Dublin, April 07, 2023 (GLOBE NEWSWIRE) -- The "Direct Selling Establishments Global Market Report 2023" report has been added to ResearchAndMarkets.com's offering.
This report provides strategists, marketers and senior management with the critical information they need to assess the market.
The global direct selling establishments market will grow from $688.45 billion in 2022 to $763.85 billion in 2023 at a compound annual growth rate (CAGR) of 11%. The direct selling establishments market is expected to grow to $1,125.52 billion in 2027 at a CAGR of 10.2%.
Major players in the direct selling establishments market are Herbalife, Amway, Mary Kay Inc., Infinitus, Tupperware, Vorwerk, Natura, JoyMain, DXN, and Belcorp.
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The direct selling establishments market includes revenues earned by entities by providing services through one-to-one sales, online sales and party-plan sales. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
Direct selling establishments are businesses that are engaged in non-store retailing of merchandise, except e-commerce, mail-order, and vending machine sales. The entities operating in this industry go to the customer's location rather than the customer coming to them, such as in door-to-door sales.
Asia Pacific was the largest region in the direct selling establishments market in 2022. North America was the second-largest region in the direct selling establishments market. The regions covered in the direct selling establishments market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
The main types of direct selling establishments are single-level marketing and multi-level marketing. Single-level marketing refers to direct sales carried out by sales associates. The various products include wellness, services, home and family care, personal care, clothing and accessories, leisure and education, and other products in the price range of premium, mid-range, and economy.
The need for additional income opportunities in developing and underdeveloped countries has been a driving factor in the direct selling establishments market. According to The Associated Chambers of Commerce and Industry of India (Assocham), the direct selling industry will reach $2169 million by 2021 in India. Direct selling could be a viable income source, even if someone wants to do it part-time.
Direct selling, in the long term, promotes self-employment and financial independence. The ASSOCHAM paper also reveals that the average sale of each participant in India is about $300 per year. The need for additional income opportunities is expected to drive the direct selling establishments market during the forecast period.
Increased demand for online shopping restrains the market for direct-selling establishments. E-commerce platforms offer more discounts on products compared to direct selling, encouraging consumers to switch from direct-selling establishments to online shopping portals. Direct selling platforms are now changing the business model so that they can survive in the market.
For instance, in India, direct selling platforms such as Amway, Oriflame, and Tupperware started selling products through e-commerce portals such as Flipkart, Snapdeal, eBay, and Amazon, which is a disruption in the direct-sales business model. A few companies, such as Hindustan Unilever, have closed their direct-to-home model, HUL Network, and re-launched their Aviance beauty products and Ayush remedies on Amazon. According to Oberlo, by 2024, global online sales are expected to reach $6.4 trillion, and this is reducing the revenue of most direct-selling organizations.
Artificial Intelligence (AI) in the direct selling business is an emerging trend shaping the direct selling establishment market. AI in the direct selling business is used to collect and analyse data about the customer, deliver highly intelligent automated customer service, and also help predict the re-stocking volume for product inventories.
For example, AI helps in personalised email marketing, which is helpful for product recommendations and drip campaigns using the past behavioural data of the user. Chatbots are available at all hours and help in generating new leads and assisting customer service. For instance, Ventaforce is AI-powered direct selling software that simplifies product categorization, lowers the risk of downtimes or failures, and increases savings from operations.
The countries covered in the direct selling establishments market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 175 |
| Forecast Period | 2023 - 2027 |
| Estimated Market Value (USD) in 2023 | $763.85 billion |
| Forecasted Market Value (USD) by 2027 | $1125.52 billion |
| Compound Annual Growth Rate | 10.2% |
| Regions Covered | Global |
Key Topics Covered:
1. Executive Summary
2. Direct Selling Establishments Market Characteristics
3. Direct Selling Establishments Market Trends And Strategies
4. Direct Selling Establishments Market - Macro Economic Scenario
4.1 COVID-19 Impact On Direct Selling Establishments Market
4.2 Ukraine-Russia War Impact On Direct Selling Establishments Market
4.3 Impact Of High Inflation On Direct Selling Establishments Market
5. Direct Selling Establishments Market Size And Growth
5.1. Global Direct Selling Establishments Historic Market, 2017-2022, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Direct Selling Establishments Forecast Market, 2022-2027F, 2032F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. Direct Selling Establishments Market Segmentation
6.1. Global Direct Selling Establishments Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Single-Level Marketing
- Multi-Level Marketing
6.2. Global Direct Selling Establishments Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Wellness
- Services
- Home and Family Care
- Personal Care
- Clothing & Accessories
- Leisure & Educational
- Other Products
6.3. Global Direct Selling Establishments Market, Segmentation By Price Range, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Premium
- Mid-Range
- Economy
7. Direct Selling Establishments Market Regional And Country Analysis
7.1. Global Direct Selling Establishments Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
7.2. Global Direct Selling Establishments Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
For more information about this report visit https://www.researchandmarkets.com/r/fat3pg
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