Newark, Nov. 14, 2022 (GLOBE NEWSWIRE) -- As per the report published by The Brainy Insights, the global PayTV market is expected to grow from USD 184.09 billion in 2022 to USD 209.01 billion by 2030, at a CAGR of 1.60% during the forecast period 2022-2030.
Pay TV service providers have the advantage of being able to grow in-home access to live TV programming without including any extra charges. For instance, Cablevision and Time Warner permit subscribers to consider Viacom content on a mobile device within the home access at no further cost. The OTT (Over the top) providers must bargain the new contracts for multiscreen live TV with a less subscriber base of customers who are spending a low or no monthly subscription fee. Similarly, the Pay TV providers set a base of premium subscribers, giving them huge negotiating power. For instance, Eric Kessler, HBO co-president, was at the Cable Show in Boston. Speaking on a panel, Eric said HBO GO will not be available as an OTT (Over the top) service. HBO aids the most by performing with the Pay TV providers as they deliver access to the biggest possible audience and are funded by promotional support.
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Competitive Strategy
To enhance their market position in the global PayTV market, the key players are now focusing on adopting the strategies such as product innovations, mergers & acquisitions, recent developments, joint ventures, collaborations, and partnerships.
Pay TV providers are recognizing the market trend and responding by searching for ways to expand their offerings and develop revenue from non-subscribers, like through ad-supported OTT services or by offering pay-per-use content on mobile devices.
Market Growth & Trends
Pay TV service providers’ current customer base delivers an attractive bunch of packages, allowing customer uptake of more increased value packages, ultimately producing an increased brand loyalty, which also presents an incentive to content providers, who see an opportunity to grow advertising revenues by providing content providers with the capability to sell access to vast audiences across multiple screens. For example, AT&T U-verse delivers bundled subscriptions, including home and mobile TV services. OTT (over-the-top) provider services are often standalone entities, which means a customer’s decision to resume every month or not is based exclusively on satisfaction and attachment to one service. Pay TV service providers must work with the opportunity to set a dominant position by adding live TV to their multiscreen offerings. They must also raise obstacles to competition by creating service bundles that over-the-top (OTT) providers can’t compare.
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Key Findings
• In 2022, the satellite TV segment dominated the market with the largest market share of 34.2% and market revenue of 62.95 billion.
The blockchain type segment is divided into Satellite TV, Cable TV, and IPTV. In 2022, the satellite TV segment dominated the market with the largest market share of 34.2% and market revenue of 62.95 billion. The rising demand for users to access the latest bonus features, networks, and modern channels encourage the service providers to diversify their service offerings. The recent trend of undergoing live broadcasts of programs like sporting events and news strongly supports satellite TV adoption. Similarly, the growing need amongst users to experience better-quality viewing experiences like Ultra HD (UHD) and 4K picture quality and the power of satellite TV service providers to offer these services without bandwidth restrictions is additionally boosting the segment's growth.
• In 2022, the residential segment dominated the market with the largest market share of 55.2% and market revenue of 101.6 billion.
The application segment is divided into commercial and residential. In 2022, the residential segment dominated the market with the largest market share of 55.2% and market revenue of 101.6 billion. Residential segment held a significant revenue share in the global Pay TV market due to the expansion in the popularity of payTV in growing countries.
Regional Segment Analysis of the PayTV Market
• North America (U.S., Canada, Mexico)
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and Rest of South America)
• The Middle East and Africa (UAE, South Africa, Rest of MEA)
Among all regions, the North American region emerged as the largest market for the global PayTV market, with a market share of around 37.58% and 69.18 billion of the market revenue in 2022. In North America, the region is noticing a drop in pay TV demand due to the expansion of OTT platforms and internet-based entertainment. Regardless, the increasing focus on adopting the (IBB) Integrated Broadband-Broadcast system among the payTV service providers is expected to push the development of the North American pay TV market in the projection time.
Key players operating in the global PayTV Market are:
• DirecTV
• Foxtel
• Rostelecom
• Charter Communications (Spectrum)
• Tata Sky
• Dish TV India Limited
• Xfinity (Comcast Corporation)
• DISH Network Corporation
• Comcast corporation
• Airtel Digital TV
This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global PayTV market based on the below-mentioned segments:
Global PayTv Market by Blockchain Type:
• Satellite TV
• Cable TV
• IPTV
Global PayTv Market by Application:
• Commercial
• Residential
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About the report:
The global PayTV market is analyzed based on value (USD Billion). All the segments have been analyzed on a worldwide, regional, and country basis. The study includes the analysis of more than 30 countries for each part. The report offers an in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining critical insight into the market. The study includes porter's five forces model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.
About The Brainy Insights:
The Brainy Insights is a market research company, aimed at providing actionable insights through data analytics to companies to improve their business acumen. We have a robust forecasting and estimation model to meet the clients' objectives of high-quality output within a short span of time. We provide both customized (clients' specific) and syndicate reports. Our repository of syndicate reports is diverse across all the categories and sub-categories across domains. Our customized solutions are tailored to meet the clients' requirement whether they are looking to expand or planning to launch a new product in the global market.
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