Washington, DC, June 07, 2023 (GLOBE NEWSWIRE) -- Zion Market Research has published a new research report titled “Online Brand Protection Software Market By Application (Large-Scale Enterprises, And Small & Medium Enterprises ((SMEs)), By Type (On-Premises And Cloud-Based), And By Region - Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030” in its research database.
“According to the latest research study, the demand of global Online Brand Protection Software Market size & share in terms of revenue was valued at USD 254.39 million in 2022 and it is expected to surpass around USD 791.46 million mark by 2030, growing at a compound annual growth rate (CAGR) of approximately 15.24% during the forecast period 2023 to 2030.”
What is Online Brand Protection Software? How big is the Online Brand Protection Software Industry?
Report Overview:
The global online brand protection software market size was worth around USD 254.39 million in 2022 and is predicted to grow to around USD 791.46 million by 2030 with a compound annual growth rate (CAGR) of roughly 15.24% between 2023 and 2030.
Online brand protection software is a digital tool used by companies across sizes to protect their brand name, value, and intellectual property from threats arising on online channels and the internet. It typically involves the use of an advanced suite of technologies and tools that are designed specifically to monitor the world wide web for any signs of brand abuse or copyright infringement. This includes tracking the sale of other information related to counterfeit products, trademark violations, and brand impersonation.
One brand protection software tracks and monitors such activities and reports them to the concerned authorities which is generally the business management for them to undertake corrective measures before becoming victims of major damage. These software programs use a variety of techniques for the identification and tracking of different types of threats. Such techniques include web crawling, data analysis, machine learning, and artificial intelligence.
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- Updated Regional Analysis with Graphical Representation of Size, Share, and Trends for the Year 2023
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- Zion Market Research research methodology
(Please note that the sample of this report has been modified to include the COVID-19 impact study prior to delivery.)
Global Online Brand Protection Software Market: Growth Factors
The global online brand protection software market is projected to grow owing to the increasing need and importance of brand reputation since it is known to be a critical factor in business growth and consumer perception. Several companies currently run purely on brand name which they have managed to achieve by dedicated years of resourcing in delivering quality products and services. This is especially applicable to corporations operating in luxury goods, pharmaceuticals, and financial services. Any negative publicity due to malicious online activity can cause severe damage to the company’s portfolio and its reputation amongst consumer groups.
These software programs allow companies to protect their reputation while maintaining consumer trust which is a crucial aspect of business revenue models in the currently highly competitive corporate environment. In addition to this, the increasing regulations laid down by country governments to protect their regional companies from online abuse with the aim of anti-counterfeiting laws and trademark infringement rules act also in favor of the online brand protection software industry growth.
Moreover, the growing adoption of e-commerce and the increase in sales of products and services over online platforms is driving the need of installing online brand protection software.
However, the global online brand protection software industry is also subject to certain growth limitations mainly due to the limited coverage of the current platforms since a large number of options do not cover all online channels where brand abuse may occur.
For instance, there are heavy regulations against access to online brand protection software in certain regions and local marketplaces. Furthermore, there is a significant lack of standardization making it difficult for industry players to evaluate different options available at their disposal.
The emerging economies may provide growth opportunities while the evolving online threat could challenge market growth.
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Report Scope
| Report Attribute | Details |
| Market Size in 2022 | USD 254.39 million |
| Projected Market Size in 2030 | USD 791.46 million |
| CAGR Growth Rate | 15.24% CAGR |
| Base Year | 2022 |
| Forecast Years | 2023-2030 |
| Key Market Players | BrandVerity, MarkMonitor, CompuMark, Incopro, OpSec Security, CSC Digital Brand Services, Red Points, Pointer Brand Protection, Corsearch, AppDetex, BrandShield, Yellow Brand Protection, Ruvixx, Cyberscout, PAVIS, Kudelski Security, White Bullet Solutions, NetNames, TM Cloud, Safenames, Clarivate, FraudWatch International, BrandIT, DomainTools, and Smart Search Marketing. |
| Key Segment | By Application, By Type, and By Region |
| Major Regions Covered | North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa |
| Purchase Options | Request customized purchase options to meet your research needs. Explore purchase options |
Online Brand Protection Software Market: Segmentation Analysis
The global online brand protection software market is segmented based on application, type, and region.
Based on application, the global market segments are large-scale enterprises and small & medium enterprises (SMEs). In 2022, the industry witnessed massive growth in the large-scale enterprises' segment mainly due to the availability of necessary resources in terms of manpower and other infrastructure to support the use of such advanced tools and devices.
Moreover, larger companies tend to have more complex business operations and digital presence. Due to the large amounts of investments that these companies operate on, they are more likely to become victims of online abuse since it is easier to target these companies and benefit from the same. As per a 2016 report by the IP Closeup, the US loses approximately USD 58 billion per year due to copyright infringement.
Based on type, the global online brand protection software market segments are on-premises and cloud-based. During the forecast period, cloud-based online brand protection software is expected to continue its dominance owing to the several advantages associated with this version of the program.
For instance, they offer greater flexibility as they can be used from anywhere and at any time. Furthermore, they require a minimum investment in terms of Information Technology (IT) infrastructure and are highly cost-effectively thus making the segment suitable for companies across sizes. The automatic updates and maintenance of cloud-based systems make them an ideal choice. A report by Cloudzero claims that nearly 44% of all SMEs use cloud infrastructure for business operations.
The global Online Brand Protection Software market is segmented as follows:
By Application
- Large-Scale Enterprises
- Small & Medium Enterprises ((SMEs)
By Type
- On-Premises
- Cloud-Based
Browse the full “Online Brand Protection Software Market By Application (Large-Scale Enterprises, and Small & Medium Enterprises ((SMEs)), By Type (On-Premises and Cloud-Based), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2023 – 2030"- Report at https://www.zionmarketresearch.com/report/online-brand-protection-software-market
Competitive Landscape
Some of the main competitors dominating the global Online Brand Protection Software market include -
- BrandVerity
- MarkMonitor
- CompuMark
- Incopro
- OpSec Security
- CSC Digital Brand Services
- Red Points
- Pointer Brand Protection
- Corsearch
- App Detex
- Brand Shield
- Yellow Brand Protection
- Ruvixx
- Cyberscout
- PAVIS
- Kudelski Security
- White Bullet Solutions
- Net Names
- TM Cloud
- Safenames
- Clarivate
- Fraud Watch International
- BrandIT
- DomainTools
- Smart Search Marketing.
Key Insights from Primary Research:
- According to the analysis shared by our research forecaster, the Online Brand Protection Software market is likely to expand at a CAGR of around 15.24% during the forecast period (2023-2030).
- In terms of revenue, the Online Brand Protection Software market size was valued at around US$ 254.39 million in 2022 and is projected to reach US$ 791.46 million by 2030.
- The online brand protection software market is projected to grow at a significant rate due to the increasing rate of online abuse.
- Based on application segmentation, large-scale enterprises was predicted to show maximum market share in the year 2022.
- Based on type segmentation, cloud-based was the leading type in 2022.
- On the basis of region, North America was the leading revenue generator in 2022.
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Key questions answered in this report:
- What is the market size and growth rate forecast for Online Brand Protection Software industry?
- What are the main driving factors propelling the Online Brand Protection Software Market forward?
- What are the leading companies in the Online Brand Protection Software Industry?
- What segments does the Online Brand Protection Software Market cover?
- How can I receive a free copy of the Online Brand Protection Software Market sample report and company profiles?
Key Offerings:
- Market Size & Forecast by Revenue | 2023−2030
- Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities
- Market Segmentation – A detailed analysis By Application, By Type, and By Region
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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Regional Analysis:
The global online brand protection software market is projected to witness the highest growth in North America mainly due to the presence of several influential brands that are headquartered in the US and Canadian region. These two countries and especially the US are home to some of the most valuable corporate firms that are subject to constant online abuse and infringement through digital mediums. This has resulted in a growing number of products and service providers who have slowly managed to expand their businesses and operate in other countries as well.
Furthermore, the regional growth is strengthened due to early adoption of the technology which has reached a phase where the consumers are willing to invest in more advanced versions. In addition to this, the existence of well-developed technology infrastructure aids the further growth in regional revenue.
By Region
- North America
- U.S.
- Canada
- Rest of North America
- Europe
- France
- UK
- Spain
- Germany
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
Recent Developments
- In November 2022, Meta announced the launch of a new Application programming interface (API) to protect the interest of rights holders against potential Intellectual Property (IP) violations
- In April 2023, Amazon launched its third annual report on Brand Protection in which the company claims to have encountered more than 6 million counterfeit products
- In March 2023, Tencent rolled out its brand protection report in which it claims to have reduced reported incidents of counterfeiting activities. The rate is down by 49% as compared to 2020
To know an additional revised 2023 list of market players, request a brochure of the report: https://www.zionmarketresearch.com/requestbrochure/online-brand-protection-software-market
FREQUENTLY ASKED QUESTIONS
- What is online brand protection software?
- Which key factors will influence online brand protection software market growth over 2023-2030?
- What will be the value of the online brand protection software market during 2023-2030?
- What will be the CAGR value of the online brand protection software market during 2023-2030?
- Which region will contribute notably towards the online brand protection software market value?
- Which are the major players leveraging the online brand protection software market growth?
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