Maternity Wear Market Size is Expected to Reach $24.6 Million by 2031, Rising at a Market Growth of 4.7% CAGR During 2023 to 2031 - TMR Study

Wilmington, Delaware, United States, May 16, 2023 (GLOBE NEWSWIRE) -- Transparency Market Research Inc. - The global maternity wear market was valued at US$ 16.4 Mn in 2022 and is likely to reach US$ 24.6 Mn by 2031, expanding at a CAGR of 4.7% between 2023 and 2031. The global market is expected to be driven by rise in awareness about stylish and cozy pregnancy outfits. In contrast to huge apparel, these items of clothing are made to fit the body's new size without appearing saggy.

Players in the market are concentrating on creating new collections of cozy and fashionable maternity clothing in order to grow consumer base. When selecting the design and category of maternity wear, comfort continues to be the top consideration. As people's knowledge of the environment grows, there is a rising need for environmentally-friendly and ethical maternity clothing. Hence, surge in popularity of sustainable maternity wear is likely to drive the market for maternity wear in the near future.

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When a woman is pregnant, her body goes through drastic size changes, making it difficult to fit into regular clothing. They choose to wear fashionable, cozy maternity clothes that can adjust to their changing body types and needs. From the traditional flowing, tent-like dresses to a variety of fashionable clothing, maternity wear has changed throughout time.

Designers are developing several kinds of pregnancy apparel in order to meet the growing market demand for maternity apparel. Contrary to typically oversized apparel, pregnancy attire makes sure there is ample room while making the dress appear huge. Stretchable fabric is used in the making of these garments to provide style as well as comfort.

Market Snapshot:

Key Findings of Market Report

• Based on type, the top wear segment is likely to account for significant market share during the forecast period. This is ascribed to wide selection of upper clothing, tops, and formal shirts that are comfortable for pregnant women.
  
  
• Stretchable materials such as rayon, linen, and cotton are typically used to create this style of apparel, which offers ease and comfort. Therefore, rise in demand for top wear among expectant women is likely to spur market development.
  

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Global Maternity Wear Market: Growth Drivers

• Percentage of working women is expected to increase, which is likely to augment the global maternity wear market. Given the high percentage of pregnant women who work and are pregnant, there is likely to be an increase in demand for fashionable, relaxed, yet formal maternity wear clothing.
  
  
• Increase in female disposable income is a significant driver of the maternity clothing industry growth. Working women are expected to drive demand for maternity clothing due to their strong purchasing power. The industry is anticipated to expand in the near future, as more people become aware of stylish maternity apparel.
  
  
• The expanding e-commerce sector is projected to augment the maternity wear market. Maternity clothes are most often purchased online by expectant mothers. Online purchasing gives women access to a range of wearables and facilitates price comparison across several websites. Increase in demand for maternity photo shoots is likely to drive the maternity wear industry.
  

Global Maternity Wear Market: Regional Landscape

• Asia Pacific is likely to account for leading share of the global market for maternity apparel during the forecast period. Demand for maternity clothing is high in the region, especially comfortable and fashionable clothes. Demand for maternity clothing in modern society is significant, as several women choose to work after giving birth.
  

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Global Maternity Wear Market: Key Players

• A Pea in the Pod
• Pinkblush Maternity
• Ripe Maternity
• Seraphine
• H&M
• GAP

Global Maternity Wear Market: Segmentation

Type

• Top Wear
• Bottom Wear
• Night Wear
• Inner Wear
• Sleep Wear
• Others (Dresses, etc.)

Category

• Party Wear
• Casual Wear
• Office Wear
• Lounge Wear

Price

• Below US$ 50
• US$50 - US$ 100
• Above US$ 100
  

Material

• Cotton
• Viscose Lycra
• Rayon
• Linen
• Others (Denim, etc.)
  

Distribution Channel

• Online
• Offline

Regions

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America
  

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