Digital Out of Home (DOOH) Advertising Market Size is projected to reach USD 57.93 billion by 2030, growing at a CAGR of 13.20%: Straits Research

The global digital out-of-home (dooh) advertising market size was valued at USD 18.98 billion in 2021. It is projected to reach USD 57.93 billion by 2030, growing at a CAGR of 13.20% during the forecast period (2022–2030), The indoor segment is the highest contributor to the market and is expected to grow at a CAGR of 18.60% during the forecast period.

| Source: Straits Research Straits Research

New York, United States, Sept. 13, 2023 (GLOBE NEWSWIRE) -- Digital out-of-home (DOOH) advertisement is a type of marketing where advertising materials are dynamically and digitally exhibited in indoor and outdoor public locations. Due to the increasing complexity of online advertising and the hefty expense of ad blockers, marketing and advertising companies are looking for alternative solutions that will allow them to broadcast their advertisements or messages. As a result, the DOOH market has a profitable potential and could see an increase in acceptance during the projected period.

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High Media Flexibility with Integrated Screens Drives the Global Market

One of the primary problems with traditional OOH was the time it took to transport the content to each location and the setup. In addition, it had to be brought down in a physically demanding, labor-intensive, and challenging operation. The utilization of connected screens in digital OOH has helped to get over this restriction. This is done so that when employing digitally connected media display devices, creatives can be quickly distributed to media units with just a few clicks. The flexibility and cost-effectiveness of switching display ad creatives allow marketers to optimize campaigns in flight.

Improvement of the Public Transit System Creates Tremendous Opportunities 

Infrastructure spending is significant for promoting technological adoption. These investments have steadily addressed how to reconcile technology breakthroughs with sustainability principles. All levels of government now promote transit to reduce urban congestion, improve mobility, and keep the economy competitive. The transit infrastructure of the industrialized and developing countries has recently increased, assisting them in achieving their overall mobility objectives.
Report Scope

Report Metric Details
Market Size by 2030 USD 57.93 billion
Market Size in 2021 USD 18.98 billion
CAGR 13.20% (2022-2030)
Historical Data 2019-2020
Base Year 2021
Forecast Period 2022-2030
Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered Location, Applications, End-User
Geographies Covered North America, Europe, Asia-Pacific, LAME and Rest of the World
Key Companies Profiled/Vendors JCDecaux Group, Clear Channel Outdoor Holdings Inc., BroadSign International LLC, Outfront Media, Daktronics Inc., Talon Outdoor Ltd, oOh!media Limited, QMS Media Limited, SevenOne Media, Stroer SE & Co. KGaA, Exterion Media Group, The Times Group, EyeMedia LLC
Key Market Opportunities Improvement of the Public Transit System
Key Market Drivers Improving Use of Digital Screen
High Media Flexibility with Integrated Screens

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Regional Analysis 

Asia-Pacific is the most significant shareholder in the digital out-of-home (DOOH) advertising market and is expected to grow at a CAGR of 19.10% during the forecast period. Asia's first unified online OOH network, which connects over 2,000 digital billboards across five countries, enables media buyers to strategically plan and arrange to advertise across thousands of billboards in the Asian outdoor media sector. It also accurately assesses the viewership of the intended audience.

North America is anticipated to increase at a CAGR of 16.20% during the forecast period. Due to several large businesses and considerable R&D projects that have resulted in the widespread use of DOOH in the region, North America is predicted to dominate the market under research for the anticipated timeframe. Several key players in the field are working closely together through strategic alliances to promote innovative technology in the subject sector. This is predicted to raise demand for DOOH over the projection period. For instance, in September 2019, the top location-based digital video network in North America, Captivate, and location-based martech company Hivestack established a strategic alliance to introduce programmatic channels for digital out-of-home advertising.

Key Highlights

  • Based on the location, the global digital out-of-home (DOOH) advertising market is bifurcated into indoor and outdoor. The indoor segment is the highest contributor to the market and is expected to grow at a CAGR of 18.60% during the forecast period.
  • Based on applications, the global out-of-home (DOOH) digital advertising market is bifurcated into billboards, transit, street furniture, and other applications. The transit segment owns the highest market share and is expected to grow at a CAGR of 17.95% during the forecast period.
  • Based on the end-user, the global digital out-of-home (DOOH) advertising market is bifurcated into retail, healthcare/pharmaceuticals, financial services, automotive, telecom/utilities, government agencies, and other end-users. The retail segment is the highest contributor to the market and is expected to grow at a CAGR of 19.00% during the forecast period.
  • Asia-Pacific is the most significant shareholder in the digital out-of-home (DOOH) advertising market and is expected to grow at a CAGR of 19.10% during the forecast period.

Competitors in Digital Out-of-Home (DOOH) Advertising Market

  • JCDecaux Group
  • Clear Channel Outdoor Holdings Inc.
  • BroadSign International LLC
  • Outfront Media
  • Daktronics Inc.
  • Talon Outdoor Ltd
  • oOh!media Limited
  • QMS Media Limited
  • SevenOne Media
  • Stroer SE & Co. KGaA
  • Exterion Media Group
  • The Times Group
  • EyeMedia LLC.

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Global Digital Out of Home (DOOH) Advertisement Market: Segmentation

By Location

  • Indoor
  • Outdoor

By Applications

  • Billboard
  • Transit
  • Street Furniture
  • Other Applications

By End-User

  • Retail
  • Healthcare/Pharmaceuticals
  • Financial Services
  • Automotive
  • Telecom/Utilities
  • Government Agencies.
  • Other End Users

By Regions

  • North America
  • Europe
  • Asia-Pacific
  • LAMEA

TABLE OF CONTENT

  1. EXECUTIVE SUMMARY
  2. RESEARCH SCOPE & SEGMENTATION
    1. RESEARCH OBJECTIVES
    2. MARKET DEFINITION
    3. LIMITATIONS & ASSUMPTIONS
    4. MARKET SCOPE & SEGMENTATION
    5. CURRENCY & PRICING CONSIDERED
  3. MARKET OPPORTUNITY ASSESSMENT
    1. EMERGING REGIONS / COUNTRIES
    2. EMERGING COMPANIES
    3. EMERGING APPLICATIONS / END USE
    4. INVESTMENT LANDSCAPE
    5. NEW BUSINESS MODELS / REVENUE STREAMS
    6. TAM
  4. MARKET TRENDS
    1. DRIVERS
    2. MARKET WARNING FACTORS
    3. LATEST MACRO ECONOMIC INDICATORS
    4. GEOPOLITICAL IMPACT
    5. HUMAN FACTORS
    6. TECHNOLOGY FACTORS
  5. MARKET ASSESSMENT
    1. PORTERS FIVE FORCES ANALYSIS
    2. VALUE CHAIN ANALYSIS
    3. SALES AND DISTRIBUTION CHANNEL ANALYSIS
    4. CASE STUDY ANALYSIS
    5. PATENT ANALYSIS
    6. M & A AGREEMENTS & COLLABRATION ANALYSIS
  6. ESG TRENDS
  7. GLOBAL DIGITAL OUT-OF-HOME (DOOH) ADVERTISING MARKET SIZE ANALYSIS
    1. GLOBAL DIGITAL OUT-OF-HOME (DOOH) ADVERTISING MARKET INTRODUCTION
    2. BY LOCATION
      1. INTRODUCTION
        1. LOCATION BY VALUE
      2. INDOOR
        1. BY VALUE
      3. OUTDOOR
        1. BY VALUE
    3. BY APPLICATIONS
      1. INTRODUCTION
        1. APPLICATIONS BY VALUE
      2. BILLBOARD
        1. BY VALUE
      3. TRANSIT
        1. BY VALUE
      4. STREET FURNITURE
        1. BY VALUE
      5. OTHER APPLICATIONS
        1. BY VALUE
    4. BY END-USER
      1. INTRODUCTION
        1. END-USER BY VALUE
      2. RETAIL
        1. BY VALUE
      3. HEALTHCARE/PHARMACEUTICALS
        1. BY VALUE
      4. FINANCIAL SERVICES
        1. BY VALUE
      5. AUTOMOTIVE
        1. BY VALUE
      6. TELECOM/UTILITIES
        1. BY VALUE
      7. GOVERNMENT AGENCIES.
        1. BY VALUE
      8. OTHER END USERS
        1. BY VALUE
  8. NORTH AMERICA MARKET ANALYSIS
    1. INTRODUCTION
    2. BY LOCATION
      1. INTRODUCTION
        1. LOCATION BY VALUE
      2. INDOOR
        1. BY VALUE
      3. OUTDOOR
        1. BY VALUE
    3. BY APPLICATIONS
      1. INTRODUCTION
        1. APPLICATIONS BY VALUE
      2. BILLBOARD
        1. BY VALUE
      3. TRANSIT
        1. BY VALUE
      4. STREET FURNITURE
        1. BY VALUE
      5. OTHER APPLICATIONS
        1. BY VALUE
    4. BY END-USER
      1. INTRODUCTION
        1. END-USER BY VALUE
      2. RETAIL
        1. BY VALUE
      3. HEALTHCARE/PHARMACEUTICALS
        1. BY VALUE
      4. FINANCIAL SERVICES
        1. BY VALUE
      5. AUTOMOTIVE
        1. BY VALUE
      6. TELECOM/UTILITIES
        1. BY VALUE
      7. GOVERNMENT AGENCIES.
        1. BY VALUE
      8. OTHER END USERS
        1. BY VALUE
    5. U.S.
      1. BY LOCATION
        1. INTRODUCTION
          1. LOCATION BY VALUE
        2. INDOOR
          1. BY VALUE
        3. OUTDOOR
          1. BY VALUE
      2. BY APPLICATIONS
        1. INTRODUCTION
          1. APPLICATIONS BY VALUE
        2. BILLBOARD
          1. BY VALUE
        3. TRANSIT
          1. BY VALUE
        4. STREET FURNITURE
          1. BY VALUE
        5. OTHER APPLICATIONS
          1. BY VALUE
      3. BY END-USER
        1. INTRODUCTION
          1. END-USER BY VALUE
        2. RETAIL
          1. BY VALUE
        3. HEALTHCARE/PHARMACEUTICALS
          1. BY VALUE
        4. FINANCIAL SERVICES
          1. BY VALUE
        5. AUTOMOTIVE
          1. BY VALUE
        6. TELECOM/UTILITIES
          1. BY VALUE
        7. GOVERNMENT AGENCIES.
          1. BY VALUE
        8. OTHER END USERS
          1. BY VALUE
    6. CANADA
  9. EUROPE MARKET ANALYSIS
    1. INTRODUCTION
    2. BY LOCATION
      1. INTRODUCTION
        1. LOCATION BY VALUE
      2. INDOOR
        1. BY VALUE
      3. OUTDOOR
        1. BY VALUE
    3. BY APPLICATIONS
      1. INTRODUCTION
        1. APPLICATIONS BY VALUE
      2. BILLBOARD
        1. BY VALUE
      3. TRANSIT
        1. BY VALUE
      4. STREET FURNITURE
        1. BY VALUE
      5. OTHER APPLICATIONS
        1. BY VALUE
    4. BY END-USER
      1. INTRODUCTION
        1. END-USER BY VALUE
      2. RETAIL
        1. BY VALUE
      3. HEALTHCARE/PHARMACEUTICALS
        1. BY VALUE
      4. FINANCIAL SERVICES
        1. BY VALUE
      5. AUTOMOTIVE
        1. BY VALUE
      6. TELECOM/UTILITIES
        1. BY VALUE
      7. GOVERNMENT AGENCIES.
        1. BY VALUE
      8. OTHER END USERS
        1. BY VALUE
    5. U.K.
      1. BY LOCATION
        1. INTRODUCTION
          1. LOCATION BY VALUE
        2. INDOOR
          1. BY VALUE
        3. OUTDOOR
          1. BY VALUE
      2. BY APPLICATIONS
        1. INTRODUCTION
          1. APPLICATIONS BY VALUE
        2. BILLBOARD
          1. BY VALUE
        3. TRANSIT
          1. BY VALUE
        4. STREET FURNITURE
          1. BY VALUE
        5. OTHER APPLICATIONS
          1. BY VALUE
      3. BY END-USER
        1. INTRODUCTION
          1. END-USER BY VALUE
        2. RETAIL
          1. BY VALUE
        3. HEALTHCARE/PHARMACEUTICALS
          1. BY VALUE
        4. FINANCIAL SERVICES
          1. BY VALUE
        5. AUTOMOTIVE
          1. BY VALUE
        6. TELECOM/UTILITIES
          1. BY VALUE
        7. GOVERNMENT AGENCIES.
          1. BY VALUE
        8. OTHER END USERS
          1. BY VALUE
    6. GERMANY
    7. FRANCE
    8. SPAIN
    9. ITALY
    10. RUSSIA
    11. NORDIC
    12. BENELUX
    13. REST OF EUROPE
  10. APAC MARKET ANALYSIS
    1. INTRODUCTION
    2. BY LOCATION
      1. INTRODUCTION
        1. LOCATION BY VALUE
      2. INDOOR
        1. BY VALUE
      3. OUTDOOR
        1. BY VALUE
    3. BY APPLICATIONS
      1. INTRODUCTION
        1. APPLICATIONS BY VALUE
      2. BILLBOARD
        1. BY VALUE
      3. TRANSIT
        1. BY VALUE
      4. STREET FURNITURE
        1. BY VALUE
      5. OTHER APPLICATIONS
        1. BY VALUE
    4. BY END-USER
      1. INTRODUCTION
        1. END-USER BY VALUE
      2. RETAIL
        1. BY VALUE
      3. HEALTHCARE/PHARMACEUTICALS
        1. BY VALUE
      4. FINANCIAL SERVICES
        1. BY VALUE
      5. AUTOMOTIVE
        1. BY VALUE
      6. TELECOM/UTILITIES
        1. BY VALUE
      7. GOVERNMENT AGENCIES.
        1. BY VALUE
      8. OTHER END USERS
        1. BY VALUE
    5. CHINA
      1. BY LOCATION
        1. INTRODUCTION
          1. LOCATION BY VALUE
        2. INDOOR
          1. BY VALUE
        3. OUTDOOR
          1. BY VALUE
      2. BY APPLICATIONS
        1. INTRODUCTION
          1. APPLICATIONS BY VALUE
        2. BILLBOARD
          1. BY VALUE
        3. TRANSIT
          1. BY VALUE
        4. STREET FURNITURE
          1. BY VALUE
        5. OTHER APPLICATIONS
          1. BY VALUE
      3. BY END-USER
        1. INTRODUCTION
          1. END-USER BY VALUE
        2. RETAIL
          1. BY VALUE
        3. HEALTHCARE/PHARMACEUTICALS
          1. BY VALUE
        4. FINANCIAL SERVICES
          1. BY VALUE
        5. AUTOMOTIVE
          1. BY VALUE
        6. TELECOM/UTILITIES
          1. BY VALUE
        7. GOVERNMENT AGENCIES.
          1. BY VALUE
        8. OTHER END USERS
          1. BY VALUE
    6. KOREA
    7. JAPAN
    8. INDIA
    9. AUSTRALIA
    10. TAIWAN
    11. SOUTH EAST ASIA
    12. REST OF ASIA-PACIFIC
  11. MIDDLE EAST AND AFRICA MARKET ANALYSIS
    1. INTRODUCTION
    2. BY LOCATION
      1. INTRODUCTION
        1. LOCATION BY VALUE
      2. INDOOR
        1. BY VALUE
      3. OUTDOOR
        1. BY VALUE
    3. BY APPLICATIONS
      1. INTRODUCTION
        1. APPLICATIONS BY VALUE
      2. BILLBOARD
        1. BY VALUE
      3. TRANSIT
        1. BY VALUE
      4. STREET FURNITURE
        1. BY VALUE
      5. OTHER APPLICATIONS
        1. BY VALUE
    4. BY END-USER
      1. INTRODUCTION
        1. END-USER BY VALUE
      2. RETAIL
        1. BY VALUE
      3. HEALTHCARE/PHARMACEUTICALS
        1. BY VALUE
      4. FINANCIAL SERVICES
        1. BY VALUE
      5. AUTOMOTIVE
        1. BY VALUE
      6. TELECOM/UTILITIES
        1. BY VALUE
      7. GOVERNMENT AGENCIES.
        1. BY VALUE
      8. OTHER END USERS
        1. BY VALUE
    5. UAE
      1. BY LOCATION
        1. INTRODUCTION
          1. LOCATION BY VALUE
        2. INDOOR
          1. BY VALUE
        3. OUTDOOR
          1. BY VALUE
      2. BY APPLICATIONS
        1. INTRODUCTION
          1. APPLICATIONS BY VALUE
        2. BILLBOARD
          1. BY VALUE
        3. TRANSIT
          1. BY VALUE
        4. STREET FURNITURE
          1. BY VALUE
        5. OTHER APPLICATIONS
          1. BY VALUE
      3. BY END-USER
        1. INTRODUCTION
          1. END-USER BY VALUE
        2. RETAIL
          1. BY VALUE
        3. HEALTHCARE/PHARMACEUTICALS
          1. BY VALUE
        4. FINANCIAL SERVICES
          1. BY VALUE
        5. AUTOMOTIVE
          1. BY VALUE
        6. TELECOM/UTILITIES
          1. BY VALUE
        7. GOVERNMENT AGENCIES.
          1. BY VALUE
        8. OTHER END USERS
          1. BY VALUE
    6. TURKEY
    7. SAUDI ARABIA
    8. SOUTH AFRICA
    9. EGYPT
    10. NIGERIA
    11. REST OF MEA
  12. LATAM MARKET ANALYSIS
    1. INTRODUCTION
    2. BY LOCATION
      1. INTRODUCTION
        1. LOCATION BY VALUE
      2. INDOOR
        1. BY VALUE
      3. OUTDOOR
        1. BY VALUE
    3. BY APPLICATIONS
      1. INTRODUCTION
        1. APPLICATIONS BY VALUE
      2. BILLBOARD
        1. BY VALUE
      3. TRANSIT
        1. BY VALUE
      4. STREET FURNITURE
        1. BY VALUE
      5. OTHER APPLICATIONS
        1. BY VALUE
    4. BY END-USER
      1. INTRODUCTION
        1. END-USER BY VALUE
      2. RETAIL
        1. BY VALUE
      3. HEALTHCARE/PHARMACEUTICALS
        1. BY VALUE
      4. FINANCIAL SERVICES
        1. BY VALUE
      5. AUTOMOTIVE
        1. BY VALUE
      6. TELECOM/UTILITIES
        1. BY VALUE
      7. GOVERNMENT AGENCIES.
        1. BY VALUE
      8. OTHER END USERS
        1. BY VALUE
    5. BRAZIL
      1. BY LOCATION
        1. INTRODUCTION
          1. LOCATION BY VALUE
        2. INDOOR
          1. BY VALUE
        3. OUTDOOR
          1. BY VALUE
      2. BY APPLICATIONS
        1. INTRODUCTION
          1. APPLICATIONS BY VALUE
        2. BILLBOARD
          1. BY VALUE
        3. TRANSIT
          1. BY VALUE
        4. STREET FURNITURE
          1. BY VALUE
        5. OTHER APPLICATIONS
          1. BY VALUE
      3. BY END-USER
        1. INTRODUCTION
          1. END-USER BY VALUE
        2. RETAIL
          1. BY VALUE
        3. HEALTHCARE/PHARMACEUTICALS
          1. BY VALUE
        4. FINANCIAL SERVICES
          1. BY VALUE
        5. AUTOMOTIVE
          1. BY VALUE
        6. TELECOM/UTILITIES
          1. BY VALUE
        7. GOVERNMENT AGENCIES.
          1. BY VALUE
        8. OTHER END USERS
          1. BY VALUE
    6. MEXICO
    7. ARGENTINA
    8. CHILE
    9. COLOMBIA
    10. REST OF LATAM
  13. COMPETITIVE ASSESSMENT
    1. ADOPTION MATRIX
    2. DIGITAL OUT-OF-HOME (DOOH) ADVERTISING MARKET SHARE BY MANUFACTURERS
    3. DIGITAL OUT-OF-HOME (DOOH) ADVERTISING MARKET RANKING BY REVENUE FOR MANUFACTURERS
    4. AVERAGE PRICE BY MANUFACTURERS
    5. VENDOR FOOTPRINT ANALYSIS
  14. MARKET PLAYERS ASSESSMENT
    1. JCDECAUX GROUP
      1. OVERVIEW
      2. BUSINESS INFORMATION
      3. REVENUE
      4. ASP
      5. GROSS MARGIN
      6. SWOT ANALYSIS
      7. RECENT DEVELOPMMENTS
    2. CLEAR CHANNEL OUTDOOR HOLDINGS INC.
    3. BROADSIGN INTERNATIONAL LLC
    4. OUTFRONT MEDIA
    5. DAKTRONICS INC.
    6. TALON OUTDOOR LTD
    7. OOH!MEDIA LIMITED
    8. QMS MEDIA LIMITED
    9. SEVENONE MEDIA
    10. STROER SE & CO. KGAA
    11. EXTERION MEDIA GROUP
    12. THE TIMES GROUP
    13. EYEMEDIA LLC.
  15. RESEARCH METHODOLOGY
    1. RESEARCH DATA
      1. SECONDARY DATA
        1. MAJOR SECONDARY SOURCES
        2. KEY DATA FROM SECONDARY SOURCES
      2. PRIMARY DATA
        1. KEY DATA FROM PRIMARY SOURCES
        2. BREAKDOWN OF PRIMARIES
      3. SECONDARY AND PRIMARY RESEARCH
        1. KEY INDUSTRY INSIGHTS
    2. MARKET SIZE ESTIMATION
      1. BOTTOM-UP APPROACH
      2. TOP-DOWN APPROACH
      3. MARKET PROJECTION
    3. RESEARCH ASSUMPTIONS
      1. ASSUMPTIONS
    4. LIMITATIONS
    5. RISK ASSESSMENT
  16. APPENDIX
    1. DISCUSSION GUIDE
    2. CUSTOMIZATION OPTIONS
    3. RELATED REPORTS
  17. DISCLAIMER

Table of Content and Figure @ https://straitsresearch.com/report/digital-out-of-home-advertising-market/toc

Recent Development

  • September 2022- The roll-out of a product dubbed Data Portal marks the beginning of an innovative digital relationship in data management between Pernod Ricard and JCDecaux, two significant international businesses with French roots. With this solution, a business can consolidate all its global entities' data into a single location, making it easier for users to access and share. Both Groups have put data at the center of their business and growth strategies, and the Data Portal supports those goals.
  • August 2022- Leading digital outdoor media provider QMS revealed that campaign-based selling began on August 29 for its renowned City of Sydney street furniture network. The announcement was a significant component of a magnificent carbon-positive event last night by QMS at Sydney Town Hall.

News Media

Global Digital Out of Home (DOOH) Advertising Market Grows at a Staggering CAGR of 13.20%

Global Digital Signage Media Player Market Grows Steadily at a CAGR of 8.81%

Global Digital Signage Solutions Market to Grow at a CAGR of 11.5% by 2030.

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Digital Signage Market: Information by Type (Video Walls, Video Screens, Digital Posters, Kiosks), Technology (LCD, LED), Location (In-store), Application, and Region — Forecast till 2031

Traditional Advertising Agency Services Market: Information by Type (Online Services, Offline Services), End-Use (Government, Enterprises), and Region — Forecast till 2030

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