Minneapolis, MN, March 06, 2023 (GLOBE NEWSWIRE) -- The frozen pizza market is a rapidly growing industry with a diverse range of products and brands. This market is driven by factors such as convenience, affordability, and a growing demand for healthier and organic options. In this article, we explore the trends and key players in the frozen pizza market, as well as the challenges and opportunities facing this industry.
According to Zion Market Research has published a new research report titled “Frozen Pizza Market By Category (Conventional And Gluten-Free), By Crust Type (Pan, Thin Crust, Stuffed Crust, And Others), By Size (Large, Medium, And Regular), By Distribution Channels (Supermarkets, Hypermarkets, Convenience Stores, Specialty Stores, And Non-Store-Based), By End-Users (Young Generation Consumers, Working-Class Population, And Old Generation Consumers), And By Region - Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030” in its research database.
“According to the latest research study, the demand of global Frozen Pizza Market size & share in terms of revenue was valued at USD 23.56 Billion in 2022 and it is expected to surpass around USD 28.67 Billion mark by 2030, growing at a compound annual growth rate (CAGR) of approximately 5.5% during the forecast period 2023 to 2030.”
What is Frozen Pizza? How big is the Frozen Pizza Industry?
Frozen Pizza Report Coverage & Overview:
There are two types of pizzas available on the market namely frozen pizza and fresh pizza. Frozen pizza is a half-baked pizza that is produced essentially with yeasted flatbread dough and can be kept or stored for a longer period of time compared to fresh pizza for later consumption. Frozen pizza is topped with various essential ingredients including tomato sauce, and different types of cheeses. Various kinds of meats like pork, chicken, ham, lamb, and vegetables like capsicum, olives, broccoli, etc., and fruits like pineapple can also be added to the pizza depending on the preference of the customers.
Once they are prepared, frozen pizzas are typically preserved at much lower temperatures between 0- and 30 degrees Fahrenheit so as to contain and hold their nutritional taste and value for later consumption. The major advantages of frozen pizza are that they are considerably economical, has a longer shelf life, and reduces overall food wastage.
The demand for the global frozen pizza market is expected to surge exponentially due to an increase in urbanization, surge in demand for convenience food products, rise in disposable income, change in lifestyle, and rise in the standard of living among people across the globe. Besides, the increase in the working-class population and the prevalence of busy and hectic schedules of people has led more and more people to increasingly incline towards ready-to-eat and easy-to-cook food options.
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Global Frozen Pizza Market: Growth Factors
In addition, an increase in health awareness among people has resulted in the introduction of dairy-free and gluten-free variants, along with the launches of creative and tasty toppings, vegan options, and organic ingredients. On the contrary, an increase in the popularity of pizza as an iconic dish and its global acceptance among people of all ethnicity and ages across the globe is gaining massive prominence. These factors are expected to drive the growth of the frozen pizza industry during the forecast period.
Furthermore, an increase in the prevalence of research and development activities in the cold storage industry for effective storage and supply of various products to minimize food wastage and a surge in the number of quick-serving restaurants (QSRs) and retail outlets across the globe create ample opportunities for the growth of the market during the forecast period. However, the lack of proper freezing equipment in rural or underdeveloped areas and the growing preference for freshly baked pizzas restrict the growth of the market to an extent.
In addition, the growing popularity of house parties among college grads and millennials drives the growth of the segment. Furthermore, rising sales of medium frozen pizzas in the retail food services sector along with expanding culture of clubs and pubs further drive the demand for a medium-sized product that in turn drives the growth of the segment during the forecast period.
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The frozen pizza market has seen steady growth in recent years, with several factors contributing to its success. Here are some growth facts and factors about the frozen pizza market:
Increasing Demand: The demand for frozen pizza is rising due to the convenience it offers, as consumers can quickly and easily prepare a meal at home without having to spend time on cooking.
Broader Consumer Base: The frozen pizza market has expanded beyond its traditional consumer base of college students and young adults to include families with children and older adults, who are also seeking quick and easy meal solutions.
Technological Advancements: The quality of frozen pizza has improved due to technological advancements in manufacturing, packaging, and distribution. This has resulted in a product that is more appealing to consumers.
Diverse Offerings: Frozen pizza manufacturers have expanded their product lines to include a variety of toppings, crusts, and dietary preferences, such as gluten-free and vegetarian options, to cater to a wider range of consumers.
Affordable Price: Frozen pizza is an affordable option for consumers, particularly during economic downturns, when people are more conscious of their spending.
Rising Health Consciousness: Consumers are increasingly concerned about their health, leading to a rise in demand for healthier options in the frozen pizza market, such as pizzas made with whole grain crusts and natural ingredients.
Growing E-Commerce: The growth of e-commerce has made it easier for consumers to purchase frozen pizzas online, leading to increased sales and growth in the market.
Overall, the frozen pizza market is expected to continue its growth trajectory, driven by a combination of convenience, affordability, and the availability of diverse options.
Report Scope
| Report Attribute | Details |
| Market Size in 2022 | USD 23.56 Billion |
| Projected Market Size in 2030 | USD 28.67 Billion |
| CAGR Growth Rate | 5.5% CAGR |
| Base Year | 2022 |
| Forecast Years | 2023-2030 |
| Key Market Players | Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. Kg., Conagra Brands Inc., Daiya Foods, Palermo Villa, Brazi Bites Nestle S. A., One Plant Pizza, Pinnacle Food Inc., Amy’s Kitchen Inc., Kraft Foods Group, Allens, Inc., Hansen Foods, LLC (Private Label), McCain Foods Ltd., Atkins Nutritionals, Inc., Bellisio Foods Inc., Schwan Food Co., and California Pizza Kitchen. |
| Key Segment | By Category, By Crust Type, By Size, By Distribution Channels, By End-use, and By Region |
| Major Regions Covered | North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa |
| Purchase Options | Request customized purchase options to meet your research needs. Explore purchase options |
Frozen Pizza Market: Segmentation Analysis
Based on crust type, the market is bifurcated into pan crust, thin crust, stuffed crust, and others. The thin crust segment held the largest market share in 2022 and is further expected to occupy a dominant status and simultaneously grow exponentially at a rapid CAGR during the forecast period. The reason behind the growth of this segment is that thin-crust pizzas have significantly lesser calories than traditionally stuffed or pan-crust pizzas. Besides, more people tend to prefer crispy, thin pizzas for a better taste of the dough. Thus, a rise in health consciousness and awareness among people and a change in lifestyle and preference among people drive the growth of the segment during the forecast period.
The category is classified as conventional and gluten-free.
Based on distribution channels, the frozen pizza industry is divided into hypermarkets, convenience stores, specialty stores, supermarkets, and non-store-based.
The end-users are the working-class population, young-generation consumers, and old-generation consumers.
Based on size, the market is bifurcated into large, medium, and regular. The medium frozen pizza segment held an approving market share in 2022 and is further predicted to cite the fastest CAGR during the forecast period. The major reason for the growth of this segment is the rapid inclination of medium frozen pizza among the working-class population across the globe as they tend to switch to ready-to-eat or easy-to-cook food to cope with their busy and hectic schedules.
The global Frozen Pizza market is segmented as follows:
By Category
- Conventional
- Gluten-free
By Crust Type
- Pan
- Thin Crust
- Stuffed Crust
- Others
By Size
- Large
- Medium
- Regular
By Distribution Channels
- Hypermarkets
- Supermarkets
- Convenience Stores
- Specialty Stores
- Non-Store Based
By End-use
- Young Generation Consumers
- Old Generation Consumers
- Working Class Population
Browse the full “Frozen Pizza Market, By Category (Conventional and Gluten-free), By Crust Type (Pan, Thin Crust, Stuffed Crust, and Others), By Size (Large, Medium, and Regular), By Distribution Channels (Supermarkets, Hypermarkets, Convenience Stores, Specialty Stores, and Non-Store-based), By End-Users (Young Generation consumers, Working-class Population, and Old Generation consumers), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2023 – 2030.”- Report at https://www.zionmarketresearch.com/report/frozen-pizza-market
Competitive Landscape
Some of the main competitors dominating the global Frozen Pizza market include -
- Dr. Oetker
- General Mills Inc.
- Freiberger Lebensmittel GmbH & Co. Kg.
- Conagra Brands Inc.
- Daiya Foods
- Palermo Villa
- Brazi Bites Nestle S. A.
- One Plant Pizza
- Pinnacle Food Inc.
- Amy’s Kitchen Inc.
- Kraft Foods Group
- Allens Inc.
- Hansen Foods LLC (Private Label)
- McCain Foods Ltd.
- Atkins Nutritionals Inc.
- Bellisio Foods Inc.
- Schwan Food Co.
- California Pizza Kitchen.
Key Insights from Primary Research:
- According to the analysis shared by our research forecaster, the Frozen Pizza market is likely to expand at a CAGR of around 5.5% during the forecast period (2023-2030).
- In terms of revenue, the Frozen Pizza market size was valued at around US$ 23.56 Billion in 2022 and is projected to reach US$ 28.67 Billion by 2030.
- Based on crust type, the market is bifurcated into pan crust, thin crust, stuffed crust, and others 2022
- Based on size The medium frozen pizza segment held an approving market share in 2022
- On the basis of geography, the North American region held the largest market share in 2022
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Key questions answered in this report:
- What is the market size and growth rate forecast for Frozen Pizza industry?
- What are the main driving factors propelling the Frozen Pizza Market forward?
- What are the leading companies in the Frozen Pizza Industry?
- What segments does the Frozen Pizza Market cover?
- How can I receive a free copy of the Frozen Pizza Market sample report and company profiles?
Key Offerings:
- Market Size & Forecast by Revenue | 2023−2030
- Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities
- Market Segmentation – A detailed analysis By Category, By Crust Type, By Size, By Distribution Channels, By End-use, and By Region
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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Regional Analysis:
Based on region, the North American region held the largest market share in 2022 and is further predicted to grow exponentially at a significant CAGR during the forecast period. The growth of the market in this region is mainly because countries such as the U.S. and Canada in this region are among the largest consumers of frozen products. This is also due to the presence of innovative and effective freezing technologies in this region that are capable of preserving food and keeping it fresh, further prolonging the shelf life of the products. Besides, the working population of North America is increasingly reliant on ready-to-eat and fast foods which result in increased demand for frozen pizza in the region. In addition, a rise in the standard of living and rapid changes in the lifestyle of people living further drives the growth of the market in this region.
By Region
- North America
- U.S.
- Canada
- Rest of North America
- Europe
- France
- UK
- Spain
- Germany
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
Recent Developments
- In September 2022, Dr. Oetker Poland, a dominant multinational FMCG company, announced that they have collaborated with Violife, an innovative vegan cheese company, in order to launch a plant-based pizza. The indigenous plant-based pizza from Dr. Oetker will contain mildly spicy tomato sauce, mushrooms, green pepper, tomatoes, and the signature cheddar flavor cheese from Violife.
- In November 2021, HyFun Foods, a dominant producer and exporter of frozen snacks in India, announced the launch of its new variants of frozen pizza lines namely Veggie Paradise, Tandoori Paneer, Garden Fresh, and Classic Margherita for QSR. The company claims the baking time of these frozen pizza variants to be between 7-9 minutes and is 100% vegetarian, ideally meeting the QSR menu.
To know an additional revised 2023 list of market players, request a brochure of the report: https://www.zionmarketresearch.com/requestbrochure/frozen-pizza-market
FREQUENTLY ASKED QUESTIONS
- What is Frozen Pizza?
Frozen pizza is flat round-based dough baked with vegetables and meat toppings according to the preference of consumers. The nutritional aspect of the food is exceptional since it is a blend of cheese and vegetables which is rich in proteins. Freezing the food retains its texture, taste, and prolongs its nutritional value and life for a longer time.
- Which key factors will influence frozen pizza market growth over 2023-2030?
Rising urbanization, disposable incomes, and demand for high-quality ingredients are expected to move the business of frozen Pizza forward. The increase in the adoption of western-style diets is also expected to spike the demand for frozen pizza considerably. The rising consumption quotient of ready-to-eat packaged foods across the world boosts the market growth excessively as well.
- What will be the value of the frozen pizza market during 2023 – 2030?
According to the report by Zion Market Research, the global frozen pizza market was worth USD 23.56 billion in 2022 and is expected to reach USD 28.67 billion by 2030.
- What will be the CAGR value of the terrazzo flooring market during 2023-2030?
The global frozen pizza market is expected to grow at a CAGR of 5.5% during the forecast period.
- Which region will contribute notably towards the frozen pizza market value?
North America dominates the market as the largest consumer of frozen food due to its popularity and long shelf life. The working population of North America is highly reliant on fast food which increases the demand for frozen Pizzas in that region.
- What are the major players leveraging frozen pizza growth?
The key players in the global frozen pizza market are Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. Kg., Conagra Brands Inc., Daiya Foods, Palermo Villa, Brazi Bites Nestle S. A., One Plant Pizza, Pinnacle Food Inc., Amy’s Kitchen Inc., Kraft Foods Group, Allens, Inc., Hansen Foods, LLC (Private Label), McCain Foods Ltd., Atkins Nutritionals, Inc., Bellisio Foods Inc., Schwan Food Co., and California Pizza Kitchen.
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