Dublin, Dec. 19, 2022 (GLOBE NEWSWIRE) -- The "Automotive Software Providers and Business Models Research Report, 2022" report has been added to ResearchAndMarkets.com's offering.
Basic software layer: In the trend for modularization, standardization and platformization, suppliers and OEMs build closer relationships and more flexible cooperation models.
In service-oriented architecture (SOA), automotive basic software is an embedded software platform used to enable decoupling of software and hardware for automotive systems, and providing software and hardware support for automotive system services. It is the key to realization of vehicle intelligence.
In addition to chip and hardware, basic software is the most basic underlying capability in the entire industry chain. Major suppliers double down on development and innovation of automotive basic software products such as operating system and middleware.
As well as large foreign providers such as Vector, ETAS and EB, quite a few local software providers in China like Neusoft Reach, ThunderSoft, Jingwei Hirain, and iSoft Infrastructure Software under China Electronics Technology Group Corporation are also working to deploy automotive basic software products, especially middleware products, most of which are AUTOSAR standard-compliant products, and hybrid platform software solutions based on CP and AP architectures.
To meet the market demand in the trend for SDVs, iSoft Infrastructure Software provides AUTOSAR CP+AP integrated solution for the two scenarios, security domain and high-performance computing domain, and combines it with iSoft Cloud System to enable landing of intelligent connectivity.
This solution is applicable to intelligent cockpit domain, vehicle control system domain and ADAS/AD domain. By standardizing the interfaces and architectures of different operating systems, underlying hardware, protocol software, etc., it enables service-oriented architecture. Meanwhile, for intelligent cockpit and ADAS/AD domains, iSoft Infrastructure Software is developing corresponding operating system kernels for a comprehensive layout of automotive basic software platform.
As concerns business model, iSoft Infrastructure Software positions itself as a Tier 2 supplier that adopts a model similar to VECTOR and concentrates on developing and applying basic software and tool chains. The `neutral` position allows the company to focus more on the R&D and application of vehicle basic software technology.
Application software layer: To answer differentiated and individualized needs, conventional suppliers transform the development model from turnkey solution into bilateral in-depth cooperation.
Based on SOA (service-oriented architecture), the business model of SaaS (Software as a Service) is introduced. On the one hand, it provides users with an immersive entertainment space to meet their needs for emotional, personalized scenes and multimodal interaction. On the other hand, it offers self-development space to OEMs, creating infinite possibilities.
First of all, before mass production, automotive software revenue largely comes from non-recurring engineering project development fee and software license fee. Non-recurring engineering project development fee is that charged during development process from the special software design and custom development according to requirements of Tier 1 suppliers or OEMs to the final delivery of development results to customers. Software license fee is charged for the use of software products (systems or development tools) developed by software companies.
After mass production, the software charging model will turn into `royalty fees`, `technical service fees` and FOTA-based software upgrade fees. Wherein, the royalty fees are the single vehicle copyright fees charged according to the number of functional module IPs used by customers, and the shipments.
For automotive software companies, they can also charge fees sustainably just like infrastructure services such as water and electricity. One example is the SaaS model.
In the case of acoustic software OEM market, conventional automakers often choose products and toning services of acoustic components suppliers or electro-acoustic brands, while intelligent vehicle manufacturers tend to purchase products and services from acoustic components suppliers for the purpose of cost control, rapid iteration and standardized modular production, that is, a model that leaves automakers using their own or third-party toning modes for overall audio debugging
For example, in February 2022, Harman announced Software-Enabled Branded Audio, an on-demand software platform that offers consumers a user-friendly, affordable way to upgrade existing unbranded car audio experience with no additional hardware required.
Vehicle-cloud platform layer: Under the new-generation infrastructures, enable the innovative model of vehicle-cloud co-construction and coordination.
As underlying infrastructures get improved, new-generation vehicle E/E architectures evolve, SOA-based design concept becomes widespread, cloud infrastructures are far more perfect, and cloud computing power becomes stronger, cloud computing has become a crucial productivity in the automotive industry. The vehicle-cloud integrated data drive will play a key role in the competition in the automotive industry.
Vehicle cloud is a digital ecosystem platform for automakers to empower vehicle mobility and related intelligent services. Its service forms are divided into three types: IaaS, PaaS and SaaS. The IaaS layer is responsible for providing infrastructures related to computing, storage, network, CDN, security, disaster recovery and so forth in design, production and supply chain links; vehicle cloud services in the PaaS layer cover cloud platform architecture needed by after-sale links (such as call center, OTA, autonomous driving and telematics) and production design links (including analog, simulation, etc.); the SaaS layer involves sales and consumption of various function applications paid according to service time or amount of infrastructure.
At present, vehicle cloud service providers mainly include: public cloud providers that offer IaaS and Paas layers, such as Baidu Cloud, Tencent Cloud and Alibaba Cloud; those that cooperates with cloud platform service providers and provides SaaS services, including telematics service providers like PATEO and FutureMove Automotive. The former ones charge according to goods and services provided; the latter charge for services.
Cloud will be an effective supplement to vehicle, so specialized cloud solutions and digital platform tools will be gradually introduced. The complete layout of vehicle and cloud products will empower `vehicle-cloud integration` in the automotive industry. Whether from cost reduction and efficiency improvement or safety and reliability, OEMs will fail to meet the needs just by independent construction. They will be bound to forge closer partnerships with cloud service providers to open up new scene maps together and thus realize co-construction and enabling, a two-way process in which OEMs and cloud service providers walk and grow in the same pace in achieving development goals.
Neusoft Reach's vehicle-cloud integrated platform is a self-developed intelligent software product for next-generation new E/E architectures. It is mainly composed of a vehicle-cloud integrated tool platform, a vehicle-cloud integrated core computing platform, and a vehicle-cloud integrated software ecosystem service platform, fully covering SOA-based design and development environment and runtime environment. The connection of in-vehicle capabilities and the reintegration of cloud big data and ecosystem service capabilities will quickly enable massive intelligent scene applications with a high degree of vehicle-cloud cooperation.
Neusoft Reach's vehicle-cloud integrated product builds vehicle-cloud integrated intelligent vehicle digital bases based on the SOA design idea, and provides OEMs with full-stack SDV products and services, thereby improving brand value in the aspects of `uniqueness`, `added value`, and `evolvability`.
Key Topics Covered:
1 Analysis of Automotive Software Business Model
1.1 Overview of Intelligent Vehicle Software Industry Chain
1.2 Summary of Business Models of Intelligent Vehicle Software Related Suppliers
1.3 Development Trend of Smart Vehicle Software Business Model
2 Analysis of Automotive Basic Software Layer Suppliers and Business Models
2.1 Development Status and Trend of Basic Software Business Model
2.2 Intelligent Vehicle Operating System
2.3 Hypervisor Virtual Machine Management System
2.4 Middleware
2.5 AutoSAR
3 Automotive Application Software Layer Suppliers and Business Models
3.1 Status Quo and Trend
3.2 Smart Cockpit Software System
3.3 HMI software
3.4 Voice Interaction
3.5 HUD Software
3.6 Autonomous Driving Software System
3.7 HD Map
3.8 Parking Software
3.9 DMS Software
3.10 Acoustic Software
3.11 Simulation Software
4 Automotive Cloud Platform Layer Supplier and Business Model Analysis
4.1 Status Quo and Trends of Business Models of Cloud Platform Layer-related Software
4.2 Cloud as a Service Platform
4.3 OTA
4.4 Vehicles to Everything Safety Solutions
5 Research on Business Model of Typical Automotive Software Suppliers
5.1 Neusoft Intelligent Vehicle Connection
5.2 i-Soft
5.3 ThunderSoft
5.4 Jingwei HiRain
5.5 Kotei
5.6 E-Planet
5.7 Megatronix Technology
For more information about this report visit https://www.researchandmarkets.com/r/5vcrnb
