New York, USA, May 25, 2023 (GLOBE NEWSWIRE) -- Women Health App Market Overview
According to a Comprehensive Research Report by Market Research Future (MRFR), “Women Health App Market Information By Type, Age Group And Region - Forecast to 2032”,The entire revenue generated by the women's health app market in 2022 was anticipated to be over USD 3.45 billion. This amount has been fast rising, with the market expected to produce USD 17.87 billion in revenue by 2032, with a compound annual growth rate (CAGR) of 17.88%.
Market Scope
Growing awareness among women about the importance of their health, rising demand for convenience, rising prevalence of lifestyle diseases, and the ongoing improvement of mobile technology are the main drivers for market expansion.
The Women Health App market is a rapidly expanding subset of the mobile health business. A women's health app is critical in empowering women to take charge of their health. It is intended to provide guidance and serve as a reminder to take certain actions.
Women's health apps provide information on topics such as fertility, pregnancy, and menopause, as well as assist women in tracking their menstrual cycle and other health concerns.
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Women Health App Market Trends
The growing demand for women's health app solutions, combined with rising R&D investment, has resulted in the birth of a slew of new start-ups in the women's health arena. These start-ups are dedicated to creating new solutions to specific women's health issues.
Growing awareness among women about the importance of their health, rising demand for convenience, rising prevalence of lifestyle diseases, and the ongoing improvement of mobile technology are the main drivers for market expansion.
The Women Health App market is a rapidly expanding subset of the mobile health business. A women's health app is critical in empowering women to take charge of their health. It is intended to provide guidance and serve as a reminder to take certain actions.
Several major trends are emerging in the market for women's health apps. For starters, there is a greater desire for personalised health information and services. Women are more inclined to seek personalised guidance and information tailored to their unique requirements as they become more aware of the health hazards linked with their lifestyle. As a result, providers of health apps are providing increasingly robust features such as customised fitness regimens, period tracking, and food tracking.
Report Scope:
| Report Attribute | Details |
| Market Size in 2032 | USD 17.87 Billion |
| CAGR | 17.88% |
| Base Year | 2022 |
| Forecast Period | 2023-2032 |
| Historical Data | 2021 |
| Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | By Type And Age Group |
| Geographies Covered | North America, Europe, Asia-Pacific, and Rest of the World (RoW) |
The advancement of mobile technologies has aided in generating demand. Mobile technology is now required to provide an integrated and comprehensive system that helps women manage their health.
Mobile devices are increasingly being used as a platform for the development of new health-related services and applications, allowing women to become more aware and active in their health.
Pregnancy and gynecology-related digital health services and products are in high demand. Mobile apps are increasingly being used to monitor and track critical pregnancy and women's health milestones. Furthermore, these applications can provide a plethora of information on ovulation, menstruation, birth control, fertility, postpartum depression, and other critical health issues.
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Competitve Outlook
The key players in the women’s health app market includes.
- Apple,
- Clue,
- Flo,
- Ovia Health,
- Ovia Technologies.
Women Health App Market Segments
The women's health app market is divided into three major components. The first segment is "Health & Wellness," which accounts for roughly 45% of the overall market. This category contains apps for managing day-to-day health, such as exercise and nutrition, as well as apps for women's health. The second area, "Medical & Surgical," accounts for over 30% of the entire market and comprises obstetrics and gynaecology apps such as fertility tracking, period trackers, and pregnancy care. The third segment, "Mental Health & Well-Being," accounts for 25% of the market. This section discusses mental health and well-being apps, such as stress and anxiety management, mood tracking, and mental health self-assessment.
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Women Health App Market Regional Analysis
North America dominates the women's health app market, accounting for more than 45% of the global market. This is owing to the region's strong interest in mobile and cloud technologies, as well as the presence of global technology corporations such as Apple, Google, and Microsoft. With roughly 35% of the market, Europe is the second-largest area. This is due to the region's high prevalence of lifestyle disorders such as cardiovascular disease and the need for new healthcare treatments. Asia-Pacific is the third-largest region, accounting for more than 15% of the total.
The women's health app market is fiercely competitive, with all of the major firms fighting for first place. Major suppliers are working on delivering personalised and integrated solutions that address the unique demands of women. Flo, for example, has created an AI-enabled chatbot to provide women with personalised health advice. Furthermore, firms are heavily spending in R&D and acquiring smaller players in order to grow their product line and consumer base. These players are embracing modern technologies like Big Data, analytics, and machine learning to create cutting-edge solutions that empower women to take charge of their health. Furthermore, these companies are heavily investing in developing solutions that make women's health more accessible and manageable.
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