Sauvignon Blanc joins Limited Reserve Napa Cabernet, Rosé, Pinot Noir, Cabernet Sauvignon and Chardonnay in Fresh Vine Wine’s Expanding Portfolio of Premium Varietals
Now Available at Retailers Nationwide, Major Online Wine Markets and at www.freshvinewine.com
MINNEAPOLIS, July 19, 2022 (GLOBE NEWSWIRE) -- Fresh Vine Wine, Inc. (NYSE American: VINE), the premier producer of lower carb, lower sugar, and lower calorie premium wines in the United States, today announced the release of its Sauvignon Blanc, the sixth varietal in its expanding line up of premium wines. The newest varietal will be available throughout the U.S. With this launch, over the last 120 days, Fresh Vine Wine has now added nearly 2,770 new Points of Distribution (PODs) for its premium wines as the brand continues to draw critical acclaim.
"Our new Sauvignon Blanc enables us to add to one of the top 5 selling varietals of wine in the U.S. and elegantly complements our growing product line, appealing to the growing market of health-conscious consumers who value premium taste with our Fresh Vine Wine Varietals. As retailers add Sauvignon Blanc to their shelves, we expect to see PODs correspondingly increase,” said Rick Nechio, Interim Chief Executive Officer of Fresh Vine Wine, Inc. “The introduction of our latest varietal represents further progress in leveraging our rapidly expanding footprint aiding acceleration of our growth in the $69 billion wine category.”
“Fresh Vine Wine’s Sauvignon Blanc is available now at retailers nationwide, at the two largest online wine markets, Vivino and wine.com, and on our website at www.freshvinewine.com. Sauvignon Blanc is always a summer-time favorite,” continued Nechio, “So we feel the timing of this release is well-positioned to capitalize on our momentum with a seasonal favorite that will help grow our brand."
Fresh Vine Wine’s Sauvignon Blanc is characterized by its light, golden straw color and aromas of key lime, fresh melon, and California citrus blossoms. It has a juicy palette of white peach, ripe Meyer lemon, and pomelo as well as a luscious, refreshing finish of ruby red grapefruit. Fresh Vine Wine Sauvignon Blanc has just 98 calories, 0.1 gram of sugar, 2.8 carbs and an ABV of 12.5% on average per five-ounce glass.
Fresh Vine Wine's vision is to be the leading wine choice in the emerging "Better For You" category, capitalizing on the trend toward healthier living that is sweeping the food and beverage industry. Fresh Vine Wine's strategy is to accelerate growth by amplifying its marketing, expanding its product offerings, and expanding its team. Fresh Vine Wine will continue to position its core brand lineup as an affordable luxury, between $14.99-$22.99.
Press contact – FreshVineWine@jonesworks.com
IR contact – Joeh@gregoryfca.com
About Fresh Vine Wine, Inc.
Fresh Vine Wine, Inc. (NYSE American: VINE) is a premier producer of lower carb, lower calorie premium wines in the United States, kicking off a 2022 growth plan following its IPO in mid-December 2021. Fresh Vine Wine's brand vision is to lead the emerging natural and accessible premium wine category, as health trends continue to accelerate in the US marketplace. The 2020 US wine market was a $69 billion category. Fresh Vine Wine plans to accelerate growth in 2022 by amplifying its marketing, expanding product offerings, and expanding its team. Fresh Vine Wine positions its core brand lineup as an affordable luxury, retailing between $14.99-$22.99. Fresh Vine Wine's varietals currently include its Cabernet Sauvignon, Chardonnay, Pinot Noir, and Rosé.
Forward-Looking Statements
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