Automotive Head-Up Display Market Size is projected to reach USD 10.57 Billion by 2031, growing at a CAGR of 23.60%: Straits Research

The global automotive head-up display market size was valued at USD 1.57 billion in 2022 and is projected to reach USD 10.57 billion by 2031, with a CAGR of 23.60 % during the forecast period, 2023–2031. North America is focusing on building its automotive sector.

| Source: Straits Research Straits Research

New York, United States, March 07, 2023 (GLOBE NEWSWIRE) -- The Automotive Head-Up Display is a device that displays data such as the navigation route, the vehicle's speed, the direction, the traveled distance, and other features. The technology shows the information on various screens or windshields, which decreases the danger of distraction because the information blinks immediately in the driver's field of vision. The introduction of the Automotive Head-Up Display has allowed automakers to provide remote access to data such as tire pressure, the distance between vehicles, and oil level. In recent years, the rise of effective driving technology has resulted in the emergence of new technology strategies in consumer and commercial vehicle design, as well as an increased emphasis on driver and cargo safety.

The automotive HUD is a windshield and combiner HUD ( HUD). A combiner HUD reflects an image onto a screen for the driver, whereas a windshield HUD projects images directly onto the windshield. In both instances, a virtual image emerges beyond the reflector's surface, allowing the driver to keep their eyes on both the data and the road. The Automotive Head-Up Display is used to superimpose pictures adjacent to the inside mirror of the windshield, allowing drivers to retain their eyes on the road while monitoring information.

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Increase in Awareness about Vehicle and Passenger Safety Acts as a Driver for the Market

Safety has always been the most important thing for people who buy cars. The goal of regulatory agencies all over the world is to make cars safer. The 2018 Global Status Report on Road Safety says that more than 1.35 million people die on the world's roads yearly. By 2030, traffic accidents are expected to be the sixth leading cause of death worldwide. One of the main reasons for these crashes is that people need to pay attention. Frequently, drivers remove their eyes from the road to read the instrument cluster. For this action, his vision must compensate for a reduced distance. Vision must re-adjust to the greater visual distance after reading the instrument cluster. A standard instrument cluster takes 0.5 seconds to read a display and refocus on the road. It is also tiring on the eyes if performed frequently. A head-up display, placed directly in the driver's line of sight, gives vital driving aid information such as speed, navigation, and other data. The output created by the HUD decreases distractions, allowing the driver to focus more on driving. Due to these advantages, vehicle manufacturers are implementing HUD technology. Consequently, safety consciousness is anticipated to boost demand for car head-up displays.

Introduction of Portable Huds at Lower Prices in Low and Middle Car Segment Acts as an Opportunity for the Market

Technological advancements are moving the automotive industry forward. Driver assistance systems and surround-view cameras, once restricted to luxury vehicles, are now standard equipment in several low-cost vehicles. The same thing happens with head-up displays (HUD). For example, the 10-inch HUD in the 2018 Toyota Camry is one of the largest and most effective HUDs used in any vehicle.

Report Scope

Report MetricDetails
Market SizeUSD 10.57 Billion by 2031
CAGR23.60% (2023-2031)
Historical Data2020-2021
Base Year2022
Forecast Period2023-2031
Forecast UnitsValue (USD Billion)
Report CoverageRevenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments CoveredBy Type, By Vehicle Type, By End-User, By Region
Geographies CoveredNorth America, Europe, Asia-Pacific, LAME and Rest of the World
Key Companies Profiled/VendorsNippon Seiki Co. Ltd, Continental AG, Denso Corporation, Hudway Glass, Visteon Corporation, Yazaki Corporation, Robert Bosch GmbH, Panasonic Corporation, Pioneer Corporation, Micro vision Inc., Rockwell Collins, Delphi Automotive PLC, BAE Systems.
Key Market OpportunitiesInnovations in technology are propelling the automotive sector to the next level
Key Market DriversPassenger and vehicle safety has been the primary concern of vehicle buyers

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Regional Analysis

Based on geography, The Global Automotive Head-Up Display Market has been segmented into North America, Europe, Asia Pacific, and LAMEA.

North America is putting a lot of effort into building its auto industry, focusing on safety and security. On the other hand, several U.S. automakers are using recent improvements in heads-up display technology to add safety features to future cars. The U.S. has one of the most advanced auto industries and prefers high-tech, powerful cars.

Europe has a sizeable automotive industry with several vital manufacturers. Several European companies, such as Continental AG, Robert Bosch GmbH, and Delphi Automotive PLC, are at the top of the automotive industry's top. They have had a lot of success exporting their technologically advanced, semi-autonomous, and fully autonomous vehicles. The European Automobile Manufacturers Association (ACEA) says that car companies in 27 European countries run close to 309 assembly and production plants.

Asia-Pacific is expected to grow faster than other regions in the automotive head-up display market. This is because China, Japan, India, and South Korea produce the most cars. According to data from the International Organization of Motor Vehicle Manufacturers (OICA), China made about 27.8 million vehicles in 2018. The U.S., Japan, and India were the three most prominent producers. So, the growing automotive industry is expected to make it easier for people in developing Asia-Pacific countries to get used to head-up displays.

Key Highlights

  • In 2022, the global market for Automotive Head-Up Displays was valued at 1.57 billion US dollars. It is anticipated to reach USD 10.57 billion by 2031, expanding at a CAGR of 23.60 % over the forecast period (2023–2031).
  • The Global Automotive Head-Up Display Market is categorized based on Product type, vehicle type, and end users.
  • Based on Product type, the market is segmented as windshield and combiner.
  • Based on Vehicle type, the market is segmented as follows: luxury vehicles, sports cars, mid-segment cars, and economy cars.
  • Based on End-user, the market is segmented as Original Equipment Manufacturers (OEMs) and Aftermarket.
  • The market has been segmented based on geography: North America, Europe, Asia Pacific, and LAMEA.

Some of the notable players in the global automotive head-up display market are

  • Nippon Seiki Co. Ltd
  • Continental AG
  • Denso Corporation
  • Hudway Glass
  • Visteon Corporation
  • Yazaki Corporation
  • Robert Bosch GmbH
  • Panasonic Corporation
  • Pioneer Corporation
  • Micro vision Inc.
  • Rockwell Collins
  • Delphi Automotive PLC
  • BAE Systems.

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Global Automotive Head-Up Display Market Segmentation

 By Type

  • Combiner
  • Windshield
  • Augmented Reality HUD

By Vehicle Type

  • luxury vehicles
  • sports cars
  • mid-segment cars
  • economy cars

By End-User

  • Original Equipment Manufacturers (OEMs)
  • Aftermarket

By Region

North America

  • US
  • Canada

Latin America

  • Brazil
  • Mexico
  • Others

Europe

  • The U.K.
  • France
  • Germany
  • Poland
  • Russia

Asia Pacific

  • Australia and New Zealand (ANZ)
  • China
  • India
  • ASEAN
  • Rest of Asia Pacific

Middle East and Africa

TABLE OF CONTENT

  1. EXECUTIVE SUMMARY
  2. RESEARCH SCOPE & SEGMENTATION
    1. Research Objectives
    2. Market Definition
    3. Limitations & Assumptions
    4. Market Scope & Segmentation
    5. Currency & Pricing Considered
  3. MARKET OPPORTUNITY ASSESSMENT
    1. Emerging Regions / Countries
    2. Emerging Companies
    3. Emerging Applications / End Use
    4. Investment Landscape
    5. New Business Models / Revenue Streams
    6. TAM
  4. MARKET TRENDS
    1. Drivers
    2. Market Warning Factors
    3. Latest Macro Economic Indicators
    4. Geopolitical Impact
    5. Human Factors
    6. Technology Factors
  5. MARKET ASSESSMENT
    1. Porters Five Forces Analysis
    2. Value Chain Analysis
    3. Raw Material Analysis
    4. Sales And Distribution Channel Analysis
    5. Trade Analysis
    6. Average Pricing Analysis
    7. Case Study Analysis
    8. Patent Analysis
    9. M & A Agreements & Collabration Analysis
    10. Export Import Analysis
    11. Cost Structure Analysis
  6. ESG TRENDS
  7. GLOBAL AUTOMOTIVE HEAD-UP DISPLAY MARKET SIZE ANALYSIS
    1. Global Automotive Head-Up Display Market Introduction
    2.  By Type
      1. Introduction
        1.  Type By Value
      2. Combiner
        1. By Value
      3. Windshield
        1. By Value
      4. Augmented Reality HUD
        1. By Value
    3. By Vehicle Type
      1. Introduction
        1. Vehicle Type By Value
      2. Luxury Vehicles
        1. By Value
      3. Sports Cars
        1. By Value
      4. Mid-Segment Cars
        1. By Value
      5. Economy Cars
        1. By Value
    4. By End-User
      1. Introduction
        1. End-User By Value
      2. Original Equipment Manufacturers (OEMs)
        1. By Value
      3. Aftermarket
        1. By Value
  8. NORTH AMERICA MARKET ANALYSIS
    1. Introduction
    2.  By Type
      1. Introduction
        1.  Type By Value
      2. Combiner
        1. By Value
      3. Windshield
        1. By Value
      4. Augmented Reality HUD
        1. By Value
    3. By Vehicle Type
      1. Introduction
        1. Vehicle Type By Value
      2. Luxury Vehicles
        1. By Value
      3. Sports Cars
        1. By Value
      4. Mid-Segment Cars
        1. By Value
      5. Economy Cars
        1. By Value
    4. By End-User
      1. Introduction
        1. End-User By Value
      2. Original Equipment Manufacturers (OEMs)
        1. By Value
      3. Aftermarket
        1. By Value
    5. U.S.
      1.  By Type
        1. Introduction
          1.  Type By Value
        2. Combiner
          1. By Value
        3. Windshield
          1. By Value
        4. Augmented Reality HUD
          1. By Value
      2. By Vehicle Type
        1. Introduction
          1. Vehicle Type By Value
        2. Luxury Vehicles
          1. By Value
        3. Sports Cars
          1. By Value
        4. Mid-Segment Cars
          1. By Value
        5. Economy Cars
          1. By Value
      3. By End-User
        1. Introduction
          1. End-User By Value
        2. Original Equipment Manufacturers (OEMs)
          1. By Value
        3. Aftermarket
          1. By Value
    6. Canada
  9. EUROPE MARKET ANALYSIS
    1. Introduction
    2.  By Type
      1. Introduction
        1.  Type By Value
      2. Combiner
        1. By Value
      3. Windshield
        1. By Value
      4. Augmented Reality HUD
        1. By Value
    3. By Vehicle Type
      1. Introduction
        1. Vehicle Type By Value
      2. Luxury Vehicles
        1. By Value
      3. Sports Cars
        1. By Value
      4. Mid-Segment Cars
        1. By Value
      5. Economy Cars
        1. By Value
    4. By End-User
      1. Introduction
        1. End-User By Value
      2. Original Equipment Manufacturers (OEMs)
        1. By Value
      3. Aftermarket
        1. By Value
    5. U.K.
      1.  By Type
        1. Introduction
          1.  Type By Value
        2. Combiner
          1. By Value
        3. Windshield
          1. By Value
        4. Augmented Reality HUD
          1. By Value
      2. By Vehicle Type
        1. Introduction
          1. Vehicle Type By Value
        2. Luxury Vehicles
          1. By Value
        3. Sports Cars
          1. By Value
        4. Mid-Segment Cars
          1. By Value
        5. Economy Cars
          1. By Value
      3. By End-User
        1. Introduction
          1. End-User By Value
        2. Original Equipment Manufacturers (OEMs)
          1. By Value
        3. Aftermarket
          1. By Value
    6. Germany
    7. France
    8. Spain
    9. Italy
    10. Russia
    11. Nordic
    12. Benelux
    13. Rest Of Europe
  10. APAC MARKET ANALYSIS
    1. Introduction
    2.  By Type
      1. Introduction
        1.  Type By Value
      2. Combiner
        1. By Value
      3. Windshield
        1. By Value
      4. Augmented Reality HUD
        1. By Value
    3. By Vehicle Type
      1. Introduction
        1. Vehicle Type By Value
      2. Luxury Vehicles
        1. By Value
      3. Sports Cars
        1. By Value
      4. Mid-Segment Cars
        1. By Value
      5. Economy Cars
        1. By Value
    4. By End-User
      1. Introduction
        1. End-User By Value
      2. Original Equipment Manufacturers (OEMs)
        1. By Value
      3. Aftermarket
        1. By Value
    5. China
      1.  By Type
        1. Introduction
          1.  Type By Value
        2. Combiner
          1. By Value
        3. Windshield
          1. By Value
        4. Augmented Reality HUD
          1. By Value
      2. By Vehicle Type
        1. Introduction
          1. Vehicle Type By Value
        2. Luxury Vehicles
          1. By Value
        3. Sports Cars
          1. By Value
        4. Mid-Segment Cars
          1. By Value
        5. Economy Cars
          1. By Value
      3. By End-User
        1. Introduction
          1. End-User By Value
        2. Original Equipment Manufacturers (OEMs)
          1. By Value
        3. Aftermarket
          1. By Value
    6. Korea
    7. Japan
    8. India
    9. Australia
    10. Taiwan
    11. South East Asia
    12. Rest Of Asia-Pacific
  11. MIDDLE EAST AND AFRICA MARKET ANALYSIS
    1. Introduction
    2.  By Type
      1. Introduction
        1.  Type By Value
      2. Combiner
        1. By Value
      3. Windshield
        1. By Value
      4. Augmented Reality HUD
        1. By Value
    3. By Vehicle Type
      1. Introduction
        1. Vehicle Type By Value
      2. Luxury Vehicles
        1. By Value
      3. Sports Cars
        1. By Value
      4. Mid-Segment Cars
        1. By Value
      5. Economy Cars
        1. By Value
    4. By End-User
      1. Introduction
        1. End-User By Value
      2. Original Equipment Manufacturers (OEMs)
        1. By Value
      3. Aftermarket
        1. By Value
    5. UAE
      1.  By Type
        1. Introduction
          1.  Type By Value
        2. Combiner
          1. By Value
        3. Windshield
          1. By Value
        4. Augmented Reality HUD
          1. By Value
      2. By Vehicle Type
        1. Introduction
          1. Vehicle Type By Value
        2. Luxury Vehicles
          1. By Value
        3. Sports Cars
          1. By Value
        4. Mid-Segment Cars
          1. By Value
        5. Economy Cars
          1. By Value
      3. By End-User
        1. Introduction
          1. End-User By Value
        2. Original Equipment Manufacturers (OEMs)
          1. By Value
        3. Aftermarket
          1. By Value
    6. Turkey
    7. Saudi Arabia
    8. South Africa
    9. Egypt
    10. Nigeria
    11. Rest Of MEA
  12. LATAM MARKET ANALYSIS
    1. Introduction
    2.  By Type
      1. Introduction
        1.  Type By Value
      2. Combiner
        1. By Value
      3. Windshield
        1. By Value
      4. Augmented Reality HUD
        1. By Value
    3. By Vehicle Type
      1. Introduction
        1. Vehicle Type By Value
      2. Luxury Vehicles
        1. By Value
      3. Sports Cars
        1. By Value
      4. Mid-Segment Cars
        1. By Value
      5. Economy Cars
        1. By Value
    4. By End-User
      1. Introduction
        1. End-User By Value
      2. Original Equipment Manufacturers (OEMs)
        1. By Value
      3. Aftermarket
        1. By Value
    5. Brazil
      1.  By Type
        1. Introduction
          1.  Type By Value
        2. Combiner
          1. By Value
        3. Windshield
          1. By Value
        4. Augmented Reality HUD
          1. By Value
      2. By Vehicle Type
        1. Introduction
          1. Vehicle Type By Value
        2. Luxury Vehicles
          1. By Value
        3. Sports Cars
          1. By Value
        4. Mid-Segment Cars
          1. By Value
        5. Economy Cars
          1. By Value
      3. By End-User
        1. Introduction
          1. End-User By Value
        2. Original Equipment Manufacturers (OEMs)
          1. By Value
        3. Aftermarket
          1. By Value
    6. Mexico
    7. Argentina
    8. Chile
    9. Colombia
    10. Rest Of LATAM
  13. COMPETITIVE ASSESSMENT
    1. Adoption Matrix
    2. Automotive Head-Up Display Market Share By Manufacturers
    3. Automotive Head-Up Display Market Ranking By Revenue For Manufacturers
    4. Average Price By Manufacturers
    5. Vendor Footprint Analysis
  14. MARKET PLAYERS ASSESSMENT
    1. Nippon Seiki Co. Ltd
      1. Overview
      2. Business Information
      3. Revenue
      4. ASP
      5. Gross Margin
      6. Swot Analysis
      7. Recent Developmments
    2. Continental AG
    3. Denso Corporation
    4. Hudway Glass
    5. Visteon Corporation
    6. Yazaki Corporation
    7. Robert Bosch GmbH
    8. Panasonic Corporation
    9. Pioneer Corporation
    10. Micro Vision Inc.
    11. Rockwell Collins
    12. Delphi Automotive PLC
    13. BAE Systems.
  15. RESEARCH METHODOLOGY
    1. Research Data
      1. Secondary Data
        1. Major Secondary Sources
        2. Key Data From Secondary Sources
      2. Primary Data
        1. Key Data From Primary Sources
        2. Breakdown Of Primaries
      3. Secondary And Primary Research
        1. Key Industry Insights
    2. Market Size Estimation
      1. Bottom-Up Approach
      2. Top-Down Approach
      3. Market Projection
    3. Research Assumptions
      1. Assumptions
    4. Limitations
    5. Risk Assessment
  16. APPENDIX
    1. Discussion Guide
    2. Customization Options
    3. Related Reports
  17. DISCLAIMER

Table of Content @ https://straitsresearch.com/report/automotive-head-up-display-market/toc

Market News

  • In July 2022, Tom Tom announced that Opel's new Astra would have a new version of TomTom's full-stack navigation solution, including over-the-air updates for new and accurate maps, highly convenient linked services, and new map-based advanced driving assistance system (ADAS) safety features. 
  • In July 2022, Foryou Corporation announced that its wholly-owned subsidiary, Huizhou Foryou Multimedia Electronics Co., Ltd. (Foryou Multimedia), had signed a letter of intent with Huawei Technologies Co., Ltd. 
  • In June 2022, Japan Display announced that it would expand its vehicle display business. The corporation will support the enlargement of automobile displays and the improvement of image quality and will prioritize the creation of high-value-added goods with safe driving assistance capabilities. 

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