New York, United States , Sept. 18, 2023 (GLOBE NEWSWIRE) -- The Global Digital Out-of-home Advertising Market Size is to grow from USD 13.45 Billion in 2022 to USD 37.51 Billion by 2032, at a Compound Annual Growth Rate (CAGR) of 10.8% during the forecast period.
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Digital Out-of-Home (DOOH) advertising employs digital screens and displays in public spaces to deliver dynamic and targeted advertising content. Unlike traditional static billboards, DOOH allows for real-time content management, audience measurement, and location-based targeting. It offers flexibility, scalability, and the ability to deliver contextually relevant messages. DOOH continues to evolve with advancements such as facial recognition, augmented reality, and mobile interaction, providing immersive and personalized advertising experiences. It is an effective medium for advertisers to engage with audiences in high-traffic areas, delivering captivating content that captures attention and drives results.
Browse key industry insights spread across 200 pages with 150 market data tables and figures & charts from the report on, "Global Digital Out-of-home Advertising Market Size, Share, and COVID-19 Impact Analysis, By Industry Vertical (Automotive, Financial Services, Government, Media & Entertainment, Retail, Real Estate, Restaurants, and Others), By Application (Indoor and Outdoor), By Format (Billboards, Street Furniture, Transit & Transportation, Roadways, Airways, Railways, Marine, and Place-Based Media), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2032)." Get Detailed Report Here:
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The indoor segment is expected to grow at a CAGR of around 10.7% during the forecast period.
Based on the application, the global digital out-of-home advertising market is segmented into indoor and outdoor. The indoor segment of the Digital Out-of-Home (DOOH) advertising market is anticipated to experience significant growth over the forecast period for several reasons, due to increasing digitization of indoor spaces, such as shopping malls, airports, retail stores, and entertainment venues, provides ample opportunities for deploying digital screens and displays. The indoor environments offer a controlled and captive audience, allowing advertisers to deliver targeted and contextually relevant messages. The integration of technologies like facial recognition and mobile interaction enhances interactivity and personalization, creating engaging experiences for indoor audiences. Moreover, the ability to measure foot traffic, dwell time, and audience engagement in indoor settings enables advertisers to refine their campaigns and optimize ROI. As a result, the indoor segment is expected to witness substantial growth as advertisers recognize the effectiveness and potential of DOOH advertising in capturing the attention of audiences in confined spaces.
The billboards segment held the largest market share with more than 62.5% in 2022.
Based on the format, the global digital out-of-home advertising market is segmented into billboards, street furniture, transit & transportation, roadways, airways, railways, marine, and place-based media. The billboards segment has contributed to the largest market share in the Digital Out-of-Home (DOOH) advertising market for several reasons, the billboards have a strong presence and are widely recognized as a traditional advertising medium, making them a trusted choice for brands. The billboards are strategically placed in high-traffic areas, ensuring maximum visibility and exposure to a large audience. The advancements in technology have transformed billboards with digital displays, enabling dynamic and eye-catching content that grabs attention. Moreover, billboards offer a wide range of formats, including large-format and roadside displays, allowing for impactful messaging. The combination of brand familiarity, strategic placement, and technological enhancements has established billboards as the leading segment in the DOOH advertising market.
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Asia-Pacific is predicted to grow at a CAGR of around 11.2% over the projected period.
Based on region, Asia Pacific expected to witness the fastest growth in the Digital Out-of-Home (DOOH) advertising market for several reasons, the region has a rapidly growing urban population, expanding middle class, and rising consumer spending power, creating a lucrative market for advertisers. The advancements in technology and increasing internet penetration have fueled the adoption of digital screens and displays in public spaces across Asia Pacific. The region is witnessing rapid infrastructure development, including the construction of modern airports, shopping malls, and transportation networks, providing ample opportunities for DOOH advertising. Moreover, the diverse and culturally rich markets in Asia Pacific offer a wide range of target demographics and consumer segments, further driving the demand for DOOH advertising solutions tailored to local preferences.
Competitive Analysis:
The report offers the appropriate analysis of the key organizations/companies involved within the global market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. Some of the major players in the global digital out-of-home advertising market include JCDecaux, Stroer SE & Co. KGaA, Clear Channel Outdoor Holdings, Inc., Outfront Media Inc., oOh!media Limited, Lamar Advertising Company, Broadsign International LLC, Focus Media, Global Outdoor Media Limited, and Daktronics Dr.
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Market Segment
This study forecasts revenue at global, regional, and country levels from 2019 to 2032. Spherical Insights has segmented the Global Digital Out-of-home Advertising Market based on the below-mentioned segments:
Digital Out-of-home Advertising Market, By Industry Vertical
- Automotive
- Financial Services
- Government
- Media & Entertainment
- Retail
- Real Estate
- Restaurants
- Others
Digital Out-of-home Advertising Market, By Application
- Indoor
- Outdoor
Digital Out-of-home Advertising Market, By Format
- Billboards
- Street Furniture
- Transit & Transportation
- Roadways
- Airways
- Railways
- Marine
- Place-Based Media
Digital Out-of-home Advertising Market, Regional Analysis
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- UAE
- Saudi Arabia
- Qatar
- South Africa
- Rest of Middle East & Africa
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