Pharmacies
- Online Purchase
- Hypermarkets
- Feminine Hygiene Products Market by Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
- North America
Competitive Landscape
The prominent players are basically emphasizing on development of easy-going and safer hygiene products. Softer material is being used for designing products, so as to keep rashes and allergic reactions at bay.
- Essity AB, in January 2021, did launch a series of absorbent & washable underwear to facilitate menstruation management and bladder leakage.
- Hindustan Unilever Ltd., in March 2020, did announce the plans of acquiring VWash from Glenmark Pharmaceuticals Ltd.
- OrganiCup, in 2020, tabled mini-sized menstrual cups for the teens.
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Key players in the Feminine Hygiene Products Market
- Lil-Lets
- Johnson & Johnson
- Ontex International
- Procter & Gamble
- SCA
- Edgewell Personal Care
- Kimberly-Clark Worldwide, Inc.
Key Takeaways from Feminine Hygiene Products Market Study
- North America holds 22% of the market share.
- China alone accounts for 14% of the overall market share.
- Sanitary napkins/pads account for more than 50% of the market share and the scenario is expected to remain unchanged even going forward.
About the Consumer Goods Division at Fact.MR
Expert analysis, actionable insights, and strategic recommendations of the highly seasoned technology team at Fact.MR helps clients from across the globe with their unique business intelligence needs. With a repertoire of over thousand reports and 1 million-plus data points, the team has analysed the consumer goods across 50+ countries for over a decade. The team provides unmatched end-to-end research and consulting services.
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