London, Nov. 10, 2022 (GLOBE NEWSWIRE) -- Exploding growth of veganism coupled with the thriving gluten-free trend primarily drive oat milk sales worldwide. Rising consumer awareness regarding celiac disease, and lactose intolerance that have been pushing penetration of dairy-free, and vegan categories over the recent past. This will create strong tailwinds for dairy-free milk alternatives like oat milk in long run. Between 2021 and 2026, global oat milk market revenue is all set for more than 1.7x expansion as indicated by a newly released report of Fairfield Market Research. The report anticipates the market to reach the revenue of over US$2.6 Bn by the end of forecast period. It is more likely that milk alternatives like oat milk will penetrate both the commercial, and household sectors deeper. With more consumers worldwide saying yes to trend waves such as gluten-free, plant-based, dairy-free, and vegan, oat milk market is expected to observe an impressive growth outlook over the period of assessment.
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Key Research Insights
- In 2021, oat milk market valuation was around US$1.5 Bn and is likely to see nearly 11.5% growth toward 2026 end
- Flavoured oat milk varieties remain dominant in sales, accounting for over 50% market share
- Supermarkets and hypermarkets remain at the forefront of generating sales through oat milk sales with over 40% market share
Insights into Segmental Insights
Nature-wise analysis of oat milk market shows that among the conventional, and organic oat milk variants, the former currently leads global market owing to wider availability on the markets. However, although the organic oat milk variant is currently in its infancy and accounts for just a third of the overall market valuation, it is more likely to experience a solid boost in demand as more consumers grow conscious about organic product consumption. In terms of the market analysis by the type of packaging, cartons surge ahead of bottles, resonating the consumer preferences evolving around convenience. Based on the sales channel analysis, oat milk market will continue to benefit the most significantly from hypermarkets, and supermarkets. Deepening penetration of vegan categories across retail is however expected to elevate the market attractiveness of specialty stores, as well as departmental stores. Online sales of oat milk remain crucial to the market build-up, says the report.
Key Report Highlights
- Oat milk has been rapidly carving out a niche for itself as an animal milk substitute on account of its versatile nutrition profile – rich in protein, essential fat, and carbohydrate
- The rise of café culture, and growing including of vegan milk alternatives on the menus will significantly contribute toward the progress of oat milk market
- Cartons will remain the most preferred packaging format among both the brands, and consumers attributing to high the convenience quotient
Insights into Regional Analysis
Europe, the spearheading region in global oat milk market space, has set the widely popular consumer trend of daily oat milk consumption. This trend further thrives on the back of growing need for revisiting routine diets to complement an increasing number of cases of lactose intolerance. Europe captured more than 37% market share in 2021 and will account for a collective share of more than 68% with North America through 2026. The former is poised for a strong CAGR of over 11%. Sales are likely to be buoyant across the developed western markets because of the widespread availability of specialty F&B categories, i.e., dairy-free, gluten-free, vegan, and plant-based. North America’s oat milk market is projected to leverage flourishing packaged food sector, and soaring consumer proclivity for on-the-go items. On the other hand, Asia Pacific has been foreseen to emerge as the most lucrative regional market for oat milk sales that would possibly exhibit 12.8% growth through 2026 end.
Oat Milk Market Players
SunOpta Inc, Oatly AB, Danone SA, Otis Oat M!lk, WhiteWave Services, Sanitarium Health & Wellbeing, Inc. (Silk), Pureharvest, Califia Farms, LLC, HP HOOD LLC (Planet Oat), Vitasoy International Holdings Limited
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REPORT SCOPE
| Report Attributes | Details | |
| Base Year | 2020 | |
| Forecast Year | 2021 – 2026 | |
| Market Size in 2021 | US$1.5 Bn | |
| Estimated Market Size in 2026 | US$2.6 Bn | |
| CAGR | 11.5% | |
| Key Players | SunOpta Inc, Oatly AB, Danone SA, Otis Oat M!lk, WhiteWave Services, Sanitarium Health & Wellbeing, Inc. (Silk), Pureharvest, Califia Farms, LLC, HP HOOD LLC (Planet Oat), Vitasoy International Holdings Limited | |
Market Segmentation
Flavour Coverage
- Plain
- Flavoured
- Chocolate
- Vanilla
- Others
Nature Coverage
- Organic
- Conventional
Packaging Coverage
- Carton
- Bottle
Sales Channel Coverage
- Supermarket/ Hypermarket
- Departmental Stores
- Online
- Specialty Stores
Geographical Coverage
- North America
- Europe
- Latin America
- Middle East & Africa
Leading Companies
- Oatly AB
- Happy Planet Foods
- Campbell Soup Company
- Califia Farms, LLC
- RISE Brewing Co.
- HP Hood LLC
- Danone
- Elmhurst Milked Direct LLC
- Sanitarium
- Arla Foods amba
Report Inclusions
- Market Estimates and Forecast
- Market Dynamics
- Industry Trends
- Competition Landscape
- Nature-wise Analysis
- Flavour-wise Analysis
- Packaging-wise Analysis
- Sales Channel-wise Analysis
- Region-wise Analysis
- Country-wise Analysis
- Key Trends Analysis
- COVID-19 Impact Analysis
About Us
Fairfield Market Research is a UK-based market research provider. Fairfield offers a wide spectrum of services, ranging from customized reports to consulting solutions. With a strong European footprint, Fairfield operates globally and helps businesses navigate through business cycles, with quick responses and multi-pronged approaches. The company values an eye for insightful take on global matters, ably backed by a team of exceptionally experienced researchers. With a strong repository of syndicated market research reports that are continuously published & updated to ensure the ever-changing needs of customers are met with absolute promptness.
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