Dublin, Jan. 23, 2023 (GLOBE NEWSWIRE) -- The "Gift Card and Incentive Cards Market Intelligence - Annual Subscription for 40 Countries (Market Size and Forecast (2011-2020), Targeting Strategies, Analysis of Business and Consumer Trends, Consumer Attitude & Behaviour, and Market Innovation)" newsletter has been added to ResearchAndMarkets.com's offering.
The author provides detailed analysis in gift and incentive card segments, covering innovation and strategies adopted to gain market share across 40 key countries. The country specific reports focus on offering key opportunities and risks with over 50 KPIs.
What you will get in this annual subscription?
- 40 country reports with data in Excel spreadsheets (20 insight reports and 20 databooks), updated every six months
- Four quarterly roundups covering innovation across global markets
Summary
Each country report provides a detailed analysis of gift and incentive cards markets along with overall market dynamics and consumer behaviour.
- Gift cards: Drawing from proprietary survey results, each country report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate), gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
- Incentive cards: Each country report provides detailed market dynamics of corporate incentive cards, broadly segmented in two categories - consumer incentive card and employee / partner incentive card. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).
- Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in the prepaid card industry.
- Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs - number of cards in circulation, number of transactions, load value, and value of transactions.
- Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with a risk assessment through proprietary Prepaid Cards Industry Risk Index (PCIRI).
- Consumer attitude and behaviour: Drawing from proprietary survey results, each country report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories - travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.
- Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.
- Innovation and market strategies: Explores prepaid card strategies, including innovations across categories, competitive positioning, and new product launches.
Scope
- Market data and insights: It details market opportunities across 30 market segments in prepaid cards for the period 2011-2020 and identifies potential risks. Market estimates and forecasts assess overall prepaid card industry on four essential KPIs - number of cards in circulation, number of transactions, load value, and value of transactions.
- Prepaid segments by card function: Closed loop and open loop segments
- Consumer segments: Retail, corporate, and public sector
- Consumer spend segments: Age, income, gender
- Retail spend categories: Food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, gas station, restaurants & bars, toys, kids & babies, media and entertainment, services
- Prepaid card categories: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid card categories.
- Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, small scale business, mid-size business, and enterprise business). Also, breaks down the market size by consumer behavior, covering gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
- Consumer incentive card: Market size and forecast at category level, by functional attribute (open loop and closed loop), and by consumer segments (small scale business, mid-size business, and enterprise business).
- Employee/partner incentive card: Market size and forecast at category level, by functional attribute (open loop and closed loop), and by consumer segments (small scale business, mid-size business, and enterprise business).
Reasons to buy
- In-depth understanding of prepaid gift card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2011-2020) for gift cards, incentive cards, and overall prepaid card industry.
- Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends, drivers and risks in prepaid cards industry.
- Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards.
- Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through proprietary Prepaid Cards Industry Attractiveness and Risk Index.
- Explore innovation and competitive strategy: Understand the competitive landscape, major players, and prepaid card market innovation.
Key Topics Covered:
1 About this Report
2 Prepaid Card Strategy and Product Innovation
2.1 Analysis of Key Emerging Trends and Drivers
2.2 Strategy and Product Innovation
2.3 Market Opportunities across Key Prepaid Card Segments
3 Prepaid Card Industry Market Attractiveness
3.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.1 Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
3.1.2 Prepaid Card - Transaction Value Trend Analysis, 2011-2020
3.1.3 Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
3.1.4 Prepaid Card - Number of Card Trend Analysis, 2011-2020
3.2 Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop, 2011-2020
3.3 Prepaid Card Market Share Analysis by Consumer Segments
3.4 Benchmarking Open Loop with Key Global Markets
3.4.1 Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
3.4.2 Prepaid Card Market Opportunity - Global Benchmarking in Value Terms, 2011-2020
3.4.3 Global Prepaid Card Risk Index
3.5 Prepaid Card Fraud Statistics
4 Open Loop Prepaid Card Future Growth Dynamics, 2011 - 2020
4.1 Trend Analysis by Key Performance Indicators
4.1.1 Open Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
4.1.2 Open Loop Prepaid Card - Transaction Value Trend Analysis, 2011-2020
4.1.3 Open Loop Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
4.1.4 Open Loop Prepaid Card - Number of Card Trend Analysis, 2011-2020
4.2 Market Share Analysis by Open Loop Prepaid Card Categories
5 Closed Loop Prepaid Card Future Growth Dynamics, 2011 - 2020
5.1 Trend Analysis by Key Performance Indicators
5.1.1 Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
5.1.2 Closed Loop Prepaid Card - Transaction Value Trend Analysis, 2011-2020
5.1.3 Closed Loop Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
5.1.4 Closed Loop Prepaid Card - Number of Card Trend Analysis, 2011-2020
5.2 Market Share Analysis by Closed Loop Prepaid Card Categories
6 Gift Card Market Size and Forecast, 2011-2020
6.1 Gift Card - Transaction Value Trend Analysis, 2011-2020
6.2 Gift Card Market Size and Forecast by Functional Attribute
6.2.1 Open Loop Gift Card - Transaction Value Trend Analysis, 2011-2020
6.2.2 Closed Loop Gift Card - Transaction Value Trend Analysis, 2011-2020
6.3 Gift Card Market Size and Forecast by Consumer Segments
6.3.1 Gift Card Market Size Trend Analysis by Retail Consumer Segment
6.3.2 Gift Card Market Size Trend Analysis by Corporate Consumer Segment
6.4 Gift Card Market Share Analysis by Retail Categories
6.5 Gift Card Market Share Analysis by Gifting Occasion
6.6 Gift Card Market Share Analysis by Card Type
6.7 Gift Card Market Share Analysis by Purchase Location
7 Consumer Incentive Prepaid Card Market Size and Forecast, 2011-2020
7.1 Consumer Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
7.2 Consumer Incentive Prepaid Card Market Size and Forecast by Functional Attribute
7.2.1 Open Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
7.2.2 Closed Loop Consumer Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
7.3 Consumer Incentive Prepaid Card Market Size and Forecast by Consumer Segments, 2011-2020
7.3.1 Consumer Incentive Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2011-2020
7.3.2 Consumer Incentive Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2011-2020
7.3.3 Consumer Incentive Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2011-2020
8 Employee/Partner Incentive Prepaid Card Market Size and Forecast, 2011-2020
8.1 Employee/Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
8.2 Employee/Partner Incentive Prepaid Card Market Size and Forecast by Functional Attribute
8.2.1 Open Loop Employee/Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
8.2.2 Closed Loop Employee/Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
8.3 Employee/Partner Incentive Prepaid Card Market Size and Forecast by Consumer Segments, 2011-2020
8.3.1 Employee/Partner Incentive Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2011-2020
8.3.2 Employee/Partner Incentive Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2011-2020
8.3.3 Employee/Partner Incentive Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2011-2020
9 Further Reading
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