Wilmington, Delaware, United States, July 25, 2023 (GLOBE NEWSWIRE) -- Transparency Market Research Inc. - The global women intimate care wipes market was valued at US$ 1.7 Bn in 2022 and is projected to expand at a CAGR of 6.7% from 2023 to 2031. Increase in number of working women and rise in awareness about personal hygiene among women are fueling the women intimate care wipes market. These wipes are used to keep bad bacteria away and to promote the growth of good bacteria.
Women’s intimate care wipes are washcloths to be used in the vaginal area for everyday use to prevent infection. These can be used in several situations such as a quick wipe after using a public restroom which does not have a shower, to substitute shower after an intimate contact, and to clean up menstrual leakage.
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Market Snapshot:
| Report Coverage | Details | |
| Market Revenue | US$ 1.7 Bn | |
| Estimated Value | US$ 3.1 Bn | |
| Growth Rate - CAGR | 6.7% | |
| Forecast Period | 2023-2031 | |
| No. of Pages | 135 Pages | |
| Market Segmentation | Tire Type, Tire Size, Application, Sales Channel | |
| Regions Covered | North America, Europe, Asia Pacific, Middle East & Africa, South America | |
| Companies Covered | Alliance Tire Group (ATG), Apollo Tyres, Bridgestone Corporation, Balkrishna Industries Limited, Cooper Tire & Rubber Company, Continental AG, China National Tire & Rubber Co., CEAT Tyres, The Goodyear Tire & Rubber Company, JK Tyre & Industries Ltd., MICHELIN, Nokian Tyres PLC., Pirelli & C SpA., Sumitomo Rubber Industries Ltd., Titan International, Inc., Trelleborg AB, Yokohama Rubber Co., Ltd. | |
Key Findings of Study
Rise in Awareness about Hygiene Fueling Market Development – Female hygiene is considered a private matter globally. In developed countries, women and girls have adequate education and resources, which enables them to be hygienic. On the other hand, in developing countries, lack of education and limited access to hygiene care products lead to high incidence of ill-health and infection in the vaginal area.
Various organizations across the world are creating awareness about the importance of good hygiene. This includes providing information about various products related to intimate care. UNICEF’s Water, Sanitation, and Hygiene (WASH) program provides useful information about the adoption of intimate care products among women and adolescent girls.
Several other non-profit organizations are working toward awareness programs and feminine hygiene education. For instance, Femme International’s Feminine Health Management program is working toward providing school girls with the education and hygiene products to stay healthy and safe in school.
Public schools across the world are playing a key role in educating adolescent girls about personal hygiene. They are providing free feminine hygiene products in restrooms to adopt personal hygiene practices. These initiatives are expected to spur market growth in the next few years.
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Growth of E-commerce Sector – Increase in penetration of Internet and rise in adoption of smartphones have led to expansion of the e-commerce sector in the past few years. E-commerce offers a wide range of goods to consumers as opposed to limited range offered by offline retailers. Hence, growth of the e-commerce sector is fueling market expansion.
Manufacturers of women intimate care wipes are tying up with online stores and developing their websites to reach a larger consumer base. Increase in the number of e-portals offers promising growth potential for the market.
Growth Drivers
- Rise in awareness about importance of personal hygiene is fueling the women intimate care wipes market
- Availability of a large product range in the expanding e-commerce sector augments market growth
Regional Landscape
North America is anticipated to account for the leading share of the global market during the forecast period. Rise in the population of working women and substantial awareness about personal hygiene are fueling market statistics in the region. Presence of prominent feminine wipe manufacturers & suppliers and rise in investment in R&D on improved products are also boosting market dynamics in North America.
The market in Asia Pacific is expected to grow at the fastest CAGR during the forecast period. Increase in working women population and rise in awareness about the importance of personal hygiene are boosting market size in the region.
Competitive Analysis
The global industry is highly competitive, with the presence of numerous global and regional players. Large companies are investing significantly in R&D activities for the development of natural intimate cleansing wipes.
Prominent players in the women intimate care wipes market include BeBodywise, Guy & O’Neill Inc., Johnson & Johnson, Procter & Gamble, Unicharm Corporation, Edgewell Personal Care, Hindustan Unilever Limited, Kimberly Clark, and Reckitt Benckiser Group PLC.
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The global women intimate care wipes market has been segmented as follows:
Global Women Intimate Care Wipes Market, by Type
- Regular wipes
- Sanitary Wipes
Global Women Intimate Care Wipes Market, by Material
- Cotton
- Wool
- Others
Global Women Intimate Care Wipes Market, by Distribution Channel
- Online
- E-commerce Websites
- Company-owned Websites
- Offline
- Hypermarkets/Supermarkets
- Specialty Stores
- Other Retail Stores
Global Women Intimate Care Wipes Market, by Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
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