NEWARK, Del, July 05, 2023 (GLOBE NEWSWIRE) -- In 2023, the wet wipes market generated US$ 4.3 Billion in revenue. The wet wipes industry is anticipated to surpass US$ 9.22 Billion by 2033, expanding at a CAGR of 7.8% from 2023 to 2033. Sales are anticipated to increase at an accelerated rate as a result of:
- Rising health and hygiene awareness
- The implementation of various healthcare management programs
- An increase in the number of wet wipe manufacturing companies
- The availability of a variety of wet wipes options
- Rising investments in technological advancements.
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The Essential Tool in the Pursuit of Cleanliness and Wellness Convenience and Usability:
Wet wipes are a quick and easy method to clean and freshen up. They are pre-moistened and ready to use, so no water, soap, or towels are required. The convenience of usage appeals to folks who are always on the go.
Changing Demographics and Lifestyles:
Consumers are looking for time-saving solutions as their lives become busy. Small households, single-person households, and dual-income families are on the rise, creating a demand for items that cater to specific needs.
Rising Personal Income:
Consumers have huge purchasing power and are prepared to spend on convenient products that improve their everyday routines as disposable income levels rise globally. Wet wipes are considered low-cost luxury items that add convenience and hygiene.
Recent Market Restriction:
Concerns about the Environment
The increased awareness and worry about the environmental impact of wet wipes is a significant constraint force in the industry. Wet wipes are frequently made of non-biodegradable materials, contributing to pollution and trash accumulation.
Skin Sensitivities and Allergies
Some people may develop allergies or skin sensitivities when using wet wipes due to the substances or fragrances used in the products. This could limit the client base and reduce the overall demand for wet wipes.
Market Potential for this Industry:
Growing Need for Compact and Convenient Hygiene Solutions
A convenient and transportable method of keeping clean while on the run is to use wet wipes. There is a growing need for goods that provide fast and efficient hygiene solutions due to the fast pace of life and hectic schedules, which presents a sizable opportunity for the wet wipes market.
Growth of Online Shopping and E-Commerce
The growth of e-commerce has dramatically changed consumer buying patterns. Wet wipes makers can now reach an extensive customer base because of the accessibility and convenience of internet buying. Gaining a large market share and increasing sales can be accomplished by investing in online retail channels and utilizing digital marketing techniques.
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Regional Outlook:
With a significant revenue share, North America dominated the wet wipes market. Changes in people's lifestyles, an increase in working women, developing internet retailing tendencies, and increased disposable income are the main indicators. North America's demand for baby wet wipes is driven by women's growing awareness of infant hygiene.
Many nations in Europe, including Germany, the United Kingdom, and France, place a high value on hygiene and are willing to pay more for upscale personal care and hygiene products. Women now have spare cash in huge amounts, allowing them to spend more on complete personal care and hygiene items, including wet wipes.
Asia Pacific’s wet wipes market is estimated to develop at a reasonable CAGR from 2023 to 2033. The region's rising demand can be linked to some factors, including the region's expanding urbanization and developing nations' growing desire for goods that offer convenience, time savings, and the same level of cleaning power.
One of the main factors driving the regional expansion is the easy access to wet wipes due to the region's rising popularity and high expenditure. The key drivers of product demand include:
- Growing product advertising efforts.
- Increased awareness among women of the adverse effects of unclean intimate areas, such as skin conditions, irritation, odor, and the potential for cervical cancer.
Key Takeaways are:
- The United States might increase its wet wipes market share by 30.3% between 2023 and 2033.
- From 2023 and 2033, Germany may hold 7.1% of the wet wipes industry.
- Japan's share of the wet wipes industry could reach 12.3% between 2023 and 2033.
- Australia is to develop at a 7.4% CAGR in the market from 2023 to 2033.
- China’s wet wipes business is to expand at a CAGR of 8.6% during the forecast period.
- The United Kingdom’s wet wipes industry is estimated to register a 9% CAGR from 2023 to 2033,
- India’s wet wipes market is to record a CAGR of 8% through 2033.
- The skin care segment of the application category is predicted to have a market share of 38.5% by 2033.
- The non-flushable wipes segment is anticipated to hold a market share of 74.5% in the disposability category between 2023 and 2033.
- The hospital segment is to acquire a substantial market share of 27.1% in the end-user category between 2023 and 2033.
- The incontinence wipes sector to grab a significant market share of 28.2% in the product type category between 2023 and 2033.
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Competitive Landscape:
Several sizable multinational corporations with a significant global footprint characterize the wet wipes market.
The Clorox Company, KCWW, Reckitt Benckiser Group PLC, Unilever, Johnson & Johnson Services, Inc., TLC International, WipesPlus, The Honest Company, Procter and Gamble, and Himalaya Wellness Company are a few of the key wet wipes manufacturers that have been implementing various expansion strategies to gain a competitive edge. These strategies include mergers and acquisitions, capacity expansions, bolstering of online presence, and new product launches.
Novel Advancements:
- A Breakthrough in Wipe Technology: Nice-Pak Unveils Flushable Wet Wipes Powered by SecureFLUSH Innovation
Nice-Pak, a pioneer and industry leader in the United States that manufactures and distributes pre-moistened wipes, introduced its revolutionary flushable wet wipes with SecureFLUSH technology in December 2021. According to the patented SecureFLUSH technology, a distinctive, 100% cellulose nonwoven wipe that is powerful enough to clean yet quickly disintegrate is produced.
- Green Innovation at Its Best: Huggies Launches Pure Biodegradable Baby Wipes
Unveiling a sustainable triumph, Huggies, the cherished brand under the nurturing wings of Kimberly-Clark, took a groundbreaking leap in December 2020. A momentous occasion marked the debut of their first biodegradable marvel, a testament to their unwavering commitment to an eco-friendly future. Under landfill circumstances, the Huggies Pure Biodegradable baby wipes are decomposed in 15 days.
Key Segmentation:
By Product:
- Incontinence wipes
- Baby Wipes
- Adult Wipes
- Skin Antiseptic Wipes
- Feminine Hygiene Wipes
- Skin Care Wet Wipes
- Sterile Wound Cleansing Wipes
By Disposability:
- Flushable Wipes
- Non-Flushable Wipes
By Application:
- Incontinence
- Skincare
- Personal Hygiene
- Wound Care
By End User:
- Hospitals
- Clinics
- Speciality Centers
- Long-term care centers
- Homecare Settings
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award - recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel, and End Use over the next 10 years.
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