EVANSVILLE, Ind., Sept. 01, 2022 (GLOBE NEWSWIRE) -- Sports brand leader Escalade Sports announced Thursday that Fōwling™ is partnering with Indiana University Athletics to sponsor four on-field halftime challenges at home football games against Illinois (9/2), Western Kentucky University (9/17), Michigan (10/8), and Maryland (10/15). Few things are more American than NCAA football, tailgating, and winning free prizes. Fōwling™ — pronounced FOE-ling — is the rowdy mash-up of football, bowling, and horseshoes where players throw a pigskin at their opponent's 10 bowling pins until one player knocks them all down.
The halftime challenge consists of two people battling head-to-head with 30 seconds on the clock. The first contestant to knock down all 10 pins wins a $500 VISA gift card. There's an additional $1,000 on the line if a contestant gets a BONK! Both contestants will go home with a portable Fōwling™ set — so everyone wins.
"Fōwling was born in Indianapolis, IN, in 2001," said Julie Hope, Brand Manager at Fōwling™, "so it's only fitting that it's making a homecoming. We're proud to sponsor IU Athletics Football right in our own backyard."
The folks from Fōwling™ will also be tailgating with fans, offering product demos, giveaways, and special promotions at the Big Ten and Conference USA games. Fans can visit the Fōwling™ booth during these select games for an exclusive offer and giveaway. For those who can't make it to the games or a Fōwling Warehouse, they can upgrade their tailgate and bring home a portable Fōwling™ set for 20% off + Free Shipping. Just head to www.playfowling.com and enter the code FOOTBALL20.
ABOUT ESCALADE SPORTS
Founded in 1922, and headquartered in Evansville, Indiana, Escalade designs, manufactures and sells sporting goods, fitness, and indoor/outdoor recreation equipment. Our mission is to connect family and friends and create lasting memories. Leaders in our respective categories, Escalade's brands include Brunswick Billiards®; STIGA® table tennis; Accudart®; RAVE Sports® water recreation; Victory Tailgate® custom games; Onix® Pickleball; Goalrilla™ basketball; Lifeline® fitness; Woodplay® playsets; and Bear® Archery. Escalade's products are available online and at leading retailers nationwide. For more information about Escalade's many brands, history, financials, and governance please visit www.escaladeinc.com.
CONTACT:
Julie Hope
Brand Manager, Fōwling™
(812) 467-1309
Patrick Griffin
Vice President of Corporate Development & Investor Relations
(812) 467-1358
The sponsorship was secured by LEARFIELD's IU Sports Properties team as the university's athletics multimedia rightsholder.
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